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VCCP acquires GOVT and merges Singapore operations to form GOVT VCCP

ma vccp

The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.

Publicis Groupe appoints global ECD

bmb ecd matt lever publicis groupe vccp By Charlotte Rawlings

Matt Lever left his role as chief creative officer at BMB at the end of 2023.

VCCP executive Sophie Maunder leaves to launch global maternity coaching firm

advertising creativity dei maternity leave matri Publicis sophie maunder vccp By Eszter Gurbicz

Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.

LinkedIn picks network for $97 million global media account

Dentsu global agency appointment linkedin media review Publicis vccp wpp By Beau Jackson

The appointment follows a closed process across several global markets.

Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'

accenture song creative review dei edelman google pitch ruder finn vccp By Charlotte Rawlings

The decision follows Accenture’s choice to scrap its diversity goals.

VCCP bags global creative account for Wimbledon

mccann london the all england lawn tennis club vccp wimbledon By Will Green

Campaign content will run on TV networks around the world including India, Australia, and China.

Deliveroo simplifies dinner, one dollar at a time

ad nut deliveroo vccp By Ad Nut

Finally, a delivery service that understands that ordering food shouldn't require a degree in advanced couponing.

Cathay Pacific blends safety with scenic Hong Kong in new film

cathay pacific hong kong vccp By Ad Nut

The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.

Golf body the R&A hires ad agency to attract more women to the sport

sports marketing vccp By Shauna Lewis

The appointment follows a competitive pitch led by Ingenuity.

Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in sneakers

creative minds vccp By Staff Reporters

The Singapore creative discovered he had a knack for writing things that made people laugh and has been riding that high ever since.

Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'

vccp By Nicola Merrifield

VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.

Chime to spin off sports marketing arm but VCCP is ‘categorically not’ for sale

acquisition sale vccp By Gideon Spanier

VCCP is two-thirds of business.

Cathay Pacific romances travellers with food in new global campaign

cathay cathay pacific food vccp By Robert Sawatzky

VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.

Blurring of lines between creative and consultancy will usher in a new era

vccp By Hattie Matthews

As creative agencies and consultancies merge, adland is shifting towards a broader, more integrated offering that has benefits for clients and agencies, including a bigger canvas for creativity.

Adland inaccessible to young, diverse talent, VCCP study finds

vccp By Shauna Lewis

Research identified six barriers to young people from diverse backgrounds applying to work in the industry.

VCCP poaches creative director behind Grand Prix-winning Kiyan Prince

vccp By Ben Bold

Richard Nott joined then-WCRS (before it became Engine and latterly House 337) a decade ago.

Creative Minds: Drishti Khemani would love to work on a Wes Anderson set

creative minds vccp By Staff Reporters

Get to know the senior art director at VCCP Singapore, who tells us why her favourite campaign is an OOH one that made her stop in her tracks.

Deliveroo pitches food for all occasions, weird mascots included

deliveroo singapore vccp By Ad Nut

VCCP Singapore's first campaign since winning the account, covers a lot of bases.

"Part of our secret sauce is being a minimum viable network": VCCP CEO

vccp By Robert Sawatzky

International CEO Julian Douglas on the independent agency's Asia expansion, how it balances size and scale, and carving out a 'sweet spot' for top talent.

Singapore consumers embracing a new pragmatism, says VCCP

singapore top of the charts vccp By Staff Reporters

TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.

First Virgin Media ad by VCCP features TV rapping about streaming service

vccp By Nicola Merrifield

The campaign also includes shorter 'blipverts' interrupting ad breaks.

VCCP launches first global marketing campaign for Sage

vccp By Shauna Lewis

The campaign aims to reflect the new requirements of SMBs.

VCCP launches global gaming offering – but don’t call it the metaverse

gaming vccp By Alison Weissbrot

The agency is building games marketing into a core function for clients called VCCP+.

VCCP's Darren Bailes takes on global creative role

creative vccp By Charlotte Rawlings

London ECD of nearly 14 years will lead agency's creative output across its eight offices.

Sling & Stone opens first SEA office in Singapore

pr singapore vccp By Staff Reporters

Agency will especially focus on helping startups in this "innovation hub" globalise their businesses.

VCCP launches content creation studio Girl & Bear

vccp By Shauna Lewis

The studio will offer clients content production services across eight markets, including London, New York, Sydney and Shanghai.

Women to Watch 2021: Jerone Larson, VCCP

advertising apac asia asia pacific marketing singapore vccp women to watch By Staff Reporters

Jerone Larson leads VCCP Singapore’s fledgling B2B offering and has driven business innovation, bottom-line growth and the establishment of a DEI team all within seven months of joining.

VCCP snaps up global creative for Pret A Manger

vccp By Sara Nelson

Pitch process was handled by the AAR.

How to combine B2B’s rational skills with B2C's creativity to target decision makers

b2b marketing strategy vccp By Jerone Larson

Now more than ever, brands need to continue to uncover what drives customers, develop content that’s relevant for the right people, and deliver this content at the right time and place, writes the B2B lead at VCCP.

Telkomsel unifies 50 identities in brand relaunch

brand cmo indonesia vccp By Rahul Sachitanand

The VCCP Partnership, comprising VCCP Singapore, SomeOne and Good Relations, worked on the mandate to refresh and consolidate the brand's identity.

Campaign Crash Course: How to create an effective B2B strategy

b2b of vccp By Staff Reporters

While most agencies have historically focused on the massive opportunity to provide marketing services for consumer-facing clients, there has been a recent surge in interest in the B2B arena. Here are important pointers on cracking B2B marketing.

Watch: Snap Minis are part of the social media ecommerce revolution

snap snapchat vccp By Omar Oakes

VCCP's head of innovation explains how Snapchat's new feature that lets brands create micro-apps could shake up ecommerce.

Give me a compass, not a crystal ball

advertising planning vccp By Charles Vallance

Don't obsess about what's going to change; think about the big ideas that remain stable.

This is what business-class feels like, according to Cathay Pacific

cathay pacific vccp By Ad Nut

A global campaign by VCCP Singapore introduces the airline's revamped business-class offering.

England rugby stars become samurai in World Cup ad

advertising vccp By Jeremy Lee

THE WORK: England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

WPP confirms sale of stake in VCCP and CSM owner Chime

acquisitions ma mergers sale vccp wpp By Omar Oakes

Sale comes four years after WPP and Providence Equity bought agency group for US$473 million.

VCCP hires regional client lead

asia singapore vccp By Faaez Samadi

Lesley John joins new Singapore office.

VCCP launches in Asia

asia communications singapore vccp By Faaez Samadi

Communications agency sets up shop in Singapore.

Shell's expected global winners: VCCP, Dentsu, Mediacom, Doremus

Dentsu vccp By Lindsay Stein

The global review kicked off in January for creative and media.

VCCP opens Aussie office

australia vccp By John Reynolds

LONDON - VCCP is expanding into Australia, opening an office in Sydney where the advertising agency will launch an as yet unnamed major brand into the Australian marketplace.

Emirates shortlists WPP and VCCP for US$300 million global creative business

emirates omnicom group vccp wpp By Asiya Bakht

GLOBAL - Dubai-based airline Emirates has selected two agency groups including WPP and VCCP (part of Chime Communications) to proceed to the next stage of its creative pitch.