The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.
True
vccp
Publicis Groupe appoints global ECD
bmb
ecd
matt lever
publicis groupe
vccp
Matt Lever left his role as chief creative officer at BMB at the end of 2023.
VCCP executive Sophie Maunder leaves to launch global maternity coaching firm
advertising
creativity
dei
maternity leave
matri
Publicis
sophie maunder
vccp
Matri will offer the support and mentoring programme to its staff across 13 offices in North America, EMEA and APAC.
LinkedIn picks network for $97 million global media account
Dentsu
global agency appointment
linkedin
media review
Publicis
vccp
wpp
The appointment follows a closed process across several global markets.
Accenture Song dropped from TfL creative review for 'not meeting DEI criteria'
accenture song
creative review
dei
edelman
google
pitch
ruder finn
vccp
The decision follows Accenture’s choice to scrap its diversity goals.
VCCP bags global creative account for Wimbledon
mccann london
the all england lawn tennis club
vccp
wimbledon
Campaign content will run on TV networks around the world including India, Australia, and China.
Cathay Pacific blends safety with scenic Hong Kong in new film
cathay pacific
hong kong
vccp
The six-minute video cleverly uses several iconic Hong Kong locations to deliver essential inflight safety demonstrations, whilst showcasing the best the airline’s home city has to offer.
Golf body the R&A hires ad agency to attract more women to the sport
sports marketing
vccp
The appointment follows a competitive pitch led by Ingenuity.
Creative Minds: Jerome Lum stumbled upon a career in copywriting and became the office guy with the best taste in sneakers
creative minds
vccp
The Singapore creative discovered he had a knack for writing things that made people laugh and has been riding that high ever since.
Michael Lee: 'The idea of a big, TV-driven brand campaign is getting harder and harder to deliver'
vccp
VCCP Partnership’s chief strategy officer discusses what lies ahead for planners as the media landscape continues to fragment.
Chime to spin off sports marketing arm but VCCP is ‘categorically not’ for sale
acquisition
sale
vccp
VCCP is two-thirds of business.
Cathay Pacific romances travellers with food in new global campaign
cathay
cathay pacific
food
vccp
VCCP Singapore helps the airline launch its new dining platform, centring around a sensory film to make mouths water.
Blurring of lines between creative and consultancy will usher in a new era
vccp
As creative agencies and consultancies merge, adland is shifting towards a broader, more integrated offering that has benefits for clients and agencies, including a bigger canvas for creativity.
Adland inaccessible to young, diverse talent, VCCP study finds
vccp
Research identified six barriers to young people from diverse backgrounds applying to work in the industry.
VCCP poaches creative director behind Grand Prix-winning Kiyan Prince
vccp
Richard Nott joined then-WCRS (before it became Engine and latterly House 337) a decade ago.
Creative Minds: Drishti Khemani would love to work on a Wes Anderson set
creative minds
vccp
Get to know the senior art director at VCCP Singapore, who tells us why her favourite campaign is an OOH one that made her stop in her tracks.
"Part of our secret sauce is being a minimum viable network": VCCP CEO
vccp
International CEO Julian Douglas on the independent agency's Asia expansion, how it balances size and scale, and carving out a 'sweet spot' for top talent.
Singapore consumers embracing a new pragmatism, says VCCP
singapore
top of the charts
vccp
TOP OF THE CHARTS: The island nation's traditionally cautious and guarded approach to consumer spending after economic disruption is being replaced by a more flexible and spontaneous post-pandemic spending mindset, says new research.