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wimbledon

VCCP bags global creative account for Wimbledon
mccann london the all england lawn tennis club vccp wimbledon By Will Green

Campaign content will run on TV networks around the world including India, Australia, and China.

‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation
cmo creativity mccann sports marketing wimbledon By Charlotte Rawlings

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

Wimbledon serves up Fortnite experience for younger fans
fortnite wimbledon By Coral Cripps

A set of gaming activations also includes a revamped mobile app and updated Roblox experience.

Wimbledon launches campaign that 'goes beyond tennis'
mccann london wimbledon By Danny Rogers

Campaign created by McCann London.

Uniqlo aligns with top wheelchair tennis player
fast retailing Uniqlo wimbledon By David Blecken

Gordon Reid will inform product development among other responsibilities.

Wimbledon in Asia: How brands played the game
branding sports wimbledon By Ranjani Raghupathi

Over the past seven days, brands have been posting and tweeting about Wimbledon over 5,000 times. Unmetric took a look at the brands that joined in on the conversation.

HSBC undertakes Chinese grassroots tennis push
china hsbc wimbledon By Staff Reporters

LONDON - HSBC is upping its presence into grassroots tennis, by launching an initiative to help promising Chinese tennis players.

Mercedes-Benz signs Li Na as its first Chinese global brand ambassador
china wimbledon By Benjamin Li

BEIJING - After becoming the first Asian player to win the French Open last month, tennis star Li Na has now signed up as the first Chinese global brand ambassador for Mercedes-Benz, with a locally driven campaign on the way.