Campaign Asia

Insurance industry social-media trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

Any brand not leveraging Instagram is losing out

This edition of Unmetric's Engagement Meter focuses on Instagram, including evidence that it generates 2.5x the engagement of Facebook and Twitter, plus the top posts from around the region in the last month.

Retail: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

On Twitter, optimise for engagement, not output

This edition of Unmetric's Engagement Meter focuses on Twitter, including evidence that engagement is rising and the top posts and hashtags from the past month.

Non-alcoholic beverages: Social-media marketing trends and top content

Engagement Meter: Unmetric reviews the sector's top 10 recent posts, plus insights into social-media best practices.

Brands post more Facebook videos, but where is the engagement?

This edition of Unmetric's Engagement Meter focuses on Facebook, including the top posts and top Facebook Live sessions from the past month.

Engagement Meter: June's top social-media brand campaigns and posts

See how HP, Ford, Panasonic, Sun Life and more got reactions in the latest Engagement Meter, curated by Unmetric.

Home-care industry social trends and top content

Engagement Meter: Unmetric provides the home-care industry's top 10 recent posts, plus insights into social-media best practices.

Engagement Meter: May's top social-media brand campaigns and posts

See how Magnum Malaysia, Tic Tac Thailand, Levi's Philippines, Canon India and others made an impression in the latest Engagement Meter, curated by Unmetric.

Alcohol sector: Social-media trends and top content

Engagement Meter: Unmetric provides the alcohol sector's top 10 recent posts, along with insights into social best practices for beverage brands.

Engagement Meter: April's top social-media brand campaigns and posts

See how FBB, HP, Sony 7-Eleven, Pond's and others made an impression in the latest Engagement Meter, curated by Unmetric.

Home-appliance industry social-media trends and top content

Engagement Meter: Unmetric provides the home appliance sector's top 10 recent posts, along with insights into social best practices for white-goods brands.

Engagement Meter: March's top social-media brand campaigns and posts

See how Durex,GE, BMW, DBS, Nando's and others made an impression in the latest Engagement Meter, curated by Unmetric.

Banking and finance industry social trends and top content

Engagement Meter: Unmetric provides the banking sector's top 10 recent posts, along with insights into social best practices for financial brands.

Engagement Meter: February's top social-media brand campaigns and posts

See how Axis Bank, Sunsilk, Nestea, KFC, Disney, Ponds and others made an impression in Engagement Meter, curated by Unmetric.

Consumer electronics social-media trends and top content

Engagement Meter: Unmetric provides the consumer-tech sector's top 10 recent posts, along with insights into social best practices for CE brands.

Engagement Meter: January's top social-media brand campaigns and posts

See how Cadbury, Visa, Sony, KFC, AIS and others made an impression in Engagement Meter, curated by Unmetric.

Airline industry social-media trends and top content

Engagement Meter: Unmetric provides the airline sector's top 10 recent posts, along with insights into social best practices for air-travel brands.

Engagement Meter: Social campaigns and posts that worked in December 2016

See how Amazon, Nissan, Panasonic, Garnier and others made an impression.

Automotive social-media trends and top content

Engagement Meter: Unmetric provides the automotive sector's top 10 recent posts, along with insights into social best practices for automotive brands.

Engagement Meter: Social campaigns and posts that worked

How Changi Airport, SunFeast, Sennheiser, KFC, AirAsia and more made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how GoDaddy, Coca-Cola, Starbucks and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Volvo, Cadbury Dairy Milk, Carlsberg and others made a social impression.

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

See how Pizza Hut, Pepsi, Hyundai and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Chevrolet, Philippine Airlines, Alcatel Mobile and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how 3M, HP, Singapore Airlines and others made a social impression.

Engagement Meter: September's top brand posts on Facebook, Twitter and Instagram

See how Garuda Indonesia, Nikon, KitKat and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Adidas, Fiat, KFC, Hong Kong international Airport and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Mazda, Gatorade, Visa, Nikon and others made a social impression.

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

See how McDonald's, Xiaomi, Dunkin' Donuts and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Suzuki, Thai Airways, Philips, Dove, Pizza Hut and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Uber, Baskin-Robbins, Starbucks and others made a social impression.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

See how Hero Motocorp, Visit Singapore, Hyundai and others made a social impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

See how Marmite, Uber, NYX Cosmetics and others made an impression, in this week's Engagement Meter.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See what worked for Mini, Domino's, 7-Eleven, Dunkin' Donuts and others.

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Toyota, Caltex, KFC, Adidas and others made an impression.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Mazda, ANA, DBS, Amazon and others made an impression.

You can learn a lot from these 10 brands that excel on social media

Unmetric's Ranjani Raghupathi crunches the data and offers takeaways from 10 brands that succeed consistently.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Uber, McDonald's, Audi, Lego, Renault and Sony made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Celcom, Intel, Axe, Maruti Suzuki, Oppo and 7-11 Singapore made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Chevrolet, Tic Tac, Sennheiser, MTV and Timex made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Honda, Toyota, Asus, Nutralite and Fullerton Hotel made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Starbucks, Jamba Juice, Netflix, Garnier and Coca-Cola made an impression.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Fiat, MasterCard, Krispy Kreme and Nikon made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including ANA, Mazda, Maggi, Au Bon Pain and Durex made an impression.

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Triumph, Crocs, Standard-Chartered, Sony, Coca-Cola and Audi made an impression.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including GoAir, Citibank, Milo, Garnier and Glenlivet made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Prudential, Samsung, Colgate and Nando's made an impression.

Engagement Meter: April's best brand posts from Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including eBay, Fortune Foods, Recona, Sephora and 100 Pipers made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Samsung, Adidas, KFC, Toblerone, H&M and Royal Enfield made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Asiana, Alfa Romeo, KFC and Nike made an impression.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Ford, Suzuki, Aon, Anlene and Lipton made an impression.

Engagement Meter: March's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region’s top performing brand posts on Facebook, Twitter and Instagram. See how brands like Microsoft, Mercedes, and others made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Asus, Chivas, Milo, Starbucks, Prudential and Thai Airways made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Volkswagen, Renault and Pantene made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Malaysia Airlines, Snickers, Ariel and Volvo made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Fly Pal, Coca-Cola and Samsung made an impression.

Engagement Meter: Top 10 Valentine's Day posts

Curated by Unmetric, the Engagement Meter tracks the region's top-performing brand posts on social platforms. This week, a special look at how brands took advantage of Valentine's Day to stoke the fires of brand love.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including KLM, Smirnoff and Gap made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Mazda, Centre Fresh and Dolce Gusto made an impression.

Engagement Meter: Ringing in the year of the monkey

New years are all about new beginnings and warm greetings. in this week's Engagement Meter, curated by Unmetric, see how brands around Asia wished their communities well for the Chinese New Year.

Engagement Meter: January's top 15 social brand posts

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Nutella and Singapore Airlines made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Changi Airport and Rexona made an impression.

Engagement Meter: The top brand posts on Facebook, Twitter and Instagram

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Audi, Marina Bay Sands and Woo made an impression.

Engagement Meter: The week's top 15 social brand posts

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how brands including Spotify and Sunsilk made an impression.

Engagement Meter: Which brands scored with new year's social posts?

Curated by Unmetric, the weekly Engagement Meter shows the region's top-performing brand posts on Facebook, Twitter and Instagram. See how diverse brands including Nikon, Paypal, and Nando's made an impression during the new year period.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Curated by Unmetric, the Engagement Meter shows the region's top-performing social posts of the week by platform. See how brands including Visa and Asus made an impression.

Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

Curated by Unmetric, the Engagement Meter shows the region's top-performing social posts of the week by platform. See how brands including Marina Bay Sands, KLM, Singapore Airlines, Garnier and Vodaphone made an impression.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Curated by Unmetric, the Engagement Meter shows the region's top-performing social posts of the week by platform. See how brands including Ducati, Visa, Nestle, DBS, Bacardi and McDonald's made an impression.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Engaging posts from KFC, Uber, McDonald’s, Renault and more moved the needle on the weekly Engagement Meter, compiled by Unmetric.

The 15 top social posts by brands in October: Engagement Meter

Unmetric runs down the region's top-performing social posts during October on Twitter, Facebook and Instagram.

Engagement Meter: The week's top brand posts on social media

Festival greetings, contests and recipes; these are a few of the most engaging things.

Engagement Meter: The week's top-performing brands on Facebook, Twitter and Instagram

Weekday or weekend, these brands know how to engage their audience.

Engagement Meter: The week's top brand posts on Facebook, Twitter and Instagram

Being creative during an event or holiday isn’t necessarily easy. But staying innovative during an ordinary week is the real challenge.

Engagement Meter: Top 15 APAC social posts of Q3

As the last quarter of 2015 begins, Unmetric counts down the top performing content across Facebook, Twitter and Instagram between July and September.

Top 5 engaging social posts: Travel and tourism edition

Top 5 engaging campaigns: Telecom providers use tech, cricket, silliness

Here is how brands in telecom and digital services engaged their digital communities in the past week, from talking about cricket to asking fans to talk with their mouths full.

Top 5 engaging campaigns: Ikea scores with low-tech pencil

Engagement Meter: Find out how Ikea, Bigbasket and other chain retailers engaged their communities to make it into this week's list, curated by Unmetric.

Cooking up great social content

You might think social marketing for restaurant & café brands would be simple: Just take some nice food photos and you're done. Not really. Here is how brands like Nando’s and TGI Friday’s used subtle elements to spruce up their content.

Engagement Meter: Top 5 social posts in personal-care category

The personal-care segment impressed us with innovative content and great social-media engagement. Read on to find out how Pampers, Clear and CloseUp made it to the list.

Smart brands in the smartphone segment

Use of social media demands brands stay proactive and keep innovating. Here is how Yu India, Samsung Mobiles Malaysia and others from the mobile and handheld industry moved the needle, in this week's Engagement Meter.

Social-media jewels from the luxury industry

Engagement Meter: The luxury industry is one of the verticals that stay poised and classy on social media. Take a look at how brands like Swarovski, Tanishq and Kate Spade New York impressed their digital audience.

Ensuring engagement in the insurance industry

Engagement Meter: Staying relevant and interesting in a non-sexy industry such as insurance is no easy feat. Take a look at how five brands overcame the challenge to top the engagement charts.

Summer hits: 5 hot social campaigns

Engagement Meter: Gap Indonesia, Hugh Jackman and OLX India land among our list of the most interesting and top-performing content campaigns from the month of July.

Top 5 engaging social posts in the hospitality sector

Engagement Meter: What works in the home care sector

Scotch-Brite, Comfort and other brands demonstrate winning social-media content strategies for the home-care industry.

Wimbledon in Asia: How brands played the game

Over the past seven days, brands have been posting and tweeting about Wimbledon over 5,000 times. Unmetric took a look at the brands that joined in on the conversation.

Home appliances and contests: A match made in engagement heaven

Find out how brands like Midea and Kohler used giveaways to attract an audience, in this week's Engagement Meter.

Engagement Meter: Health tips, celebrations of love and summer stories

Find out how brands like Cornetto and Coca Cola found ways to stay creative with contests, health tips and event greetings this week.

Stopping bullying with music, and other stories from the consumer-electronics industry

While brands like Asus and Casio lured audiences with rewarding contests, find out how LG and Acer topped the charts with out-of-the box campaigns, in this week's Engagement Meter.

Manly ambassadors and freebies: What worked on social for alcohol brands

See how alcohol brands moved the social-media needle in this week's Engagement Meter, curated by Unmetric.

Finance brands invest in social media

See which brands in finance and banking made social media pay off, making enough of an impact to register on the Engagement Meter.

Top 1000 2015: Top 25 brand moments on social media

Unmetric analysed more than 1 million pieces of brand content to produce this list of the most engaging uses of social media in the last year.

How aviation brands fly high on social media: Engagement Meter

This week we take a look at what KLM Japan, Air Asia India and other air-travel brands did to soar to the top of the Engagement Meter.

Automotive brands race each other on social media

ENGAGEMENT METER: Unmetric's Ranjani Raghupathi takes a look at some of the most effective social initiatives by auto brands in Asia over the last week. See what Nissan, Audi and others did to move the engagement meter.

5 ways foodservice brands maximize social engagement

Brands from the restaurant and café industry used different strategies and marketing techniques to engage their social communities. Here is what Yellow Cab Pizza, McDonald’s and other brands from the industry did to get on top of the Engagement Meter.