Engagement Meter: The best brand posts from Facebook, Twitter and Instagram

Unmetric's weekly Engagement Meter shows the region's top-performing social-media posts by brands. See how Toyota, Caltex, KFC, Adidas and others made an impression.

Unmetric, a social media intelligence firm focused on brands, uses its analytics platform to uncover the top performing campaigns, content and videos in the APAC region. Unmetric's Engagement Score rates each piece of content from 0 to 1000 depending on the amount of user interactions, which allows easy comparison of content regardless of the number of fans or followers a brand has. For the weekly Engagement Meter feature, Unmetric curates the list to pick the most creative, innovative or unusual initiatives. Here is a roundup of a few of the best in the period of July 18th - 24th, 2016.

Facebook

1. Toyota Innova India
Engagement Score – 1,000

2. Adidas Philippines
Engagement Score – 1,000

3. HDFC Home Loans India
Engagement Score – 1,000

4. Fitbit Hong Kong
Engagement Score – 1,000

5. Caltex Philippines
Engagement Score – 1,000

 

Twitter

6. Muthoot India
Engagement Score – 1,000

 

7. Indian Oil Corp Ltd
Engagement Score – 1,000

 

8. Kit Kat Indonesia
Engagement Score – 1,000

 

9. KFC Malaysia
Engagement Score – 1,000

 

10. Truly Madly India
Engagement Score – 1,000

 

Instagram

11. Leica Store Singapore
Engagement Score – 953

 

We're open! Find us at Marina Bay Sands, #B1-81A, at the Galleria Level. #MBS #MyBestShot #MarinaBaySands #NowOpen

A photo posted by Leica Store Singapore (@leicastoresg) on

 

12. Zostel India
Engagement Score – 911

 

13. Allianz Malaysia
Engagement Score – 909

 

Who will be selected to AJFC Munich? Comment to win Adidas merchandise #AJFCMY16 #AJFC2016

A photo posted by Allianz Malaysia (@allianzmalaysia) on

 

14. Nikon India
Engagement Score – 901

 

15. Sula Vineyards India
Engagement Score – 721

 

Ranjani Raghupathi is marketing executive at Unmetric. You can follow her on Twitter @ranjanithinks.