With leadership exits and a merger, McCann held the line on clients, won metal and grew its account base.
True
mccann
McCann, Agency Performance Review 2026
agency report card
mccann
The next era of McCann: The first 100 days, ‘Rumbles’ with clients and ‘The Seven Truth Scale’
ipgomnicom
mccann
omnicom
omnicomipg merger
Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.
Ad creatives share the Super Bowl LX spots they wish they worked on
digitas
mccann
rga
super bowl
vml
For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.
McCann names Ida Rezvani president, global chief client officer
ida rezvani
mccann
Rezvani was previously with Publicis Groupe.
Chinese creative legend Tomaz Mok: ‘No relationship between awards and business growth’
advertising
china
creativity
match
mccann
tomaz mok
In an exclusive interview with Campaign in Shanghai, the former McCann veteran gets candid about the obscurity of international awards for Chinese work, leaving a big network after 36 years, and his advice for young talent.
Documentary on McCann copywriter Ilon Specht makes global streaming debut
ilon specht
loréal
mccann
Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
Peroni picks McCann for global creative account
global aor
mccann
peroni
McCann London leads McCann Worldgroup to victory in four-way pitch.
Navigating grief in the workplace
mccann
Lucy Hudson lost her daughter, Poppy, when she was just two years old. She discusses the lessons she’s learned about grief and how to support colleagues navigating a loss.
Carter Chow returns to McCann Worldgroup as Greater China CEO
china
mccann
McCann Worldgroup
Chow brings over 20 years of experience to his second stint at McCann Worldgroup, where he previously served as CMO for Greater China.
‘We want to build some fomo’: Wimbledon’s CMO on creativity, traditions and innovation
cmo
creativity
mccann
sports marketing
wimbledon
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
McCann Worldgroup China MD exits
china
ipg
mccann
McCann Worldgroup
Shu Wu has left the network to join the client side.
Why McCann’s global chief creative wants more work from an ‘open kitchen’
creativity
gender
ipg
javier campopiano
mccann
Javier Campopiano’s success recipe calls for a collaborative culture where media channels and gender roles dissolve into each creative serving.
EBay reviews global media account
essencemediacom
groupm
mccann
media review
spark foundry
wpp
EssenceMediacom is the incumbent.
M&C Saatchi nabs McCann UK duo to be global chief creatives
mc saatchi
mccann
Rob Doubal and Laurence “Lolly” Thomson had been at McCann UK for the past 14 years.
Safari and McCann Japan give vintage clothing a storied past
ecommerce
fashion
mccann
sustainability
A new social commerce platform aims to help pass on pre-loved treasured clothing to the next fashion generation in a meaningful way.
Ikea tells viewers 'Do try this at home' in global campaign
mccann
It is the first campaign since Ikea Retail awarded its global brand account to McCann.
'It's only greenwashing if you get caught'
fossil fuel
greenwashing
mccann
New agency Atmospheric is throwing its hat into the ring for the highly-coveted Saudi Aramco, the world’s largest fossil fuel account. If they win, their no-nonsense CEO has an advertising plan as transparent as a slick oil spill.
In the wake of COP28, five burning questions for McCann's CEO
fossil fuel
ipg
mccann
McCann is repitching for the Saudi oil and gas major Aramco; The Glimpse Collective's founder poses five burning questions for the agency's CEO.