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ferrero

Ferrero acquires US cereal maker Kellogg for $3.1 billion
ferrero kellogg By Reem Makari

The parent company behind Nutella is now expanding into the breakfast category and extending its footprint in North America with this acquisition.

Kinder to launch Indian-flavoured treats to entice young adult consumers
barbie brands ferrero mattel

Kinder Brands' regional marketing head discusses their brand collaboration and localisation strategies in an interview with Campaign.

Ferrero appoints McCann Worldgroup to Kinder and Tic Tac creative account
ferrero mccann By Will Green

The multinational said the review had resulted in 'new partners to support its global creative initiatives'.

Global new-biz spotlight: Media activity bounces back with Ferrero and Beiersdorf moves
ferrero By Jamie Rossouw

Meanwhile, Ikea dominates creative.

Publicis Media retains China, UK and wins Italy in Ferrero review
account win ferrero publicis media By Gideon Spanier

Dentsu International is also understood to have expanded its remit in Japan and South Korea.

Ferrero unwraps global media review
ferrero By Daniel Farey-Jones

Nearly 100 markets believed to be up for grabs.

Nutella spreads search for global creative agency
ferrero pitch review By Maisie McCabe

Italian chocolate group Ferrero is looking for an agency to work on its Nutella spread brand.

Starcom wins Ferrero's China media mandate from Carat
carat ferrero media starcom By Robert Sawatzky

Account estimated to be worth RMB $200 million or more in billings.

Chocolate giant Ferrero hires Mindshare for global media
ferrero media mindshare By Lindsay Stein

The account could be worth anywhere from $400 million to $950 million globally. PHD was the incumbent.

Ferrero assigns PHD to emerging market media
ferrero mindshare phd By David Blecken

GLOBAL - Ferrero has appointed PHD for media duties in emerging markets following a six-month review that included five agencies.

Carat China promotes long-serving business director Tanya Liu to general manager
ferrero nivea By Benjamin Li

SHANGHAI - Tanya Liu, previously business director, has been promoted to general manager for key accounts in Carat Shanghai, a newly created position in line for the growth of clients’ business and the growth of the organisation.

Vizeum Beijing wins media AOR for Lindt chocolate
dove ferrero Leo Burnett mindshare By Benjamin Li

BEIJING - Century-old Swiss premium chocolate brand Lindt has chosen Vizeum Beijing as its media planning and buying agency of record for China.

Grey Mumbai wins Ferrero's creative account in India
confectionery ferrero india By Benjamin Li

MUMBAI - Italian confectionery giant Ferrero has appointed Grey Mumbai to its advertising account across India.