Campaign speaks to Tony Chang of the iconic Taiwanese food brand to learn about the brand’s strategy in penetrating the Japanese market, and the challenges of localisation.
True
confectionery
How Want Want cracked Japan’s competitive confectionary market
confectionery
fbif
food
japan
want want
We’re about innovation without chaos: Mars global marketing head
cmo
confectionery
creativity
global
marketing
mars
Andrew Clarke explains why continuing to try new things is critical for one of the world’s largest advertisers.
Perfetti Van Melle consolidates media into Optimedia China
china
confectionery
Perfetti Van Melle
SHANGHAI - Optimedia, the incumbent media agency for Perfetti Van Melle, has retained the sweet-maker's traditional media planning and buying business in a four-way pitch, while also being awarded new digital duties for China.
Snickers campaign focuses on changing personas to reposition candy as energy bar
confectionery
BEIJING - Snickers' latest China leg of its global campaign features funny persona-switching scenarios as hungry characters from popular culture, such as the screaming landlady from the movie Kung Fu Hustle and Pigsy from the legend Journey To The West, morph into their human selves.
The sweet taste of consumer success
china
confectionery
india
With more disposable income, consumers in emerging markets are indulging their sweet-tooth and leading confectioners can't wait to get a piece of the action.
Gery Chocolatos | Gery Chocolatos & Me Contest | Indonesia
campaign
confectionery
digital
facebook
fmcg
campaign
confectionery
digital
facebook
fmcg
Indonesia's food and beverage company GarudaFood Group is using Facebook to encourage fans to join its Gery Chocolatos campaign.
Gery Chocolatos | Gery Chocolatos & Me Contest | Indonesia
campaign
confectionery
digital
facebook
fmcg
campaign
confectionery
digital
facebook
fmcg
Indonesia's food and beverage company GarudaFood Group is using Facebook to encourage fans to join its Gery Chocolatos campaign.
Cadbury | Dogs in Cars | Australia
campaign
confectionery
fmcg
Cadbury has enlisted the help of dogs in a Lamborghini to position itself as a lighthearted brand.
Cadbury Gems | Flying Object & Chair Pop | India
campaign
confectionery
india
ogilvy
Cadbury is living up to expectations and introducing a strong element of fun in the latest television campaign for its candy-coated Gems in India.
Skittles | Infinite Rainbow | China
china
confectionery
digital
tbwa
china
confectionery
digital
tbwa
Confectionery brand Skittles has unleashed an online campaign through portal QQ which aims to change the mundane daily routines of teenagers in China.
Skittles | Infinite Rainbow | China
china
confectionery
digital
tbwa
china
confectionery
digital
tbwa
Confectionery brand Skittles has unleashed an online campaign through portal QQ which aims to change the mundane daily routines of teenagers in China.
Dentyne Ice | Squid | Thailand
campaign
confectionery
McCann Worldgroup
television
thailand
campaign
confectionery
McCann Worldgroup
television
thailand
Thai people are known for their love of spicy food. In light of this, Dentyne Ice is helping to get rid of the ensuing bad breath so they can indulge their passion for chilies at every meal.
Dentyne Ice | Squid | Thailand
campaign
confectionery
McCann Worldgroup
television
thailand
campaign
confectionery
McCann Worldgroup
television
thailand
Thai people are known for their love of spicy food. In light of this, Dentyne Ice is helping to get rid of the ensuing bad breath so they can indulge their passion for chilies at every meal.
Halls | Bear Hug | India
campaign
confectionery
fmcg
india
television
Sugar confectionery brand Halls features an arctic polar bear in the Indian summer heat as the star of its latest ad to promote its mint candy brand.
Happydent | Bell | Indonesia
campaign
confectionery
fmcg
campaign
confectionery
fmcg
Chewing gum Happydent Protex is promoting the Xylitol ingredients, which strengthen teeth.
Happydent Wave | Elephant | India
campaign
confectionery
fmcg
Perfetti Van Melle has enlisted a big cast for its Happydent Wave commercial for India.
Happydent | Bell | Indonesia
campaign
confectionery
fmcg
campaign
confectionery
fmcg
Chewing gum Happydent Protex is promoting the Xylitol ingredients, which strengthen teeth.
M&M's | Coloful Fun Play | China
campaign
confectionery
fmcg
campaign
confectionery
fmcg
M&M's is re-launching in China to appeal to young consumers in transition from adolescence to adulthood.
M&M's | Coloful Fun Play | China
campaign
confectionery
fmcg
campaign
confectionery
fmcg
M&M's is re-launching in China to appeal to young consumers in transition from adolescence to adulthood.
Nestle | Summer Parade | Australia
confectionery
Publicis
Just when the rest of the world is having a cold winter, Nestle is promoting its Drumstick ice cream line down under in Australia - where summer is in full swing.