A sub-brand of Cadbury, Dentyne Ice chewing gum is aiming to strengthen its brand presence with a humorous TV ad by McCann Worldgroup. A wife waits for her husband to come home for dinner late one evening, but discovers he has already eaten. Though he lies about not being hungry, his breath betrays him.
Credits:
Project Squid
Client Cadbury Adams Thailand
Creative agency McCann Worldgroup, Thailand
Chief creative officer Martin Lee
Creative director Santi Suwanvalaikorn
Art director Boonasak Bunnahirun
Copywriter Salinee Na Ranong
Account servicing Venus Romsaitong, Ketsaraporn Pattanaprasitchai, Kantharat Teerarojjanawong
Planner Nathapan Pulmanausahakul
Media agency MediaCom
Production company Mum’s Films
Director of photography Suthon Petchsuwon
Exposure Telelvision, point-of-sales
