“We want to be 100 years young”: AIA CMO
The insurer is celebrating its centennial this year, and Stuart Spencer is already focused on how the brand can get ahead in the next century.
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NTUC Fairprice and 100 Plus feel the love from Singaporeans
Both brands, while very different, use both heritage and relevance to put other local brands in the shade.
Bringing back the bling: Luxury brands on the rise in Singapore
Experience and accessibility the key to Singaporeans rekindling their love for the finer stuff.
Singapore’s Top 100 Brands: Nike and Coca-Cola on the rise
The Lion City maintains its penchant for mostly global brands with a few home favourites thrown in.
Malaysia’s Top 100 Brands: Global brands dominate
Consistency is the order of the day for Malaysian consumers, with a few notable exceptions.
AirAsia & Maybank streets ahead of rival Malaysian brands
Both brands continue to resonate strongest with consumers for reasons of pride and product.
Malaysia’s lack of local love turning a corner
There’s a dearth of local representation in Malaysia’s Top 100 Brands, but change is coming as younger consumers bring new attitudes.
m/Six launches new APAC hub
Kevin Rooney to lead new Sydney office.
Pakistan: Asia’s sleeping creative giant
Often overlooked and battling a bad global image, the country is now regarded as the next fertile ground for brands looking for big growth in Asia.
90% of Australian youth want brands to stand for something
Amplify’s first Asia-Pacific Young Blood study also digs deep into young consumers’ attitudes toward fashion, technology, food and more.
Valerie Madon to leave Havas
Southeast Asia chief creative officer to explore other opportunities.
Grab unveils huge Indonesia play with US$2b from SoftBank
Investment includes a new second headquarters in Jakarta.
Australian watchdog calls for serious crackdown on Google and Facebook
The ACCC’s final report recommends better privacy protections, checks on big tech acquisitions and an inquiry into digital advertising.
‘I want to pay it forward:’ Spikes Asia See It Be It leader Valerie Madon
Havas’ Southeast Asia chief creative speaks about adland’s progress on gender diversity, and the advice she has for future female leaders.
Instagram ditches 'likes': Pros and cons for influencers
Digital marketers welcome the move, but say it won't make waves in the industry.
Lower tier cities biggest driver of China ecommerce growth
TOP OF THE CHARTS: SCMP’s annual report highlights the significant opportunity for brands outside China’s most populous centres, and highlights KOLs as an essential marketing tool.
'We’re rolling up our sleeves and getting shit done': S4C APAC CEO
Michel de Rijk says S4 Capital’s Asia-Pacific adventure is only just beginning, with plans for several more regional acquisitions in the pipeline.
Sorrell: 'Radical evolution isn’t enough for agencies'
Martin Sorrell told a Singapore audience that holding companies must “adapt or die” in today’s marketing and communications industry, and attacked Dentsu Aegis Network over its management changes.
Salesforce global CMO: “To lead marketing, you have to get out of marketing”
Stephanie Buscemi explains why the breaking down of business silos means it’s never been a better time to be a CMO.
'There’s been a disproportionate focus on retail at the expense of brand building': MediaCom APAC CEO
Mark Heap tells Campaign Asia-Pacific how brands are slowly coming back to long-term brand building as they strive to balance their efforts.
‘Headless’ content the key to personalisation
Having a single content source feeding different channels is the best way to achieve consistency in digital marketing, according to Four Seasons Hotels' marketing VP.
Email “still an alpha channel” for marketing
Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.
DFS introduces experiential whisky pop-up at Changi Airport
Travel retail brand highlights consumer experience with immersive new promotion, marketing head said.
Prescriptive video ad formats stifling brand strategy
The six-second ad definitely has a place, but it’s just one part of a proper media plan, said Unruly APAC COO Phil Townend.
Trust in PR agencies high, but capabilities must improve significantly: Exclusive research
Campaign’s first survey with Ipsos examining the APAC PR landscape shows brands are investing in PR, but there’s a strong misalignment over which functions are most important.
Rugby World Cup campaigns a 'road test' for the 2020 Olympics
Brands are treading carefully as they calculate how to get the most out of the biggest international sporting event before the Tokyo Games next year.
Football boots rival sports into touch
F1 and baseball make gains, but neither come close to the beautiful game’s grip on Asia-Pacific.
Amazon remains Asia's top online retailer but competition is hot
Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.
Apocalypse now? Spam soars in Asia's Top 1000 Brands 2019
Spam is one of this year’s biggest risers. Does this mean it’s time to batten down the hatches?
Shuttlerock hires ex-IPG Mediabrands APAC digital chief
Scott McBride takes on global business role based in Singapore.
“We’re missing half the world’s POV by not quoting women”
Panellists at Women Leading Change explored why publishers have just as important a role in promoting diversity as advertisers.
MediaMonks announces trio of APAC hires
New recruits include former Singapore CEO of APD
Wunderman Thompson APAC CEO: “The pendulum has swung too far towards efficiency”
Annette Male tells Campaign Asia-Pacific how the new agency wants to redress the balance between creativity and tech, and why talent is central to her leadership strategy.
"It took me years to recognise this was bullying"
Ahead of the workshop she'll host at Women Leading Change next week, Dalia Feldheim, former marketing leader at P&G, speaks exclusively to Campaign on the struggles and successes in her marketing career, and her quest for greater female empowerment in the industry.
GroupM appoints Vietnam CEO
Neil Hardwick joins from network’s European operations.
Control vs Exposed moves into APAC
Agency opens first regional office in Singapore.
How Saleswhale is using AI to bridge the marketing-sales gap
The Singapore startup is employing innovative new technology to solve a longstanding problem.
Reimagining data to help Asia’s unbanked: Experian CMO
Sisca Margaretta of Experian explains how the company’s secure use of innovative data has changed lives in Southeast Asia.
Global good, but local better: APAC view on brands
McCann Worldgroup’s latest study shows APAC citizens are more optimistic than their counterparts, and also optimistic about brands improving their lives.
Wunderman Thompson hires APAC strategy chief
Former Digitas senior executive reunited with Annette Male at WPP.
Performics CEO: intent is key to solving personalisation at scale
David Gould says performance is driving innovation, as his agency rolls out a new tool across Asia-Pacific.
New Zealand ad bodies slam Facebook over inaction post-Christchurch
Associations also praise YouTube for imposing stricter livestreaming measures.
“80% of brands still don’t get video”
Mike Pritchett, CEO of video production company Shootsta, says legacy systems and lack of understanding at the top are holding most brands back.
“The beauty of health is, everything is meaningful”: McCann Health creative chief Matt Eastwood
As the new creative head of McCann Health, Matt Eastwood says he’s getting the best creative briefs of his career, and that Accenture buying Droga5 is a good thing.
Marketing must solve business problems to maintain its value
FRONT STAGE PASS: Exclusive access to some of Campaign360's best on-stage sessions. Here, industry leaders discuss the importance of agencies being involved in business strategy from the start.
Marriott celebrates Hong Kong Rugby Sevens with more silly Chabal antics
Last year’s ad was such a hit, why change a winning formula?
Manulife asks millennials to consider their fortunes
New campaign sees insurer seek to engage younger audience on the process of ‘adulting’.
Australia passes social media law with severe penalties for violent content
Bill proposed by prime minister on Saturday introduces fine and jail time as punishment for breaches.
Asian consumers "want almost everything from brands"
Maria Garrido at Havas Group explains how APAC consumer expectations are sky high as part of the agency's 2019 Meaningful Brands study.
Tech platforms wary over proposed new Singapore law tackling fake news
Coalition of tech brands says it’s “deeply disappointed” over bill calling for up to S$1 million fines for social networks.
Sizmek files for bankruptcy
Ad tech platform’s plight another sign of fierce competition in digital advertising market dominated by big tech players.
Dentsu Aegis names new APAC media leader
New role oversees network’s media business and OneSG practice, replacing Jonathan Chadwick.
‘I’m not a data guy’ is no longer an excuse in advertising
Tim Mahlman of Verizon Media explains why marketers need to get smarter with data, and the benefits of operating both sides of the digital ad supply chain.
WFA threatens social-media platforms with advertiser action
Group pledges support to Association of New Zealand Advertisers following Christchurch attacks.
New Zealand ad associations call for global action against Facebook
Joint statement slams Facebook over its “platitudes” regarding stopping harmful content following the Christchurch terrorist attack livestream, threatening a ban.
WE Communications reorganises APAC leadership
Market leaders move into expanded roles as Anne Geronimi leaves.
Getting your adtech strategy right for Southeast Asia
VIDEO: The Trade Desk's Henry Shelley and Cadreon's Yean Cheong talk about technology best practices, from advising clients to the build-or-buy decision.
Dentsu Aegis buys Redder Advertising
Vietnamese creative and digital shop will rebrand under DAN umbrella.
Brands in New Zealand pull ads from Facebook, Google following Christchurch attack
Actions come as two industry associations issue a statement condemning social-media platforms over the spread of hate content.
Kantar becomes single brand
All units and services to be consolidated under single name.
New Zealand terrorist attack: Is it time for social media intervention?
For Facebook, Google and Twitter to truly stop such atrocities being shared on their platforms, they have to break the digital ecosystem they built.
Watch: DBS marketing chief on immersive content
Karen Ngui sat down with us at Campaign360 to discuss the value of long-term brand building and the importance of being innovative.
Google removes 2.3 billion bad ads in 2018
Latest report highlights greater use of machine learning to tackle bad ads, and introducing new ad policies to combat misinformation.
Impact announces APAC expansion
Company offering partnership automation appoints a new China lead and reveals plans to grow into Japan and beyond.
Trust is the key factor for growth: Essence APAC CEO
Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.
Plugging the disconnect between finance and marketing
Although CFOs and CMOs are still somewhat misaligned in terms of goals and mutual trust, the distance between them is shrinking, according to exclusive research by Campaign and Kantar.
“Mischaracterised and undermined”: Women Leading Change winners on adland’s gender diversity efforts
Four winners of Campaign Asia-Pacific’s 2018 Women Leading Change Awards assess how the industry is faring on gender diversity ahead of International Women’s Day.
Susana Tsui out as Dentsu Aegis restructures
Tsui leaves the China CEO position after less than a year, as the company reorganises into geographic clusters.
Kantar launches new insights platform
Marketplace available in 21 countries.
Rebrands don’t have to be perfect to succeed
Grab's CMO Cheryl Goh told Campaign360 the brand's unicorn story.
"It's been a hell of a journey": Nick Waters on exiting Asia
The former APAC CEO of Dentsu Aegis Network sat down with Campaign Asia-Pacific for an exit interview just before leaving for his new London-based role.
Facebook launches $3.6 million Australian news project
Partnership with Walkley Foundation part of ongoing journalism investment programme.
TBWA Asia head Ian Pearman to depart
President stepping down after 20 months.
DAN acquires Happy Marketer
Digital agency will be rolled into Merkle.
VMLY&R Malaysia head steps down
Lisa Hezila leaves after 15 years.
Why Cheuk Chiang joined upstart agency Mutiny
New agency focused on predictive use of AI also includes former PwC and Y&R executives.
Digitas opens in Thailand
New agency absorbs two existing Publicis agencies in the market.
Bukalapak hires PHD Indonesia
Agency will oversee offline media remit for e-commerce platform.
VMLY&R overhauls APAC structure
Agency organised into six key areas, with leaders announced for each.
4As Malaysia again condemns 'disturbing' pitch behaviour
The association issued another statement following ongoing reports of brands trying to stake claims over agency pitch ideas.
‘Consultancies tend to complicate rather than simplify things’: BBH global CEO
Neil Munn certainly respects the newest players on adland’s block, but does he fear them? Steady on.
Wunderman Thompson announces new APAC CEO hire
Leadership change sees John Gutteridge take a new role and Caspar Schlickum depart.
MRM McCann promotes new APAC MD
Appointment is part of agency’s renewed focus on the region.
Dentsu Aegis confirms death of Indonesia employee at company offsite
Isobar employee passed away following evening of drinking at retreat.
JWT Indonesia signs partnership with GetCraft
Deal gives agency access to pool of content creators.
"Our ethical data diamond mine": IPG data chief on what Acxiom deal really means
Arun Kumar gets into the nitty gritty of the Acxiom acquisition, and explains why he’s fed up with Google and Facebook representing adland.
FreakOut buys Playwire
Acquisition of US tech player boosts FreakOut’s adtech offering.
With data, face your fears and do the basics
Getting your data in order reaps big rewards, but only if you accept the hard truths it can tell you about your marketing, Edmund Lee of Red Bull said at Re.Con Malaysia.
Weber Shandwick announces new APAC creative leaders
New directors hired in China, Japan and Singapore.
Top 5 agency deals of 2018
Our list of the most significant acquisitions, mergers and launches of the year.
It’s about building experiences, not just selling cars
The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.
The 5 biggest brand fails of 2018
Have your best facepalm at the ready, as we continue our year-end review.
Google APAC chief steps down
Karim Temsamani leaves the company after 11 years.
MullenLowe Group hires APAC chief strategist
Newly created role will oversee group’s consultancy offering.
Six out of 10 Australian creatives at risk of depression
TOP OF THE CHARTS: First in-depth study into mental illness in the creative, media and marketing industries finds high stress levels, but also high literacy and support.
How YouAppi helped Bukalapak become Indonesia’s leading app
CASE STUDY: Strong audience data and fast optimisation combined to bring many new users to Bukalapak’s platform.
HappyFresh hires Performics Singapore
Publicis agency to handle SEO mandate.
Golin Singapore acquires Hurrah Productions
Takeover seeks to boost visual storytelling capabilities.
Data ownership critical to successful digital marketing
Too many marketers have difficulty accessing the data they need, let alone understanding it, said panellists at Re:Con Thailand.
Astro signs programmatic video deal with Telaria
Ad tech player brings programmatic live TV inventory to Malaysia.