How to win in esports? Be authentic, like everywhere else
Following Lagardere Sport’s commercial deal with Singapore esports club Team Flash, head of esports Andre Flackel explains why the digital gaming world is so important to the agency.
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Data delivers efficiency: No more excuses
Anindya Dasgupta, global CMO at Fonterra, tells us how agencies are failing to evolve as quickly as the market and need to invest in analytics to prove ad dollars are invested wisely.
DAN hires new Taiwan CEO
Jennifer Tang takes over from Isao Miyauchi.
TripAdvisor: No marketing messages to speak of
MARKETER PROFILE: Cindy Tan, APAC vice-president of display at TripAdvisor, explains the company’s uniquely crowdsourced marketing strategy, and its drive to keep up with rising mobile activity.
Ogilvy appoints new Hong Kong CEO
Katryna Mojica takes over from Adam O’Conor.
Publicis appoints new Singapore MD
Joanne Theseira will also continue her role as GM of Nurun.
H+K Strategies appoints new Malaysia MD
Michelle Tham takes on role as Justin Then departs.
OMG launches PHD in Korea
HeeYoun Yang hired to run the new unit as managing director.
Agencies better for gender equality than brands: Exclusive research
Women are more equal in the agency environment than they are within brands or tech companies, according to Campaign Asia-Pacific and Kantar’s inaugural gender diversity study.
5 things Samsung must do to salvage its reputation
Killing off the hazardous flagship is just the beginning of what has become the brand’s biggest crisis to date, say industry experts.
Samsung kills off Note7
Updated: Company has now confirmed it will permanently end production.
Samsung halts production of troubled Galaxy Note 7
Embattled technology company takes decision due to ongoing safety issues, according to leading Korean news agency.
Hooters hires W Asia for Singapore expansion
PR agency will handle communications over launch of two new branches.
Asia best placed to drive e-commerce innovation
The sophistication of Asian consumers online means the best ideas for enhancing the e-commerce experience are likely to originate from brands and startups in the region, according to Simon Eaves of Accenture.
Deep Dive: Experiential is future of storytelling
As more consumers crave direct interaction with brands, events management plays a crucial role in communication.
Samsung recall: an exercise in 'bold and brilliant' crisis management
The courage to take the huge decision to globally recall its Galaxy Note 7 smartphone, and the speed at which Samsung moved, has drawn plaudits from PR experts.
Storytelling for dreamers: How Dream Cruises seeks to make its mark
Moving away from traditional cruise vacation branding, Dream Cruises vice president Eric Leong said the company’s push for a bold, creative approach is grounded in hard data.
APAC marketers struggling to manage countless touchpoints: TNS
Only a third of APAC marketers feel in control of the online and offline channels they're using to reach consumers.
Red Agency hires new experiential lead
Steve Fontanot joins as general manager of Red Guerilla.
CMOs need to take bigger risks for great creativity: Zeno Group CEO
Brands need to be braver in their creativity without being reckless, and PR agencies are duty-bound to push them out of their comfort zones, according to Barby Siegel of Zeno Group.
What taboos do APAC marketers still need to avoid?
From politicians to Ashley Madison, race or gay rights, which subjects in Asia-Pacific should the industry not touch? Are there any left?
WPP launches Asia government practice
Cecilia Wong to lead new hub based in Singapore.
VML launches centre of excellence with Singapore EDB
Centre will focus on guiding clients and partners through digital transformation.
Havas Group acquires BD Australia
Shopper marketing agency becomes the latest addition to the Havas Village stable.
GroupM Malaysia speaks out over YouTube ad scandal
Agency calls for Google to make host of changes, but advises against pulling ads from YouTube.
Case study: Eyeing stereotypes
JWT Taipei taps its research on female attitudes to turn gender stereotypes into empowering messages in a unique campaign for contact lenses.
Combat cynicism with data and learning: Top 1000 Singapore briefing
The tools to win over cynical consumers are only as good as the manner in which they are used, while drilling down on what people want remains the bedrock of top-level branding.
Twitter eyes maturing APAC data scene with interest
With its own data science and analytics offering, the social network’s new APAC head of data says opportunities are rife.
Havas acquires Mr Smith in New Zealand
New operation is rebranded Havas New Zealand.
Merkle names APAC president
Dentsu-owned agency appoints Zhengda Shen to the role.
MacLennan: It’s the age of the independent
Worldwide CEO of M&C Saatchi says today’s economic, political and social climate represents a significant challenge for the large agency networks.
MSLGroup rebrands Arc PR in Thailand
The move is the latest in MSLGroup’s rapid expansion into Southeast Asia.
Schooling tops Singapore Twitter chart for 2016
The social network has released its #YearonTwitter series, which shows Singaporeans focused a lot on sport and Pokémon Go.
China, new economies driving ad market growth: GroupM
Global economic uncertainty has led to modest growth, but younger markets and the digital boom continue to over-contribute.
Slower growth in APAC ad market: Magna report
The agency’s latest report shows large gains in less advanced APAC markets, but with China still hugely dominant.
Photos: The Balvenie launches Singapore exhibition
The whiskey brand partnered with photographer James Stroud, whose show focuses on the brand’s distillery.
Innovative tech not just a bolt-on for brands
For too many brands and agencies, new technology is an afterthought rather than the centre of a story, according to two leading executives at Havas Australia.
Samsung, Panasonic quick to address worker abuse claims
Brands issue statements announcing investigations into alleged malpractice over working conditions in Malaysia.
W Asia wins Quandoo PR account
Agency will manage communications and launch campaign for brand’s second anniversary.
Opportunity knocks in SEA music streaming: McKinsey
Local services shine in a booming market, but advertisers must innovate to seize the streaming opportunity.
Engaging young Muslims crucial for future brand success
Members of ‘Generation M’ want brands to pay attention to their faith, and will reward those that do, according to Shelina Janmohamed, vice president of Ogilvy Noor.
How INSEAD overhauled its digital strategy to personalise its global education network
CASE STUDY: INSEAD turned to VML Singapore to completely revamp its website and digital offering to provide a personalised, connected experience to stakeholders.
ESPN, TCL inspire with latest SEA football story
The third instalment of the ‘Inspiring Bonding Moments’ series covers Indonesia, the tsunami, and Cristiano Ronaldo.
China makes history with mobile ad spend: Warc
Research firm says China is the first market where mobile was biggest slice of ad spend, while predicting declining global growth next year.
Cisco employs VR to dramatise cybersecurity threats
Interactive 3D demo, developed with Allison+Partners, is a first for the tech brand and an uncommon sight in the B2B marketing world.
DAN acquires Indonesia's Dwi Sapta Group
Take over includes all Dwi Sapta agencies and is one of the biggest advertising mergers to date in Indonesia.
Huge demand for digital PR skills in China: R3
Consultancy’s latest study shows marketers and clients want much more digital capability from their PR firms than ever before.
Zenith wins Singapore Tourism's global media account from MEC
Eight-year incumbent is displaced in its bid for a new two-year retainer.
RF Thunder announces China promotions
Jefferson Hou and Cathy Gu are promoted to general manager roles.
Edelman hires new regional EVC
Rupen Desai joins the agency as Carol Potter moves into new role.
Carat promotes two in Taiwan
YC Chu becomes vice chairman, while Joanne Liu is now managing director.
Influence: In Korea, not a Lotte alternatives
With Korea recently rocked by its latest chaebol corruption scandal, we investigate how local consumers express their outrage in the marketplace—or whether they do at all.
DAN launches Columbus Malaysia
Digital marketing agency Columbus is now present in eight Asia-Pacific markets.
APAC dwarfs the rest in mobile usage
Consumers in Asia-Pacific tower above all other regions when it comes to mobile traffic and social media uptake, says the latest report from Hootsuite and We Are Social.
Y&R boosts Yangon offering
Mohit Pise and Milla Chaplin join Myanmar agency, while Khin Myat Thu is promoted to chairwoman.
On the lamb: MLA's much-anticipated Australia Day ad again courts controversy
The Monkeys CEO tells Campaign Asia-Pacific he hopes the biggest lamb ad yet will move the national conversation on diversity forward.
DigitasLBi bolsters APAC team after HPE win
Ben McAneny, Reevi Rajan, Alvin Kirk, EJ Segovia and Vinay Devarapalli join the agency.
Audi steps up VR game with digital showroom
Car-design experience is not just a gimmick for the Singapore Motorshow, but the future of personalised customer pampering, according to the brand.
Text100 makes global, APAC leadership changes
Lee Nugent takes over as APAC director, as Anne Costello becomes regional chair.
One Championship: Winning the MMA fight with authenticity
One Championship is Asia’s biggest home-grown sports property, valued at over US$1 billion. According to its marcomm chief, its success has nothing to do with trendy marketing concepts.
MEC and Maxus announce regional appointments
Allison Coley joins MEC Singapore, while Anita Munro is promoted at Maxus Asia Pacific.
Ogilvy announces Singapore EDB partnership
Three-year grant sees Ogilvy & Mather tasked with advancing Singapore’s marketing services.
Publicis Commerce launches in APAC
Ken Mandel to lead new unit.
Gen Z challenges SEA brands: Kantar Millward Brown
New report says Generation Z is the hardest to reach for advertisers in the region, with almost a quarter of the cohort using ad blockers.
Diversity key to boosting APAC agency talent pool: Grace Blue
Agencies must fully commit to diversity programmes to retain the best talent, according to Grace Blue's newly minted APAC CEO Jean-Michel Wu and founder Juliet Timms.
Gender diversity: The debate is far from over
Kevin Roberts believes the debate about gender equality in the industry is 'over'. These APAC leaders beg to differ.
From Scotland to SEA: How Glenfiddich is earning loyalty through local engagement
The whisky’s APAC brand ambassador on keeping the next generation of single-malt drinkers interested in a foreign, legacy brand.
Apple’s China loss is local brands’ gain
The technology giant’s significant China revenue slump, noted in its latest earnings report, comes as local brands Oppo and Vivo ascend.
Ruder Finn launches global reputation management practice
Charles Lankester, based in Hong Kong, will lead the new team as executive vice president.
Top APAC Mondelez marketer enjoys being 'robbed'
Bryan Rakowski, APAC marketing director, biscuits, for Mondelez International, tells us why having his innovations pinched by global counterparts is one of the best things about his job.
Nielsen: APAC leading the way in mcommerce expansion
Global mobile purchasing activity is predicted to soar in the next few years, with the fastest growth taking place in Asia-Pacific, according to a new Nielsen study.
W Asia wins Bawah Private Island brief
Agency to handle all promotions and communications for luxury eco-tourism destination opening next year.
Jean-Michel Wu leaving McCann for Grace Blue
McCann Worldgroup APAC senior exec to join global headhunting business in its Asia expansion.
Google holds firm as Singapore tightens rules on brand support of festivals
The new rules impact the annual Pink Dot festival, which has enjoyed strong brand support. The Ministry of Home Affairs said foreign brands “should not interfere” in "domestic issues".
AI will have bigger impact than social media: CMOs
A new study from Weber Shandwick finds that most CMOs in five global markets believe artificial intelligence will surpass social media’s influence in the industry.
Southeast Asia cashing in on Singles Day, and vice versa
The Chinese shopping sales phenomenon has firmly entrenched itself in Southeast Asia, and will only become more popular.
Web Profits comes to Asia at client insistence
In a rare move for the industry, Bellamy’s Organic asked the Australian digital agency to move into Asia with it, rather than finding a local partner.
H+K Strategies to lead Maybank Championship Malaysia PR
The agency will be in charge of communications for the international golf tournament in 2017.
SilkAir announces tender for social, creative and PR
Singapore Airlines subsidiary puts out RFP as part of procurement cycle.
Hill+Knowlton Strategies wins Winter Olympics global PR remit
Agency will lead international communications for 2018 Olympic and Paralympic Winter Games in PyeongChang, Korea.
Culture leaves many Asian companies unprepared for a cybersecurity crisis
Strict adherence to hierarchy means Asian companies have been slow improve crisis planning around information-security, according to FireEye’s global comms chief.
Get over esports stigmas or miss out on a big opportunity
Panellists at a session hosted by H+K Strategies said the APAC esports market is ripe for investment due to its exploding popularity.
Sony looks for new PR support in APAC
Technology company and its subsidiary put out tenders for PR services in the region.
SEA brands struggling to turn innovation into success: Nielsen
New report finds that an overwhelming majority of new products fail in Southeast Asia, thanks to risk-averse behaviour and lack of long-term strategic planning.
Air China says racist travel tips were 'misinterpreted'
A statement provided by Air China apologises but attempts to distance the brand from the scandal by blaming the magazine editors.
APAC consumers evolving at vastly different rates: Forrester
New study finds fastest and most progressive consumer empowerment in urban India and China, while expectations are high across the board, even among those most resistant to innovation.
Saatchi & Saatchi merges operations in Malaysia
Agency combines two separate units into Saatchi & Saatchi Arachnid.
Marketer profile: Building brand loyalty family by family
Kimberly-Clark’s Rahul Asthana explains how carefully constructed brand identity has seen it become an integral partner for the Asia-Pacific family.
Zoomin.TV eyes 'huge' Asia opportunity for video content
Dutch content agency says the rise of video plays right into its hands, and Asia’s mobile natives are the perfect target audience.
New Zealand the leading country for female entrepreneurs: MasterCard
Four more Asia-Pacific countries make the top end of the payment brand’s latest study on the conditions needed to promote women business owners.
Brands suspend Vietnam YouTube ads due to government probe
YouTube has responded to a Vietnamese government investigation and news of big-name brands halting advertising activity on the platform.
Fusing science and comms to create new markets at DSM
Angelique Paulussen talks about the joys and challenges of 'issues marketing', and heading comms for an under-the-radar brand aiming for nothing less than changing the world.
Billions wasted on failing brand loyalty programmes
Singaporeans are withdrawing from traditional loyalty programmes, with strong negative consequences for brands, according to an Accenture study.
Consumers remain indifferent to most brands' existence: Havas
Latest study shows that brands must get personal benefits and content right for consumers to care about their products.
Kraft Heinz withdraws Unilever takeover bid
Company says it will not pursue the deal after being firmly rejected.
Postr launches in Singapore and Australia
Adtech startup looking to boost its Asia-Pacific footprint through new hires.
Princess Yachts hires W Asia
Luxury brand appoints W as its first retained agency in Southeast Asia.
Bundesliga beats EPL for online influence in China
German football league is outstripping more popular English Premier League regarding social-media engagement.
A life in advertising: David Holmes publishes autobiography
New book contains illustrations of the creative veteran’s decades-long career, from the UK to Singapore, where he was responsible for some of the country’s earliest iconic branding.
TBWA hires new Digital Arts Network leader in Thailand
Narong Chokpiboonkarn joins the agency as head of its digital arm.