YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
True
thailand
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
indonesia
thailand
yougov
40 Under 40 2025: Nirote Chaweewannakorn, Gushcloud International
40 under 40
40 under 40 2025
gushcloud international
marcomms
nirote chaweewannakorn
thailand
Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.
40 Under 40 2025: Wichitpon Assavachamnan, Kelly and Companion Co.
40 under 40
40 under 40 2025
kelly and companion co ltd
marcomms
thailand
wichitpon assavachamnan
Wichitpon Assavachamnan is revolutionising the pet food industry in Asia-Pacific with his innovative approach and leadership.
40 Under 40 2025: Vibhu Harnvarakiat, Brilliant & Million
40 under 40
40 under 40 2025
brilliant million
marcomms
thailand
vibhu harnvarakiat
A strategist with an outstanding mind for infusing brand work with purpose and authenticity, Harnvarakiat’s work benefits not just clients, but everyone it touches.
How AI and local insights are shaping Thailand’s ecommerce boom
ecommerce
lazada
live commerce
online shopping
shopee
social commerce
south east asia boom markets
thailand
tiktok shop
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
Why Thailand is a shining example of LGBTQIA+ brand leadership
bangkok pride
dei
diversity
inclusion
lgbt
pride
pride month
thailand
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
How a cute fishball turned its frown upside down
bar bq plaza
food
grey
grey thailand
thailand
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
Samsung rescues runaway bills in delightfuly odd campaign
BBDO
BBDO Bangkok
samsung
thailand
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
We Are Social appoints APAC CEO, launches Thailand office
patt nitikarn
suzie shaw
thailand
toby southgate
we are social
EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.
Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu
dentsu creative
gambling
thailand
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
‘The White Lotus effect’ on Thai tourism
four seasons
koh samui
pop culture
thailand
the white lotus
tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
Vivo Thailand captures the bond between teachers and students
grey thailand
teachers day 2025
thailand
vivo
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
creative minds
digitas
Leo Burnett
thailand
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
Women to Watch 2024: Tanya Phathanathong, ADA
advertising
apac
leadership
marcomms
media
thailand
From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
advertising
apac
leadership
marcomms
media
thailand
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
40 Under 40 2024: Titipun Tubthong, Brilliant & Million
40 under 40
advertising
apac
leadership
marcomms
media
thailand
Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.
Creative Minds: The fearless adventures of Chelsea King
creative minds
thailand
Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.
OMG Thailand strengthens leadership bench with key appointments
omg
omnicom media group
thailand
With a 35% increase in its workforce over the past two years, the group has now expanded its leadership team, promoting Jinnarat Sampuntharat to COO and appointing new leaders to key roles.
Did someone order a chicken commercial with extra explosions?
BBDO Bangkok
thailand
For its 40th anniversary, Five Star Chicken and BBDO serve a blockbuster ad experience. Ad Nut is here for the spectacle but wonders if the chicken got lost in the special effects budget.
KFC Thailand’s CMO on local flair, innovation, and his recipe for success
cmo interview
fast food
food
KFC
suhayl limbada
thailand
"Thailand is one big restaurant. We'd be out of our league if we claimed that KFC is competing against Thai street food," says CMO Suhayl Limbada.
Women to Watch 2023: Christina Vacharanetr, Zenith
thailand
women to watch
Vacharanetr’s innovative approach has reshaped the Groupe’s media strategies to meet modern demands, winning big pitches and driving exponential growth.
November 2022 APAC advertiser of the month: Tepthai
advertiser of the month
brandindex
thailand
yougov
Data from YouGov’s BrandIndex shows that awareness of Tepthai’s advertisements in Thailand rose by over nine percentage points in September.
Creative Minds: Thasorn Boonyanate on having parents in adland
BBDO
creative minds
thailand
The chief creative officer of BBDO Thailand talks about his favourite campaign that involved throwing the client brief out to the public.
A moment of indecisiveness could haunt your entire life
thailand
As one man learns in this new campaign by VMLY&R for Thai home improvement retailer Boonthavorn.
Women to Watch 2022: Kanokkorn Seehapan, GreyNJ United
grey
thailand
women to watch
Seehapan’s work has aided GreyNJ's climb in creative rankings in Thailand as well as across Asia, an accomplishment worth celebrating.
A fried chicken ad that spans generations—literally
BBDO
BBDO Bangkok
chicken
thailand
BBDO Bangkok’s irreverent spot for Five Star Chicken is designed to have something for just about everyone.
Creative Minds: Dissara Udomdej wants George R.R. Martin over for dinner
creative minds
thailand
Get to know the chief creative officer and founder of Thailand’s Yell Advertising through 11 questions.
Publicis appoints co-CEOs in Thailand
Publicis
publicis thailand
thailand
The network has replaced long-time leader Songkran "Jod" Sethesompobe with two new leaders under a co-CEO structure.
Never give up fried foods for a man, this oil brand says
thailand
A Thai ad for oil brand Jaikao manages to be accidentally feminist.
Would you hire someone who's admittedly corrupt?
thailand
A campaign from an organisation against corruption in politics asks Thailand the above question by using a fake job candidate who surprises potential employers with shocking admissions.
Secondhand site Swopmart made a torture film
thailand
A campaign by CJ Worx uses bizarre and upsetting scenarios to show how the Thai online marketplace protects both buyers and sellers.
Let's shoot our ad in the metaverse (What could go wrong?)
Leo Burnett
thailand
AD NUT'S PICK OF THE WEEK: An ad shoot taking place in the metaverse falls victim to issues that will be familiar to many brands and agencies, in a TVC for First Choice credit cards by Leo Burnett Thailand.
Deadly moments lead to lifetimes of medical service
thailand
An online film by creative agency Audacity seeks donations to fund equipment for medical students in Thailand.
The chillest, happiest mobile-banking ad you're likely to see
murderous beasts
thailand
Empty your mind of troubles and chillax into the vibes of this music video from Krungsi Bank and Wunderman Thompson Thailand, featuring 40 everyday pleasures—like kitten paws, bubbling soup and coffee.
Industry mourns Thai creative Nantawat 'Golf' Chaipornkaew
thailand
The respected creative, a veteran of Saatchi & Saatchi, BBH, JWT and more, died yesterday at the age of 41.
Provocative virtual museum chronicles a woman's 'first time'
thailand
But the subject of a chilling experience built by Wunderman Thompson Thailand is not what you may think.
Thai retailer offers an easy solution to shopper's guilt
thailand
Feeling guilty that you have too many shoes? Perhaps you'd consider a new set of foot jackets? That's the clever mental trick at the heart of a brilliant new campaign from Central Department Store and agency Wolf BKK.
Agency of the Year 2021 shortlist: Southeast Asia
agency of the year
indonesia
malaysia
philippines
singapore
southeast asia
thailand
See the shortlist for the Southeast Asia region in the 2021 Campaign Asia-Pacific Agency of the Year awards.
Can Grab, Singha's rise inspire more local Thai labels to break out in brand-conscious Thailand?
thailand
The omnipresent agriculture-to-telecom CP remains atop the local brand ranking in Thailand once again, but can more homegrown emerge from the shadow of MNC rivals to shine?
Creative Minds: Asawin Phanichwatana's learning journey in adland
creative minds
creativity
thailand
We get to know the deputy CCO at GreyNJ United through his answers to 11 questions. Learn about his key influences, the Levi's ad that's stuck in his head, why he has no tattoos, and how he never imagined 'Friendshit' would become a global hit.
How to shoot an ad with a crew of 5 instead of 50
thailand
AD NUT's PICK OF THE WEEK: A behind-the-scenes film shows the challenging three-month process behind the creation of a single 30-second TVC under changing pandemic restrictions.
How CP FreshMart won business by losing Google-search ad auctions
thailand
CASE STUDY: With Yell Advertising, the Thai food-delivery service purposely lost search-engine keyword auctions and wrote ad copy that called out the competitor in the above ad spot.
Initiative names new Thailand CEO
initiative
thailand
Mediabrands' Sora Kaitkanarat is promoted to the role.
Thai agency pictures better times ahead
thailand
Creative agency Audacity made a touching video as encouragement for a nation enduring the frustration of ongoing pandemic lockdowns.
Spotify gets personal with Philippines, Thailand and Indonesia
indonesia
philippines
spotify
thailand
A fast-paced Southeast Asia campaign—from Six Toes Singapore, Sweetshop and director Damon Escott—glories in youth subcultures in Jakarta, Bangkok and Manila.
Campaign Creation Stories: An electrifying Thai zombie comedy
thailand
How Siampan Group and agency partner CJ Worx ended up deploying an army of the undead, Frankenstein's monster, and a catchy jingle to make people remember—and search for—car-battery brand Boliden.
Ovaltine: Fuel to feed brain suckers (?)
Leo Burnett
thailand
'Refill your brain', advises a new campaign by Leo Burnett Thailand. Only, it seems that others are also sating their hunger through your skull. Is this an Ovaltine ad, or a poster for a horror flick?
In 20 seconds, these films deliver a movie spoof, an etiquette reminder and a health message
Leo Burnett
thailand
There's a lot jammed into these cinema spots made by Leo Burnett Thailand for the Thai Health Promotion Foundation and the Major Cineplex theatre chain. Maybe too much?
Less weird, more charm: Kasikornbank keeps it simple in a new campaign for its app
thailand
GreyNJ United's latest work for the Thailand bank goes for wide appeal by focusing on the needs of a range of consumers who just want to get their banking tasks completed with the least fuss possible.
BBDO Bangkok creative chair to retire after 22 years
thailand
Highly awarded Suthisak Sucharittanonta—responsible for Thailand's first gold Cannes Lion in film—has been with BBDO Bangkok since 1998.
Don't try to find meaning in this wonderfully wacky water campaign
thailand
A campaign for 8+ water in Thailand is not meant to be understood. (That's a relief.)
First comes love, then comes marriage (or not)
thailand
The irresistible power of white teeth leads (spoiler alert) to a jilting at the altar in this two-part drama from Saatchi & Saatchi Thailand and Singapore for Oral B.
A spoonful of silly slo-mo helps the message go down
brands
Leo Burnett
thailand
Bird's nest inspires a slow-motion moment between a mother and son in an ad for Brand's Suntory by Leo Burnett Thailand.
Thailand juice brand presents itself as insurance you can drink
juice
publicis groupe
thailand
"We know we're good, so we dare to insure," proclaims a new ad for Tipco from Publicis Groupe agency Brilliant & Million.
Gojek marks unified brand launch with first multi-market regional campaign
forsman bodenfors
gojek
thailand
vietnam
New work by Forsman & Bodenfors Singapore envisions a world where everything 'flows' as Gojek's unified brand is introduced in Vietnam and Thailand.
Thai health group holds a mirror up to drinking behaviour
Leo Burnett
thailand
In this film from Leo Burnett Thailand, the man in the mirror is the good guy. It's the guy in front of the mirror who's got some issues.
Kasikornbank puts spotlight on small businesses
thailand
The bank releases a documentary, with GreyNJ United, that focuses on businesses taking—and declining—zero-interest, 10-year COVID-19 recovery loans.
Post-lockdown health measures get the Thai creative treatment
thailand
The Thai Health Promotion Foundation and Leo Burnett prove that serious health advice doesn't have to be dry and dull.
Hey Thailand, pucker up for Maybelline
augmented reality
mccann
mrm
thailand
Campaign by MRM Thailand rewards smiles, winks and kisses with animations.
Dear client: Thank you for cancelling our work
thailand
Wunderman Thompson's Thailand ECD was bummed that a huge campaign for TCP Group got pulled due to the pandemic. Until he looked into what else the client has been up to.
Thailand telco True touts pachyderm protection
thailand
The company underscores its sustainability commitment in a 6.5-minute film by GreyNJ United.
Thailand's love affair with Chanel, and other luxury brands
thailand
The French fashion house is Thailand's fourth most popular brand, according to our consumer data.
Historical waterfront property to open in Bangkok
thailand
Bangkok’s Old Customs House to become a luxury hotel.