YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
True
thailand
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
indonesia
thailand
yougov
40 Under 40 2025: Nirote Chaweewannakorn, Gushcloud International
40 under 40
40 under 40 2025
gushcloud international
marcomms
nirote chaweewannakorn
thailand
Exceptionally skilled at tapping into Thailand's creator culture, Chaweewannakorn is driving up Gushcloud’s balance sheet and workplace satisfaction.
40 Under 40 2025: Wichitpon Assavachamnan, Kelly and Companion Co.
40 under 40
40 under 40 2025
kelly and companion co ltd
marcomms
thailand
wichitpon assavachamnan
Wichitpon Assavachamnan is revolutionising the pet food industry in Asia-Pacific with his innovative approach and leadership.
40 Under 40 2025: Vibhu Harnvarakiat, Brilliant & Million
40 under 40
40 under 40 2025
brilliant million
marcomms
thailand
vibhu harnvarakiat
A strategist with an outstanding mind for infusing brand work with purpose and authenticity, Harnvarakiat’s work benefits not just clients, but everyone it touches.
How AI and local insights are shaping Thailand’s ecommerce boom
ecommerce
lazada
live commerce
online shopping
shopee
social commerce
south east asia boom markets
thailand
tiktok shop
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
Why Thailand is a shining example of LGBTQIA+ brand leadership
bangkok pride
dei
diversity
inclusion
lgbt
pride
pride month
thailand
In a year marked by global uncertainty for LGBTQIA+ rights, Thailand’s vibrant Pride celebrations and evolving brand partnerships offer a blueprint for authentic inclusion in Asia.
How a cute fishball turned its frown upside down
bar bq plaza
food
grey
grey thailand
thailand
For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
Samsung rescues runaway bills in delightfuly odd campaign
BBDO
BBDO Bangkok
samsung
thailand
In a world where money slips away faster than acorns in a storm, Samsung and BBDO Bangkok offer a hilariously smart solution: Don’t lose what AI can save.
We Are Social appoints APAC CEO, launches Thailand office
patt nitikarn
suzie shaw
thailand
toby southgate
we are social
EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.
Tit for tat: Dentsu Thailand fights gambling with gambling
Dentsu
dentsu creative
gambling
thailand
Dentsu Creative and The Stop Gambling Foundation repurpose the style and visuals of gambling ads to push out a stark warning to Thai youth.
‘The White Lotus effect’ on Thai tourism
four seasons
koh samui
pop culture
thailand
the white lotus
tourism
For its third season, HBO’s The White Lotus has shifted location to Koh Samui in Thailand, provoking increased interest in the destination, based on data by Carma.
Vivo Thailand captures the bond between teachers and students
grey thailand
teachers day 2025
thailand
vivo
Partnering with Grey Thailand for Teacher’s Day 2025, the campaign illustrates how technology can preserve both cherished moments and the enduring influence teachers have on their students.
Creative Minds: Nutthida Patthanhatirat thrives on big ideas and even bigger dreams
creative minds
digitas
Leo Burnett
thailand
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
Women to Watch 2024: Tanya Phathanathong, ADA
advertising
apac
leadership
marcomms
media
thailand
From overcoming personal challenges to becoming a beacon of leadership, Phathanathong’s grit and strategic vision have made ADA Thailand a key player in the digital marketing landscape.
Women to Watch 2024: Patra Patrasuwan, Yum Restaurants International
advertising
apac
leadership
marcomms
media
thailand
Patrasuwan’s marketing philosophy of delivering high-quality food at affordable prices and always keeping the customer at the heart of every decision has led KFC to become the number-one brand in Thailand’s QSR industry.
40 Under 40 2024: Titipun Tubthong, Brilliant & Million
40 under 40
advertising
apac
leadership
marcomms
media
thailand
Championing clever uses of AI, Tubthong is transforming businesses through creativity and technology while fostering innovation at every step.
Creative Minds: The fearless adventures of Chelsea King
creative minds
thailand
Midas PR's editorial and copywriting director, who once won a game show and bought a home, shares her wild journey from PR to creative writing, with plenty of tarot cards and motorbike commutes along the way.