EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
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How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
Social isn't one audience: Heavy and light users don’t see the same ads
EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.
AI is stepping into mental health but trust is still the missing ingredient
Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.
Matcha is enjoying a moment in Southeast Asia. It comes with a catch
Here’s the tea: Our matcha obsession is growing fast but most consumers don’t know Japan’s premium supply is under a squeeze. Detailed YouGov analysis here.
Ramadan 2025: How Indonesians plan to spend, save, and give
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
Price-gouging in Aussie supermarkets: Where does consumer loyalty lie?
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
October advertiser of the month: 7-Eleven
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
Unpacking Indonesian shoppers' views on experiential marketing
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
Rising coffee prices force APAC consumers to rethink their rituals
As coffee prices soar, a cultural shift is brewing across Thailand, Singapore, and Australia. New data from YouGov finds how these nations are grappling with rising prices—some are cutting back, others are holding on to their daily fix, while many are opting for cheaper alternatives.
Calls grow in Australia for restrictions on junk-food advertising
As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.