October advertiser of the month: 7-Eleven
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
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Is impulse buy on deathbed in Indonesia?
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
Ramadan 2025: How Indonesians plan to spend, save, and give
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
How Indonesians and Thais plan their next holiday: Budget vs luxury travellers in focus
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
Matcha is enjoying a moment in Southeast Asia. It comes with a catch
Here’s the tea: Our matcha obsession is growing fast but most consumers don’t know Japan’s premium supply is under a squeeze. Detailed YouGov analysis here.
Calls grow in Australia for restrictions on junk-food advertising
As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.
AI is stepping into mental health but trust is still the missing ingredient
Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.
AI is stepping into mental health but trust is still the missing ingredient
Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.