EXCLUSIVE: THR, Indonesia’s statutory Eid bonus, will be used differently by men and women this Ramadan, according to YouGov data shared with Campaign, even as essentials remain a priority for most households.
YouGov unveils 2026 planning insights showing that luxury and budget travellers in Indonesia and Thailand differ sharply in their destination choices, planning habits, booking behaviours and advertising responsiveness, highlighting the need for brands to tailor strategies to each segment.
EXCLUSIVE: Only 26% of Singaporeans are heavy social users and YouGov finds, they’re the quickest to tune out ads. The majority turns to marketplaces and traditional reviews, proving one-size-fits-all social strategies are broken.
Privacy, empathy, and personalisation are holding back AI adoption in mental health tools in Indonesia and Hong Kong, YouGov research finds.
Here’s the tea: Our matcha obsession is growing fast but most consumers don’t know Japan’s premium supply is under a squeeze. Detailed YouGov analysis here.
Despite economic jitters, nearly half of Indonesians plan to give more to charity this Ramadan, with mosques remaining the top destination for Zakat donations, according to YouGov.
As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.
Doraemon boosts 7-Eleven Thailand's ad awareness by double digits in October, outperforming competitors, new data shows.
Half of Indonesians prioritise needs; trend-driven consumers are re-evaluating. A new study from YouGov reveals how brands must adapt to survive.
With over 80% of event enthusiasts in Indonesia demanding authentic connections and social media fueling the desire for shareable moments, the stakes—and opportunities for brands—have never been higher.
As coffee prices soar, a cultural shift is brewing across Thailand, Singapore, and Australia. New data from YouGov finds how these nations are grappling with rising prices—some are cutting back, others are holding on to their daily fix, while many are opting for cheaper alternatives.
As Australian doctors and medical students call for restrictions on all junk food marketing across media platforms and outlets between 5.30am and 11pm, YouGov data sheds light on what Australians truly think of the big, enticing and noisy world of junk-food advertising.