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we are social

Creative Minds: The ECD with 11 cats, two dogs and no shortage of ideas

creative minds we are social By Staff Reporters

A funny Ericsson ad sparked Nutchanun Chiaphanumas’ path into advertising. Today, the We Are Social Thailand creative looks to people, stories and plenty of animals for ideas.

Creative Minds: Daniel Foo is a practiced extrovert with a soft spot for cats, kind of

creative minds daniel foo we are social By Staff Reporters

Inspired by graffiti art and skateboard graphics as a teenager, We Are Social’s ECD has come a long way since his first internship at a now-defunct independent agency, where he first learned what it meant to be a copywriter.

We Are Social appoints APAC CEO, launches Thailand office

patt nitikarn suzie shaw thailand toby southgate we are social By Rahat Kapur

EXCLUSIVE: The social-led agency is expanding its regional presence with the appointment of Suzie Shaw to the APAC role and a renewed Bangkok leadership structure. Campaign has the details.

We Are Social promotes Mobbie Nazir to global chief strategy and growth officer

mobbie nazir we are social By Lucy Shelley

Mobbie Nazir has been at the social agency for 11 years.

Filipinos spend more time than global average on social media

adspend meltwater social media top of the charts we are social By Staff Reporters

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

Former Forsman & Bodenfors CEO Toby Southgate joins We Are Social as global CEO

toby southgate we are social By Lucy Shelley

Toby Southgate had left Forsman & Bodenfors last October as global chief executive.

Carlsberg Group appoints We Are Social as global social media agency

account win we are social By Lucy Shelley

Account was won following a competitive pitch.

We Are Social co-founder steps down after 16 years

we are social By Lucy Shelley

Brett Marchand will be interim group chief executive.

Creative Minds: Boon Tan on how passion transformed a job into a calling

ddb worldwide we are social By Staff Reporters

We Are Social Singapore's senior art director may not get too emotionally attached to his own work, but he's quick to celebrate those who've inspired him to excel.

We Are Social Singapore launches global creative collective

we are social By Rahat Kapur

Powered by .XYZ, the future strategy and innovation arm of We Are Social, Vector aims to leverage a global creative collective to provide brands with innovative solutions that aim to go beyond traditional agency models.

AI agents: The new frontier for brand engagement?

ai ai agents we are social By Manolis Perrakis

We Are Social's Manolis Perrakis explores how AI agents are reshaping communication strategies and customer experiences, offering marketers a potential 'silver bullet' to connect with digital audiences.

Narrative creates Board of Influence to navigate burgeoning creator landscape

creator economy influencer marketing we are social By Brandon Doerrer

EXCLUSIVE: We Are Social’s earned-led subsidiary will appoint new creators annually to serve as a board of directors advising on creator marketing.

Creative Minds: Omar Sotomayor's creative quests, Aurora dreams and not-so-great-hits

creative minds we are social By Staff Reporters

Ice cream peddler by day, pop star by night? We Are Social's regional executive creative director reminisces about unconventional childhood aspirations.

Global social media users surpass 5 billion, SEA most active

social media top of the charts we are social By Staff Reporters

TOP OF THE CHARTS: A new report by We Are Social finds the global total of social media users has increased by 266 million over the past year—with Southeast Asians among the most likely to visit social media in order to learn about brands and see their content.

Why the GPT store is shaking up the app economy and what it means for brands

ai chatgpt we are social By Manolis Perrakis

Launched early last month, the ChatGPT store is slated to grow into a marketplace like no other. From customising your interactions to allowing plugins to optimise your OpenAI experience, the GPT revolution is here and now. We Are Social's Manolis Perrakis explains.