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adspend

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend ai connected tv nielsen report retail media networks By Matthew Keegan

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Global adspend on news brands forecast to decline by a third
adspend media news ugc By Joseph Arthur

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Global adspend growth forecasts cut by nearly $20 billion due to market volatility
adspend warc By Reem Makari

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Filipinos spend more time than global average on social media
adspend meltwater top of the charts we are social By Staff Reporters

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

Budgets 2025: Retail media and CTV will dominate adspend
2025 budget adspend connected tv groupm media spend retail media By Matthew Keegan

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

Global ad spend set to reach US$1.08 trillion in 2025
adspend research warc By Staff Reporters

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

X escalates fight against advertisers
adspend elon musk garm wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

China set to dominate global DOOH in 2025: GroupM year-end forecast
adspend apac forecast global groupm By Cecilia Garzella

Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.

Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
adspend fraud By Joseph Arthur

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.

CTV outpaces AI on marketers’ list of consumer trends to watch
adspend consumer trends ctv genai By Joseph Arthur

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.

Meta enjoys record adspend while TikTok faces 39% engagement decline
adspend meta tiktok x By Joseph Arthur

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
adspend budget forecast By Beau Jackson

As a proportion of GDP, Japan's adspend leads the world.

WARC upgrades TikTok adspend forecast by $2 billion
adspend tiktok warc By Coral Cripps

Video platform to defy recession with all brand categories set to increase investment this year.

Just 4.7% of adspend put behind ads with women in professional settings
adspend gender women By Sarah Dennis

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?
adspend media tiktok By Shawn Lim

TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?

Will the fortunes of adland decouple from economic downturn?
adspend recession By Arvind Hickman

Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.

Warc: adspend to slow significantly in 2023
adspend recession By Shauna Lewis

Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.

UK adspend rises by nearly 30% in Q1 2022
adspend By Shauna Lewis

Inflationary pressures are expected to affect growth in 2023.

China, India to lead global marketing-spend growth through 2025
adspend forecast forrester top of the charts By Staff Reporters

Global marketing spend will increase by 7% annually to $4.7 trillion in 2025, with China, India and South Korea among the markets exceeding the global average, according to a new forecast from Forrester.

Hong Kong adspend dove with skyrocketing Omicron cases
adspend hong kong By Staff Reporters

Widespread declines hit all media in February 2022, with major advertisers such as HSBC leading the cuts, according to a report from Admango.

25% of adspend may have shifted from iOS to Android, reveals Appsflyer report
adspend android appsflyer By Staff Reporters

Its Performance Index 14 shows the effects Apple's ATT has had on advertiser sentiment, even as Meta has overcome some challenges it faced with these shifts to reclaim top place in the ranking.

FMCG contributes to more than half of November’s adspend
adspend fmcg new business By Jamie Rossouw

FMCG, tech and government sectors saw significant year-on-year growth.

The men in Mirror reel in brand deals
adspend By Matthew Miller

While reporting 29% adspend growth in Hong Kong for the full year 2021, media reporting company Admango has also documented the stunning number of brands using local boyband Mirror to push their products.

Global advertising records 'highest growth rate ever' in 2021: Magna
adspend advertising forecast spending By Staff Reporters

A year of crackdowns and mixed economic fortunes in APAC makes the region the lowest performer globally in 2021, as powerhouse China's growth rate falters.

2021 adspend growth to hit four-decade high: Warc forecast
adspend top of the charts warc By Staff Reporters

Global advertising market to see record growth of 23.8% to $771 billion this year and hit $1 trillion in 2025.

Why tech-platform dominance will push APAC towards regional digital-investment models
adspend advertising marketing programmatic spending By Jasmine Ong

The direction of travel in digital media raises questions about the future viability of local network agencies. The client operations director at Kepler makes the case for regional control of digital spending.

Travel adspend recovery stalled until 2023 despite 36% boost next year
adspend travel By Nicola Merrifield

Domestic holidays are expected to remain popular, while business travel has been slower to bounce back, the report by Zenith says.

Advertisers expect to spend more on DOOH, podcasts, product placement: Kantar
adspend data kantar research streaming top of the charts video By Staff Reporters

TOP OF THE CHARTS: Those categories, as well as TV streaming, are set to see the biggest increases in spend in 2022, according to a new report from Kantar.

A cinematic comeback
adspend advertising cinema By Alison Weissbrot

Q4 GLOBAL FORECAST: Cinema was one of the hardest-hit media channels during the height of the pandemic. Is it poised for a return to glory, or will the changes wrought by Covid be permanent?

Procter & Gamble increases marketing spend by 30%
adspend fmcg pg By Sabrina Sanchez

The consumer product goods company, which spent an additional $130 million on marketing in the quarter, expects spend to continue to increase as it returns to pre-pandemic levels.

Bloomberg on track to break its advertising record
adspend advertising media By Arvind Hickman

Global advertising and events revenue grew by 73%.

P&G defies pandemic with 12% jump in annual adspend
adspend earnings pg results By Gideon Spanier

Adspend leap over the past two years marks a strategic shift after four years of previous cuts.

HK adspend up 35%; boybands a factor?
adspend By Staff Reporters

A new report from ad monitoring service AdmanGo notes significant increases in spending across most sectors—and adds that both consumers and advertisers have gone crazy for local boybands Mirror and Error.

The bull case for advertising is back on
adspend advertising spending By Gideon Spanier

Advertising forecasters have upgraded their growth predictions for this year.

Key learnings for creatives to devise fresh ideas in a pandemic
adspend creative marketing By Rahul Sachitanand

Locked out of their offices and dealing with slashed budgets, here's how creatives from Ogilvy and Isobar have kept the creative juices flowing.

Hong Kong adspend bounces back 27% in January and February
adspend hong kong top of the charts By Staff Reporters

TOP OF THE CHARTS: Overall YOY adspend grew 12% in January and 48% in February, according to the latest report from Admango.

Admango sees early signs of adspend recovery in Hong Kong
adspend financial services hong kong By Rahul Sachitanand

The monitoring company saw a 1.4% increase in adspend in Q4 of 2020, driven by financial-services and consumer-care brands, even though overall investments fell 18% year-on-year.

Netflix slashes annual global adspend by 23% despite record year
adspend netflix By Gideon Spanier

Revenue soared by 24% in 2020 as platform cut ad expense.

Dentsu forecasts revival in adspend in 2021, digital to account for 50% for first time
adspend By Rahul Sachitanand

India, the UK and and France expected to see fastest growth, and the OOH market will revive.

Advertisers pause media spend in wake of Capitol Hill riots
adspend advertising marketing us By Alison Weissbrot

Brand safety concerns abound as the US reels from Wednesday’s chaos.

Digital gains will not offset ad downturn in 2020: Magna
adspend advertising ipg spend By Rahul Sachitanand

Digital advertising is expected to grow by 8% to $336 billion in 2020, but this is not enough to counter an 18% decline in linear advertising, according to IPG's research arm.

Covid erased $63 billion in global adspend, and 2021 will only give back 59% of that
adspend forecast warc By Matthew Miller

The latest forecast from Warc calls for a 10.2% drop in global adspend in 2020, and the organisation says it will take until 2022 to recover to 2019's level of spend.

Coca-Cola’s marketing spend in Q3 remained 30% down year on year
adspend cocacola By Simon Gwynn

Soft drinks giant has announced plans to retire a large number of brands.

Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
adspend Lifebuoy unilever By Simon Gwynn

FMCG giant makes emphatic case for contribution of marketing as it reports strong results.

Uptick in marketer confidence as fewer brands postpone spend: WFA data
adspend research wfa By Omar Oakes

Less than half of multinational companies are now deferring campaigns, compared to more than 90% in June.

Is Byron Sharp right to say the best response to Covid-19 was to stop advertising?
adspend By Kate Magee

Sharp made the comments in an interview with Campaign.

Auto industry faces 21% decline in global adspend in 2020 due to pandemic
adspend By Elaine Underwood

Zenith predicts a rebound in automotive ad spending in 2021 and 2022, growing 10.5% and 11.4%, respectively.

Warc sees ecommerce adspend softening pandemic cuts
adspend ecommerce online top of the charts warc By Rahul Sachitanand

TOP OF THE CHARTS: Brands will spend $59 billion on ecommerce advertising this year, over 18% higher than in 2019.

P&G hikes adspend 8%: first increase for four years
adspend By Gideon Spanier

The $575 million extra, to $7.33 billion, is the first annual boost since 2016.

Brand investment in esports heads toward $1 billion, with Asia leading consumption
adspend asia esports gaming sponsorship streaming top of the charts twitch warc By Staff Reporters

Asia leads the world in consumption of both esports content and overall gaming content, including livestreaming, according to a new forecast from Warc.