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adspend

Business as usual is a dangerous fantasy for advertisers to believe in
adspend the effectiveness partnership By Warwick Cairns

One minute we’re cheering trillion-dollar ad spend forecasts; the next, oil tankers are stalled in the Strait of Hormuz, and budgets are on the chopping block. Stability is an illusion, and adland needs to get better at handling it.

Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend ai connected tv nielsen report retail media networks By Matthew Keegan

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Global adspend on news brands forecast to decline by a third
adspend media news ugc By Joseph Arthur

Creator journalists and UGC are starting to draw more attention from advertisers wary of potentially distressing content on news brands.

Global adspend growth forecasts cut by nearly $20 billion due to market volatility
adspend warc By Reem Makari

Despite economic uncertainty and regulatory pressure worldwide, a WARC report says certain digital channels like social media and retail are expected to continue seeing growth this year.

Filipinos spend more time than global average on social media
adspend meltwater top of the charts we are social By Staff Reporters

TOP OF THE CHARTS: Global social-media users have reached 5.24 billion, with Southeast Asia representing 10.2% of the total share, according to We Are Social's annual study.

Budgets 2025: Retail media and CTV will dominate adspend
2025 budget adspend connected tv groupm media spend retail media By Matthew Keegan

The industry is poised for significant growth in 2025, fuelled by robust digital revenues and shifting consumer behaviours that could see budgets moving to social platforms and retail networks over traditional channels. Media experts weigh in.

Global ad spend set to reach US$1.08 trillion in 2025
adspend research warc By Staff Reporters

Warc's annual media report predicts a landscape defined by unprecedented advertising growth and algorithmic innovation.

X escalates fight against advertisers
adspend elon musk garm wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

China set to dominate global DOOH in 2025: GroupM year-end forecast
adspend apac forecast global groupm By Cecilia Garzella

Digital set to capture nearly 73% of global spend in 2025, as advertising industry forecast to break $1 trillion barrier next year—driven by major sporting events and elections.

Anti-fraud programmes ‘saved US advertisers $10.8 billion in 2023’
adspend fraud By Joseph Arthur

Resulting in a 92% reduction in potential adspend losses, US advertisers were saved billions of ad dollars courtesy of industry-wide action tackling bad actors and fraudsters.

CTV outpaces AI on marketers’ list of consumer trends to watch
adspend consumer trends ctv genai By Joseph Arthur

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.

Meta enjoys record adspend while TikTok faces 39% engagement decline
adspend meta tiktok x By Joseph Arthur

Both Instagram and Facebook are generating more organic engagement for brands, while TikTok sees impressions decline and X’s ad prices drop.

Global adspend to grow by 4.6% to $753 billion in 2024: Dentsu
adspend budget forecast By Beau Jackson

As a proportion of GDP, Japan's adspend leads the world.

WARC upgrades TikTok adspend forecast by $2 billion
adspend tiktok warc By Coral Cripps

Video platform to defy recession with all brand categories set to increase investment this year.

Just 4.7% of adspend put behind ads with women in professional settings
adspend gender women By Sarah Dennis

New research covering 2022’s ads showed a decrease in depictions of professional women, a drop in adspend for ads featuring darker-skinned women compared to 2021, and the continued invisibility of women over 60.

Lower CPMs drive advertisers to TikTok, but is it ready to challenge Google and Meta?
adspend media tiktok By Shawn Lim

TikTok has lowered its advertising rates to attract more ad spend and gain a larger share of the digital ads market as online spending slows down. Will that help it overtake Google and Meta as the platform of choice for advertisers?

Will the fortunes of adland decouple from economic downturn?
adspend recession By Arvind Hickman

Advertising leaders from the UK wade into debate about adspend and recessionary headwinds.

Warc: adspend to slow significantly in 2023
adspend recession By Shauna Lewis

Economic uncertainty and block on third-party cookies will lead to a slowdown, according to Warc, as it downgrades previous expectations.