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Teads and Samsung Ads strike multi-market CTV ad partnership in Asia
ad solutions ctv By Staff Reporters

Samsung Ads taps Teads to be the exclusive local reseller of its CTV native ad formats in Vietnam, Philippines, Thailand, Malaysia, Hong Kong and Taiwan.

Is CTV the new primetime for advertisers during Ramadan?
connected tv ctv ramadan By Edo Fernando

While traditional TV holds sentimental value, CTV offers advertisers precision, measurability, and creativity, says Xapads’ Edo Fernando.

Why CTV and retail media could transform digital advertising in Hong Kong through 2025
connected tv ctv retail media the trade desk By Chris Ngan

Connected TV will be crucial for boosting customer conversions and brand impact in 2025, while Hong Kong will also see a rise in search spending on e-commerce, driven by growing confidence in retail media, predicts the Trade Desk's Chris Ngan.

The 12-minute window to CTV’s goldmine
advertising ctv tv By Ramakrishnan Raja

The fight for CTV inventory is fierce, but the most valuable ad space isn't where you think it is. Ramakrishnan Raja says that CMOs must master how to leverage the 12-minute discovery window for maximum impact.

The Trade Desk ‘preparing to launch its own smart TV OS’
ctv the trade desk By Joseph Arthur

If the speculation is true, the DSP would be competing with TV giants Roku, Google, Apple and Amazon while opening up more CTV ad opportunities.

CTV outpaces AI on marketers’ list of consumer trends to watch
adspend consumer trends ctv genai By Joseph Arthur

With time consumers spent streaming increasing 40% in June, the CTV market is set to boom in H2 2024 as marketers invest heavily in performance-driven paid media channels.

India’s digital shift: Open internet emerges as adland’s new frontier
ctv ott the trade desk

The Trade Desk’s general manager, Tejinder Gill tells Campaign that as the open internet reshapes digital advertising, it’s only a matter of time before ad budgets align with this shift.

Navigating the rise of SSPs in CTV: A media buyer's guide
adtech connected tv ctv ott By Shawn Lim

Supply-side platforms are bundling CTV inventory into curated deals, often mixing in less desirable content or resold inventory. Campaign examines why this practice raises concerns about quality and value, and how buyers can stay ahead.

Outbrain snaps up competitor Teads for $1 billion
ctv merger taboola By Ben Bold

The agreement follows speculation about deal.

The evolving OTT landscape in APAC
ctv ipg mediabrands ott UM By Sharon Soh

With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.

Netflix revenue grew 17% as hit series Baby Reindeer and Bridgerton attract audiences
ctv netflix By Reem Makari

With increased new member sign-ups in Q2 2024, the streaming service looks at scaling its ad business and building its own adtech platform.

Netflix reports strong Q1 growth but is it painting over CTV’s cracks?
ctv netflix ott By Joseph Arthur

Although Netflix has added almost 10 million new paid subscribers in early 2024, some experts believe advertising is quickly becoming the streaming giant’s long-term profitability plan, presenting a compelling opportunity for brands.

StarHub to offer CTV ads via TV menu activation
adtech connected tv ctv ott starhub By Staff Reporters

As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
ctv google nielsen ott youtube By Shawn Lim

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.

Netflix posts US$1.9 billion operating income for Q3 2023, up 25% from this time last year
ctv netflix ott streaming By Shawn Lim

Right on par with Wall Street estimates, the streaming giant also garnered nearly 9 million new paid subscribers. However the generation of ad revenues continues to be a challenge.

PubMatic's Activate rolls out in APAC, adtech battle heats up
adtech ctv dsp programmatic pubmatic By Shawn Lim

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?

Netflix ad chief Jeremi Gorman to exit, replaced by Amy Reinhard
ctv netflix ott By Jessica Heygate

Gorman set to depart around one year after she joined the streaming service to establish its first advertising product.

Media buyers look forward to Amazon's ad tier as Disney+ draws mixed response
amazon ctv disney ott By Shauna Lewis

Amazon will introduce ads to its standard offering, which appears to promise larger audiences than Netflix and Disney+ alternatives.

DoubleVerify’s global CCO: “If you run your business by looking at the stock price, you’re going to make some not very good decisions.”
ctv doubleverify google pg youtube By Rahat Kapur

DoubleVerify has been verifying data for hundreds of leading global brands for well over a decade. As an era of misinformation further beckons, their global CCO speaks exclusively to Campaign on what they're doing to overcome critical challenges.

YouTube to use own co-viewing data for CTV advertising sparking transparency concerns
connected tv ctv measurement youtube By Staff Reporters

The change will take effect from January 2024 and will impact YouTube Select video inventory on CTV.