UM secured global accounts and strong results in Southeast Asia. But with key leadership exits and mounting competitive pressure, can it consolidate its strengths in a shifting industry landscape?
True
UM
Agency Report Card 2024: UM
advertising agencies
agency report card
agency report cards
apac
arc2024
evaluation
research
UM
Zachary Lim to helm IPG Mediabrands Singapore after Wavemaker stint
initiative
ipg mediabrands singapore
UM
wavemaker
zachary lim
Lim left Wavemaker as MD of Singapore last month.
It's time to take a stand against bland marketing
consumer behaviour
marketing
marketing model
UM
AI can crunch data, but can it truly create magic? Anathea Ruys, CEO of UM Australia, urges brands to use it wisely—or risk fading into the noise.
UM launches Full Colour Media with a focus on brand-building and growth
agency
full color media
ipg mediabrands
UM
Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.
Publicis and OMD shine at SEA's Agency of the Year
aoy 2024
bbh
Leo Burnett
McCann Worldgroup
OMD
omnicom
publicis groupe
UM
Leo Burnett and BBH Singapore stole the spotlight, as OMD took home media glory.
APAC media spotlight: UM retains Australian Government brief for the second time
UM
But overall media new-business activity drops by a third.
The Gen AI search surge: What marketers need to know
ai
apac
generative ai
search
UM
As generative AI-powered search gains momentum, Sharon Soh of UM APAC delves into how marketers can stay ahead by seizing opportunities while mitigating risks.
How to harness AI's power without losing the human touch
ai
algorithms
creativity
UM
As AI continues to transform marketing, UM APAC's CPO Ben Tuff uncovers how to tap its power without losing the nuances of the creativity, edge, and authenticity that drive standout brands.
UM extends media agency remit with the Australian Government
australia
government
media
UM
UM has been the Australian Government's media agency of record since 2018 and will now keep the account for a further four years.
The evolving OTT landscape in APAC
ctv
ipg mediabrands
ott
UM
With a surge in digital consumption, APAC is now very much at the forefront of the OTT revolution—driven by local content and technological advancements. UM's Sharon Soh unpacks the thriving OTT landscape in the region.
UM appoints first chief performance officer
performance
UM
New role has been created to help clients with digital transformation.
AI search platform Perplexity names UM media AOR
ai
artificial intelligence
perplexity
UM
EXCLUSIVE: The IPG media agency will handle media buying for the burgeoning AI company while supporting the development of its ads business.
Why brands should tap social communities for conversion
kpop
social media
UM
UM Philippines' Jesca Bantayan explains how brands can use the power of fandoms as an engagement tool to connect with their consumers.
When creator content goes mainstream
content creation
creator economy
oped
UM
There's no denying that creators have completely changed the entertainment landscape, and now AI is only going to empower them further, suggests UM's William Wun.
Agency Report Card 2023: UM
advertising agencies
agency report card
agency report cards
apac
evaluation
research
UM
A stable year of growth with a bright spot in DEI and innovation, UM’s performance for 2023 was immensely laudable, but just shy of remarkable.
UM cuts jobs in Australia, veteran Andrew Murray steps down
restructuring
UM
UM secures Chery's media mandate in Australia amid restructuring in its Sydney and Melbourne offices, including the departure of its national head of trading.
UM names Ben Crawford as CEO for Greater China
ceo appointment
UM
Crawford moves from Singapore's regional chief client officer role to helm the newly created position out of Shanghai.
