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Levi’s appoints Samuel Minns as APAC marketing head
cmo moves levis samuel minns timberland By Nikita Mishra

EXCLUSIVE: After a successful run at Timberland, Campaign’s 2025 Powerlister Samuel Minns has been appointed Levi’s most senior marketing leader in the region.

Levi’s picks UM as global media agency
levis media aor UM By Jessica Heygate

SCOOP: Jeans brand spent $142 million in global media spend last year.

Levi's sound system experience pays homage to 150 years of 501s
levis By Imogen Watson

The experience brings to life the jeans brand's association with soundsystem music culture, by connecting its 501s line with bass culture in the UK.

October 2022 APAC advertiser of the month: Downy
advertiser of the month brandindex levis yougov By Samuel Tan

Data from YouGov BrandIndex shows that awareness of Downy's advertisements in Indonesia rose by more than 10 percentage points.

Levi's tries OMD China on for size to handle its media
levis OMD By Robert Sawatzky

The account was previously held by Dentsu X.

Levi’s ‘buy better’ global campaign enlists Marcus Rashford
akqa global campaign levis By Emmie Harrison-West

Six activists talk up jeans brand’s sustainability credentials.

Photos: Levi’s celebrates 501 Day with region-wide activations
activations levis By Megan Gell

The birth of the blue jean was celebrated across Asia with tailor-shop experiences and live performances.

Amazon remains Asia's top online retailer but competition is hot
amazon hm lazada levis online retail taobao Uniqlo zara By Faaez Samadi

Large brands maintain their dominance across all our retail subcategories, but fashion continues to be a battleground, with the likes of Penshoppe and Muji making waves.

Fast fashion brands wearing it well with consumers
china fashion fast fashion hm levis luxury Uniqlo zara By Olivia Parker

Relevant, reactive, iconic: big high street fashion names have found ways to integrate themselves into consumers' hearts and wardrobes, even as tastes shift towards more premium brands.

China lacks jeans 'culture'? Levi's declares otherwise
china levis By Jenny Chan 陳詠欣

SHANGHAI - In the first piece of work for China since Levi’s shifted its account from Wieden+Kennedy to FCB globally this February, the brand attempts to persuade Chinese people to adopt the jeans brand as the de rigueur outfit for daily life.

Tribal DDB uses ballet to showcase Levis Stretch to Fit in Korea
campaign digital korea levis By Staff Reporters

SEOUL - Tribal DDB has developed a campaign featuring the Korean National Ballet for Levi's to promote its new line of jeans 'Stretch to Fit' in Korea.

Levi's appoints Wunderman as first global digital agency
digital levis By Sara Kimberley

GLOBAL - Levi's has appointed Wunderman as its first global digital agency, with responsibility for creative, social media, data strategy and analytics.

W+K Shanghai announces new ECD duo
levis nike By Benjamin Li

SHANGHAI - Michael Simons, former regional executive creative director at FCB in Sydney has joined Wieden + Kennedy Shanghai, in conjunction with the promotion of Achilles Li from creative director. Both will work as joint executive creative directors for the agency.

Digitas Hong Kong imports French digital creative talent from Paris as ECD
digitas hong kong levis nike publicis groupe By Benjamin Li

HONG KONG - Digitas has imported Paris-educated Guillaume Merlen for its newly-created role of executive creative director for Hong Kong.

Levi's takes over Malaysian building
levis malaysia OMD omg ooh By Staff Reporters

KUALA LUMPUR - As part of Levi's global 'Go forth' campaign, OMD Malaysia has covered the side of a building in Petaling Jaya with the nation's largest glass wall banner.

Former OMD Shanghai head of digital joins Maxus
china hong kong levis OMD pepsi By Benjamin Li

HONG KONG - Former head of digital at OMD Shanghai Martin Shaw will join Maxus Hong Kong in mid-August. He'll take on the newly-created role of head of digital for North Asia.

Levi’s Soundwash campaign wins Grand HK Effie
bbh DDB effie hong kong levis mcdonalds OMD By Benjamin Li

HONG KONG - Levi’s ‘Soundwash – remixing brand engagement for higher payback’ campaign was top of the pops at the eighth Hong Kong Effie Awards, hosted by the HK4As at the JW Marriott Hotel last night. The campaign scooped the Grand Effie and three gold awards.

CASE STUDY: Levi's reaches out to party animals in China
case study levis By Staff Reporters

TBWA Tequila Hong Kong has helped Levi’s new After Dark collection enjoy a 33 per cent increase in sales in Greater China. Its campaign successfully grabbed the attention of 'night party animals' looking for 'party-appropriate' looks in dark colours and slim cuts.

TBWA launches online video campaign for Levi's Roadwear
levis tbwa By Staff Reporters

HONG KONG - Levi's has released an online video campaign and engagement drive to promote its new Roadwear collection in China and Hong Kong.

RAPP Indonesia wins Levi’s marketing services account
levis By Angelia Seetoh

JAKARTA - RAPP Indonesia has been appointed to handle Levi’s marketing services in Indonesia, following a pitch.