An activation in Seoul sees Korean fans ordering, paying for, and pulling their own pints without bar owners or security present. Just to be able to watch live football.
True
activations
Lego hosts array of activations to celebrate '90 years of play'
activations
lego
Danish toy manufacturer topping celebrations with gargantuan brick birthday cake.
Matthew McConaughey designs cabin in Aussie wilderness for Wild Turkey
activations
australia
experiential marketing
PHOTOS: A cabin more ruggedly handsome than the man himself. Alright, alright, alright.
Photos: Zalora launches ‘interactive playground’ for brands
activations
adidas
calvin klein
fashion
zalora
A merging of online and offline in a wild neon-lit activation.
Dishwashing brand transforms Sydney pool into giant kitchen sink
activations
australia
havas
The activation for dishwashing brand Finish was part of an integrated campaign about water scarcity, involving DEC PR and Havas.
Photos: Levi’s celebrates 501 Day with region-wide activations
activations
levis
The birth of the blue jean was celebrated across Asia with tailor-shop experiences and live performances.