Campaign Asia

The Big Group takes on industry shifts

The Big Group founder Bruce Keebaugh talks about starting out, collaborations and the recent Melbourne Cup.

Innovation centres take root in Asia

Labs, hubs, workshops: brands across the region are investing in experimental new spaces to foster outside-the-box thinking and non-traditional partnerships.

Amway China delegates ready for Queenstown

New Zealand’s outdoor playground to welcome 6,000 delegates from April to May.

All-terrain launch for Lincoln Navigator in Beijing

To create an impression, the brand allowed audiences to get physically involved.

How agencies and brands are working together

As brands and audiences adjust their expectations, how does this affect the agencies of tomorrow?

World PCO Alliance partners with Enritsch

Photo and video management platform for planners to benefit thousands of events.

IMEX 2019: Three reasons this year’s show is a must-attend

The meetings and events industry's biggest show, taking place May 21-23 in Frankfurt, will focus on transformation and collaboration, diversity and inclusion, and sustainability. Plus, robots.

Industry rallies behind Sri Lanka

Impact on visitor numbers expected to be short-term.

Sustainable events: Reducing emissions in the long run

Events can use huge amounts of energy and leave a considerable carbon footprint. So what is the industry doing to offset that?

Asia storms 2018 ICCA rankings

Bangkok, Taipei, Tokyo and Hong Kong climb the city rankings.

Photos: Penang’s largest convention attracts 13,000 delegates

A lesson in small cities successfully hosting large-scale events.

Sri Lanka rebuilds after terror attack

Sri Lanka Convention Bureau chairman Kumar De Silva opens up about the current state of the industry and its plans for the future.

Cvent unveils top 50 meeting hotels in APAC

New openings, major renovations and key destinations dominate rankings.

Busan to add three entertainment venues by 2022

South Korean port city adds to inventory for groups big and small.

Adding value as a media agency: trends, tools and talent

We explore some of the major preoccupations of today's media-agency world, from consultancy expansion to building the right talent pipeline.

The science of content

Putting in place great content is one thing, but how do you know if it’s worked?

Hong Kong's Central district opens up for groups

The historical district is buzzing with culture, and groups can now join in the fun.

Seoul secures 40 international conference wins

Increased profile and coordinated efforts credited with attracting big numbers.

In pictures: Volkswagen Arteon launch in Singapore

Edible art and keepsake paintings generate social media buzz.

How that really works... VR

When the content is good it can take engagement to new heights, while poorly executed experiences have left guests feeling nauseous.

ICC Kyoto doubles event space

This means that the venue will now be able to host up to 4,000 people – a huge boost to the city’s capacity for large-scale events.

World Trade Center Metro Manila is certified by UFI

WTCMM is the first and only exhibition venue in the Philippines that is recognised by UFI.

Case study: Xerocon Brisbane

INVNT partners with Xero to deliver the ‘Coachella for accountants’.

Venues step up as event formats evolve

As traditional stakeholder roles blur and event formats evolve, we look at the creative ways major venues are responding.

HKCEC works towards becoming 'smart' venue

Hong Kong Convention & Exhibition Centre's introduces new WiFi system and application of IoT (Internet of Things) technology.

How it really works... AI-powered matchmaking

"With machine learning, the more you swipe, the more it learns—and the better the recommendations become."

Case study: Alibaba at CES 2018

Alibaba's next-gen booth stood out from the crowd at one of the biggest gadget shows of the year.

Is the Hong Kong-Zhuhai-Macau bridge good for groups?

DOC DMC makes the trip to find out.

GDPR: how has it changed data protection in Asia?

Eight months on, we look at how the EU’s data protection regulation has impacted APAC advertisers and consumers.

What it’s like to work on… Hong Kong Fashion Week

An evolving format, parallel events and digital engagement keep it fresh.

Adelaide campaign to lure Asian incentive groups pays off

The South Australian capital welcomes largest single group of Chinese visitors.

On your marks, get set, engage

Event tech tools are proliferating in number and applications, but are they helping or hindering audience engagement?

Creative Technology opens Tokyo office

Tech production partner furthers regional expansion.

Changes abound for Adelaide Convention Centre

New leadership, new facilities and major city-wide investment is transforming the city’s offering.

Kairos acquires facial recognition startup, expands into Singapore

“Asia is home to over half the world’s 'digital population'. So, it's a massive opportunity for us."

Heritage venues in the spotlight

The demand for unique venues has key regional cities opening everything from old textile factories to sacred shrines for events.

"We’re exploring different aspects of legacy": IMEX CEO

What Asia Pacific planners can expect from IMEX America this year.

Why Taipei is a compact destination for delegates

Michelin-awarded street food, top walking and cycling experiences, and mountains blessed with hot springs.

What it's like to work on... TEDxSydney

Speakers, performers, virtual reality, dance classes, edible bugs and a giant flamingo – it’s TEDx time.

Takeaways from SITE, FICP and IRF's new study on incentive travel

Global industry index reveals key insights and trends.

"We focus more and more on digital amplification": Intel China

Paul Lu, Intel China’s brand campaign, creative and event director, on translating “Intel inside, amazing outside” for events, the importance of digital amplification, and managing cost pressures.

The Banyan Tree Kuala Lumpur to open in July

The luxury hotel group makes its Malaysia debut with towering urban resort.

Shenzhen World to put user experience at its core

Gu Xuebin, founder and CEO of WeMeet, and advisor to Shenzhen World Exhibition & Convention Center, says big tech is finally paying attention to events.

"You need psychologists to design the questionnaires": Oscar Cerezales

The COO of MCI Group on why agencies must rethink the rules of adult learning.

INVNT is rapidly expanding in APAC

The 'live brand storytelling' agency is making waves within 18 months of its APAC launch.

Allianz Life Indonesia heads to Seoul

Local experiences top the agenda for 2,000 participants.

Top 5 things to do at ICONSIAM

Bangkok’s major new riverside complex offers plenty for visiting groups.

Michelin dining a blessing for groups in Luang Prabang

Laos’ northern city boosts its appeal for groups.

Beijing goes local for groups

The megacity now caters for smaller, tailored experiences with a focus on boutique and home-grown gems.

Carlson Wagonlit Travel on responsible business practices

The company's responsible business ambassador for Asia Pacific discusses the importance of executive support, country ownership and long-term partnerships.

What it's like to work on... Auto China 2018

“One of the most ambitious things we have done at Auto China in Beijing was to create a Sky Lift that flew our guests eight metres up through the roof…”

How it really works... facial recognition

The chief design officer at Kairos takes us through the intricacies of facial recognition at events.

IMEX 2018 brings together business event professionals

The largest-ever edition sees increased tech presence, legacy focus and plenty of professional development.

Kyoto opens 41 unique venues for events

The ‘Kyoto Unique Venues Guide 2018’ adds 12 new locations, including third Unesco World Heritage Sites.

Creative Technology acquires Avollusion in Hong Kong

The asset deal strengthens CT Hong Kong’s position by adding audio, display, lighting, projection, media management, technical design and production capabilities to its offering.

How it really works... live streaming

How to successfully live stream your event and make sure the right audience is watching your content.

Industry forms coalition to stop sexual harassment

MPI, SITE, PCMA, IMEX and more to stand #StrongerTogether.

Event tech on show at IMEX 2018

The show recorded its largest-ever number of event tech exhibitors this year.

SITE to launch new industry certification at IMEX Frankfurt

Incentive professionals will be able to take the two-hour exam on-site.

Bulgari Hotel Shanghai to debut in mid-June

The property will feature contemporary Italian design with a Bund backdrop offering heritage venues, a rooftop lounge, and a garden pavilion for events.

Case study: Tencent's immersive gaming experience

Tencent hosts a gaming experience for 3,000 fans in Shanghai while millions join online.

Virtual attendance encouraged at upcoming WEC18

This year's edition of the World Education Congress is themed ‘Stop planning meetings, start designing experiences’.

Live-streaming comes of age

Improved connectivity is taking live-streaming beyond the ballroom, transforming events with its incredible ability to achieve reach and scale.

Takeaways from IACC's Meeting Room of the Future report

Venue operators and key suppliers share perceptions of the future of the global meetings industry.

The age of 'experience' demands greater collaboration

Former Imagination Hong Kong MD is taking experiential know-how to new sectors.

Event evolution: Chinese brands turn up the heat

Savvy local players now dominate China’s agency landscape.

Mercedes-Benz S-Class launch in Hong Kong

Luxury launch event threatened by largest typhoons of the century.

The big squeeze: Events in the age of procurement

How can event professionals best navigate the new purchasing environment?

Agencies: then and now

A changing marketplace is throwing up new stars and business models

The show must go on: Event planning in Korea amid rising political tensions

MCI Korea overcomes last-minute cancellations due to political tension during FIP World Congress in Seoul.

Australia leads APAC rankings: Global Destination Sustainability Index

A handy guide for the events industry in a 'new era of sustainability'.

Rugby World Cup 2019: Japan venues gear up for corporate hospitality

Private suites sold out, new categories added.

MWC Shanghai gears up for most sustainable edition yet

Sustainable suppliers, incentivising green booths and donating unwanted electronics are just a few reasons MWC Shanghai is recognised as the largest carbon-neutral event in Asia.