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zalora

Hari Raya 2025: The APAC campaigns you need to see
hari raya julies KFC pocari sweat ramadan tropicana zalora By Staff Reporters

More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.

Zalora's SEA CMO Achint Setia steps down
achint setia cmo exit zalora By Nikita Mishra

A Myntra, Mckinsey and Microsoft alum, Setia announced his exit via a LinkedIn post.

The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
achint setia ecommerce fashion the cmos mo thecmosmo zalora By Nikita Mishra

Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.

The top 10 most visited Southeast Asia ecommerce sites
alibaba ecommerce lazada shopee southeast asia top of the charts zalora By Staff Reporters

TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.

Five takeaways from Zalora's Trender report on SE Asia's ecommerce market
ecommerce top of the charts zalora By Rahul Sachitanand

TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.

Shopee tops Singapore ecommerce market, Zalora struggles, Amazon's shadow looms
ecommerce shopee singapore zalora By Rahul Sachitanand

While homegrown platforms dominate the rankings, Amazon's numbers have rapidly risen in the past year, according to an Iprice report.

How Zalora, AXA and Carousell maneuvered COVID-19 with grace
zalora By Surekha Ragavan

CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.

Zalora and The Trade Desk strike attribution tie-up
the trade desk zalora

TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.

As it pivots from fashion to essentials, Zalora's CMO leans on personalised marketing amidst a pandemic
cmo marketing zalora By Rahul Sachitanand

Ahead of his appearance at Campaign Connect, Jo Bjordal discusses the way forward as the ecommerce company has rapidly shifted focus in the middle of the COVID-19 outbreak.

Zalora names new CMO
people moves zalora By Staff Reporters

Jo Bjordal will oversee the full global marketing operations of Zalora Group

In SEA e-commerce, China-fication is only part of the story
alibaba china ecommerce southeast asia zalora By Jeremy Webb

The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.

Photos: Zalora launches ‘interactive playground’ for brands
activations adidas calvin klein fashion zalora By Staff Reporters

A merging of online and offline in a wild neon-lit activation.

Zalora names new CEO
ceo zalora By Faaez Samadi

Former CMO takes on top role at online fashion retailer.

Zalora appoints new Chief Marketing Officer
zalora By Staff Reporters

The online fashion retailer has a new marketing head in Asia.

Amazon and Lazada click with consumers
amazon ecommerce lazada rakuten shopee taobao zalora By Robert Sawatzky

Not all ecommerce brands are capitalising on the steady rise in online shopping. Top players Amazon, Lazada and Taobao saw strong gains but others like Ebay, Rakuten, Zalora and Flipkart still have work to do.

Zalora tweaks brand with 'You own now' campaign
branding zalora By Staff Reporters

A brand refresh by WPP's Superunion strives for "a more ownable and modern look".

SEA e-retailers spoken about, not to, on social media
lazada report sea shopping zalora By Faaez Samadi

Vast majority of people taking part in social-media conversations about e-retailers in three leading Southeast Asian markets do not interact with the brands themselves, according to Digimind’s latest report.

Southeast Asia cashing in on Singles Day, and vice versa
asia indonesia lazada malaysia singapore vietnam zalora By Faaez Samadi

The Chinese shopping sales phenomenon has firmly entrenched itself in Southeast Asia, and will only become more popular.

After Zalora, Rewind Networks keen to expand 'rewards' program
zalora By Byravee Iyer

Singapore-based TV network wants to expand its newly launched 'rewards program' in a bid to expand revenue streams.

Zalora to drive 12/12 sales with Twitter’s Video App Card
zalora By Press Release

SINGAPORE AND INDONESIA - ZALORA’s holiday collection during its biggest sale this year on 12/12 via Twitter’s Video App Card.