More of the year's most compelling Hari Raya campaigns from Petronas, Grab Malaysia, RHB, McDonald's, and Farm Fresh, among others.
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zalora
Zalora's SEA CMO Achint Setia steps down
achint setia
cmo exit
zalora
A Myntra, Mckinsey and Microsoft alum, Setia announced his exit via a LinkedIn post.
The CMO's MO: Zalora's Achint Setia on the nexus of marketing, growth and profit
achint setia
ecommerce
fashion
the cmos mo
thecmosmo
zalora
Marketers are duelling titans—as CMOs and CGOs—and they have an intertwined role in working towards growth and long-term brand building, according to Zalora's chief revenue and marketing officer.
The top 10 most visited Southeast Asia ecommerce sites
alibaba
ecommerce
lazada
shopee
southeast asia
top of the charts
zalora
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
Five takeaways from Zalora's Trender report on SE Asia's ecommerce market
ecommerce
top of the charts
zalora
TOP OF THE CHARTS: Even as talk of a vaccine grows louder, consumers in the region may continue to stick with ecommerce post-pandemic too.
How Zalora, AXA and Carousell maneuvered COVID-19 with grace
zalora
CAMPAIGN CONNECT: Three brand marketers demonstrate how agility, tapping clearly into brand purpose, and clear messaging can go a long way in a crisis.
Zalora and The Trade Desk strike attribution tie-up
the trade desk
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TECH BITES: Partnership will enable brands to optimise campaigns on the fly, and will deliver a more personalised experience for shoppers, Zalora said.
Zalora names new CMO
people moves
zalora
Jo Bjordal will oversee the full global marketing operations of Zalora Group
In SEA e-commerce, China-fication is only part of the story
alibaba
china
ecommerce
southeast asia
zalora
The e-commerce scene in Southeast Asia gives an Ogilvy e-commerce expert who cut his teeth in China a distinct sense of déjà vu. But the involvement of Facebook, Google and SEA's own super-apps multiplies the factors brand marketers must consider.
Photos: Zalora launches ‘interactive playground’ for brands
activations
adidas
calvin klein
fashion
zalora
A merging of online and offline in a wild neon-lit activation.
Zalora appoints new Chief Marketing Officer
zalora
The online fashion retailer has a new marketing head in Asia.
After Zalora, Rewind Networks keen to expand 'rewards' program
zalora
Singapore-based TV network wants to expand its newly launched 'rewards program' in a bid to expand revenue streams.
Zalora launches first 'shoppable' Google+ Hangout
zalora
SINGAPORE - Fashion e-commerce startup Zalora has launched a unique Google+ shopping Hangout, just in time for Chinese New Year, allowing it to engage directly with consumers in Singapore.
Zalora wants to 'own the night' with racy film
zalora
SINGAPORE - Zalora serves up a sexy new 90-second video, underscoring its positioning to “own the moment”.
Zalora opens Southeast Asia’s first digital interactive store
zalora
SINGAPORE - Fashion e-commerce startup Zalora has opened its doors to Southeast Asia's "first digital pop-up store".
April Fool's gender swap: Zalora pulls catalog prank
zalora
Singapore-based retailer Zalora ran a subtle, gender-bending prank on its customers in honour of April Fool's Day today, delivering double-take-worthy images in its promotional emails and social-media channels.
Zalora promotes Singapore’s music with new campaign
zalora
SINGAPORE – Singapore-based fashion e-tailer Zalora has collaborated with four local singer-songwriters in a brand campaign launching today that supports the city-state’s local music scene.
Zalora launches second edition of The Beauty Fix Box
zalora
SINGAPORE - Zalora will be launching the second edition of the Zalora Beauty Fix Box on Thursday, the 14th of November, continuing a CSR initiative that received a hearteningly overwhelming welcome with its launch earlier this year in August. All 100 boxes of the first edition sold out within a mere three days, with the maximum amount raised from Zalora’s first CSR initiative.