She honed a unique style, drawing on Paint after school in her architect dad's office. Now, the motion graphic designer at Vero Bangkok weaves artistry into every animation.
lazada
Creative Minds: Nadhanicha Rathie is spurred on by Galapagos dreams and Tame Impala visuals
How AI and local insights are shaping Thailand’s ecommerce boom
From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
Advertisers of the month for June in Thailand: Lazada, King Power, and Dairy Queen
These brands saw jumps in advertising awareness in Thailand in June onYouGov's BrandIndex, led by Lazada and its '6.6 Super Wow Sale' campaign.
Thailand's Top 50 brands 2025
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
June APAC advertiser of the month: Lazada
Lazada dominates ad awareness in Singapore with an impressive surge, backed by a creative multi-channel campaign and blockbuster 6.6 sales event.
Malaysia's top 50 brands
Shopee continues its dominance in the region, this time topping the Malaysia list in 2024. See which brands are challenging to move up the rankings in Campaign's research in partnership with Milieu Insight.
Inside L'Oreal's 14 studios in Jakarta supporting the brand's live commerce growth
In an exclusive, L'Oreal brings Campaign inside its offices, lifting the hood to its live commerce strategy that supports the demand for the brand's products sold through live-streams in Indonesia.
Lazada co-founders' Crea raises $25 million from brand accelerator SuperOrdinary
Aimone Ripa di Meana and Alessandro Piscini expect the investment to help their venture attract new brands to the digital commerce ecosystem by reaching the United States, China and Southeast Asia.
NTUC Income's Marcus Chew replaces Mary Zhou as Lazada CMO
Zhou expected to move to another role within the ecommerce platform, with Chew starting October 1.
Alibaba doubles investment in sales and marketing as Q1 profit slips
Revenue growth slows and marketing investment grows as the ecommerce giant grapples with competition and a regulatory crackdown.
Asia-Pacific Power List 2021: Mary Zhou, Lazada
Zhou has expanded the ecommerce platform’s livestreaming capabilities and helped struggling small businesses build an online presence.
The top 10 most visited Southeast Asia ecommerce sites
TOP OF THE CHARTS: Shopee runs away with the race for most 2020 visitors, according to a report from iPrice, SimilarWeb and Appsflyer.
Lazada announces concert with NCT Dream, Katy Perry
A livestreamed March 26 concert featuring the Korean boy band and American singer will count down to the midnight launch of the brand's ninth anniversary sale.
2020 Power List: How Lazada and iQiyi are engaging customers in fresh, creative ways
We’ll likely see more hybridised marketing models combining live and digital elements.
UM wins multi-market AOR appointment from Lazada
The ecommerce platform hands the IPG Mediabrands agency a full-scope remit covering Singapore, Malaysia, The Philippines and Thailand
'This is a pivotal moment in ecommerce history': Lazada Group CMO
Mary Zhou is employing brand connections, shoppertainment, virtual malls and the ecommerce giant's Super Brand Day concept to drive growth in Southeast Asia's cutthroat online-retail sector.