From billion-baht flash sales to AI personalisation and festival-driven shopping rituals, Thailand’s ecommerce sector is shaping the future of retail in Southeast Asia.
True
social commerce
How AI and local insights are shaping Thailand’s ecommerce boom
ecommerce
lazada
live commerce
online shopping
shopee
social commerce
south east asia boom markets
thailand
tiktok shop
Southeast Asia boom markets: How Indonesia is redefining social commerce
ecommerce
live commerce
live shopping
livestreaming
sea boom markets
shoppertainment
social commerce
social media
southeast asia boom markets
TikTok Shop and YouTube run the show in Indonesia, where brands and creators are turning live streams into must-watch cultural events—and a $22 billion growth opportunity by 2028.
TikTok launches Messaging Ads in Asia Pacific
business messaging
messaging ads
social commerce
tiktok
TikTok’s Messaging Ads are now available in Australia, Indonesia, Japan, Korea, Malaysia, New Zealand, Philippines, Thailand, Vietnam, and Singapore.
How will the TikTok-Tokopedia alliance disrupt the Indonesian e-commerce space?
ecommerce
live commerce
social commerce
tiktok
With an $840 million investment on the line, TikTok and Tokopedia's new merger is primed to dominate the social commerce landscape in Indonesia. But how will this impending partnership actually play out, and who does it really benefit? Campaign explores.
Indonesia to regulate social commerce: What should marketers expect?
commerce
ecommerce
live commerce
social commerce
tiktok
An impending law is being introduced in Indonesia, allowing the government to determine how e-commerce vendors sell their products on social media. Campaign explores.
TikTok Shop has yet to become mainstream amongst Singapore's consumers
social commerce
social media
tiktok
top of the charts
TOP OF THE CHARTS: A study from Milieu Insight finds only 16% of consumers in Singapore have turned to social media for shopping.
Why Twitter wants to become WeChat explained
social commerce
social media
twitter
wechat
Twitter today isn't much different from WeChat's origins, but needs to make payment functions a reality through tech, regulatory and banking agreements, says Hylink USA's MD.
TikTok disputes report it is 'abandoning' live shopping expansion in Europe
ecommerce
social commerce
tiktok
The platform says it never planned to launch TikTok Shop in continental Europe in the first half of this year, and is focused on is UK offering in the wake of recent claims of staff unrest.
App watch: Alibaba introduces Taibang into the social commerce space
alibaba
social commerce
xiaohongshu
Tech giant Alibaba is testing a new social commerce app called “Taibang.” Could it pose a threat to Xiaohongshu?
What's behind the boom in social commerce in Southeast Asia?
social commerce
M&C Saatchi Performance delves into the growth drivers of social commerce, the profile of social shoppers in the region, the purchase trends across categories, and the pain points for marketers.
Social commerce orders doubled in SEA in H1 2021: IKala
social commerce
southeast asia
top of the charts
TOP OF THE CHARTS: While Covid restrictions may have eased in the region, consumers continue to flock to social media platforms to make purchases a report reveals, with varying payment methods.
Pinterest rolls out shopping features in social commerce push
pinterest
shopping
social commerce
The platform wants to recreate the mall experience online in a personalized way.
Publicis Groupe partners with TikTok on social commerce
Publicis
social commerce
tiktok
The holding company will test the platform’s new social commerce products and access exclusive research.
Could Douyin give Tmall, JD a run for their money?
douyin
ecommerce
jd
social commerce
tmall
From flagship stores to payment services, Douyin continues to bolster its ecommerce capabilities. But will this be enough to beat out bigger tech foes?
Why China is a decade ahead in social-driven sales
china
ecommerce
social commerce
Social commerce sales in China are ten times that of the US. How did China get so far ahead?
Time for a radical rethink of how we use social platforms in ecommerce
ecommerce
social commerce
social media
Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
TikTok partners with Shopify for social commerce
shopify
social commerce
tiktok
Shopify merchants will now have access to TikTok's user base in the US, with Europe and Southeast Asia planned for early 2021.
Livestream selling is all the rage in China, but beware
china
ecommerce
livestreaming
marketing
social commerce
As brands rush into the the livestreaming trend, they need to remember the importance of cultivating an overall brand experience.
Is there anything social about your social commerce?
ecommerce
social commerce
To make the most of social commerce, find a meaningful role for buyer-buyer interactions as part of the transaction, say two Ogilvy leaders.
Is social selling China’s next big marketing trend?
influencer marketing
social commerce
Consumers in China are experiencing “influencer fatigue,” which means brands will need a new way to market their products. That's where social selling comes in.
Rising e-commerce ad costs steer brands toward social commerce in China: WPP
china
social commerce
top of the charts
wpp
TOP OF THE CHARTS: WPP's 'Content, Conversation & Commerce' white paper outlines best brand approaches for all-important social commerce scene in China.
Go social: From engagement to sales
social commerce
Social commerce is inevitable. Brands should be working on who their consumers are, how to engage with them and where to invest.
JD.com's Paipai and WPP's Kuvera to cooperate on m-commerce in China
china
social commerce
BEIJING - Kuvera, a WPP company specialising in end-to-end e-commerce in China, and Paipai, a social commerce platform on mobile owned by JD.com, signed an agreement that allows each other high-level access to online retailing tools, client recommendations and advertising inventory.
Groupon raises nearly US$1bn for global expansion
global
social commerce
GLOBAL - Social commerce site Groupon has announced it has completed a US$950 million round of financing as it prepares to expand globally.