Time for a radical rethink of how we use social platforms in ecommerce
Ecommerce websites haven't really evolved from being catalogues on the internet. Brands need their selling platforms to move at the speed of culture.
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More than buying razors: Why Unilever acquired Dollar Shave Club
Unilever's billion dollar swoop for Dollar Shave Club isn't just about bringing a successful brand into its stable. It's a recognition that the CPG market may have changed for good.
The 11.11 Debrief: Obliterating sales records
Single's Day underscores that e-commerce is a global tour de force. Brands need to plan for these events as part of their strategy in both emerging and established markets, according to MEC analysts.