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Pinterest global CMO Andréa Mallard exits after eight years
cmo exit pinterest By Nikita Mishra

Pinterest has not yet announced a replacement.

Pinterest rolls out prompt to close app during school hours
adtech pinterest By Lucy Shelley

The goal is to remind students to stay present and avoid the distractions that come with constant scrolling and notifications.

X global agency lead leaves after 11 months
elon musk pinterest x By Beau Jackson

Christian Kimberley-Bowen is joining Pinterest.

Pinterest warns of year-end ad slowdown in Q3 earnings
earnings pinterest By Michelle Castillo

Shares in the social media company slumped following the announcement, despite strong user numbers and top- and bottom-line growth.

Pinterest unveils AI-fueled ad tools
pinterest By Michelle Castillo

The visual discovery site joins Google, Meta and Amazon in offering gen AI-augmented image-based advertising options.

Pinterest expands partnership with LiveRamp across APAC markets
advertising first party data pinterest By Staff Reporters

Now spanning across Australia, New Zealand and Japan, the partnership will offer better global integration for advertisers to reach their audiences on Pinterest.

Dentsu strikes up Pinterest partnership in UK first
Dentsu pinterest By Shauna Lewis

First wave of clients to trial the programme includes home improvement retailer Wickes.

Pinterest pitches itself as ‘positive’ reprieve from social media ‘toxicity’
pinterest By Jessica Heygate

The platform outlined actions it has taken to nurture a brand safe environment in a colourful installation at CES 2023.

Pinterest appoints VP of global business marketing from Meta
pinterest By Shauna Lewis

The new vice-president of global business marketing will report to chief marketing officer Andréa Mallard.

Inside Pinterest’s Mental Health Awareness campaign
advertising mental health pinterest By Eric Berger

The campaign comes amid heightened scrutiny of the mental health effects of social media.

Pinterest unveils climate misinformation policy
misinformation pinterest By Eric Berger

It’s the first among major platforms to create a policy specific to climate misinformation.

Pinterest marks out lounge lingerie and DIY car curtains as top trends for 2022
pinterest By Nicola Merrifield

Searches for 'lounge lingerie' increased by 96 times last year.

Advertisers sign open letter calling out tech platforms for climate misinformation
google misinformation pinterest tiktok youtube By Imogen Watson

The open letter, led by the Conscious Advertising Network, has gathered more than 250 signatures and is addressed to the chief execs of Facebook, Instagram, Google, Twitter, TikTok, Pinterest and Reddit.

Pinterest plays up status as a safe space
pinterest mental health pinterest By Eric Berger

The social media company is looking to differentiate itself from Instagram and other networks.

Pinterest plays up status as a safe space
pinterest mental health pinterest By Eric Berger

The social media company is looking to differentiate itself from Instagram and other networks.

Pinterest rolls out shopping features in social commerce push
pinterest shopping social commerce By Alison Weissbrot

The platform wants to recreate the mall experience online in a personalized way.

Pinterest hires GroupM's Martin Galvin as global agency commercial lead
groupm pinterest By Simon Gwynn

Galvin was previously UK commercial strategy director at WPP media division.

Pinterest amends wording around weight loss ad policy following enquiry from Campaign
advertising body image pinterest By Fayola Douglas

A positive change in its ad policy was promoted with confused messaging.

Pinterest unveils new tools and insights for marketers
advertising pinterest By Sabrina Sanchez

Major takeaways from the platform’s first global advertiser summit.

Pinterest expands AR makeup try-on feature
brands pinterest By Sabrina Sanchez

The feature will now allow users to virtually try on eyeshadow using their phone cameras.