Unilever plots in-house branded content division
Like Mondelez and PepsiCo, the CPG giant is taking control of its own editorial with U-Studio.
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Twitter technology chief steps down
Twitter's chief technology officer, Adam Messinger, is leaving the social media company – a month after chief operating officer Adam Bain announced he was leaving.
Saatchi & Saatchi scoops global Siemens creative business
Saatchi & Saatchi already worked on separately owned Siemens Home Appliances.
Goodbye FLoC, hello Topics: Google unveils new alternative to cookies
New targeting approach from Google's Privacy Sandbox uses curated list of topics to avoid sensitive categories such as race and gender.
McDonald's hands $1 billion US ad business to Omnicom
Move ends 35-year relationship with Publicis Group's Leo Burnett.
McCann wins global ad account for RB cleaning brand Dettol
FMCG giant RB has appointed McCann Worldgroup to handle its cleaning brands Dettol and Lysol worldwide - while incumbent Havas Worldwide has been handed a new strategic role.
Asia-Pacific overtakes North America in ad spending
Asia-Pacific will overtake North America as the world's biggest market for digital advertising spend for the first time this year, according to research and consulting company Strategy Analytics.
WaterAid animations reveal devastation of climate change in words of those affected
Campaign, created by Don’t Panic, contrasts sometimes flippant attitudes with reality of life in Malawi, Nepal and Tanzania.
Airbnb hires Musa Tariq for experiences marketing role
Tariq left Ford earlier this year and has been working as an advisor since.
Haagen-Dazs demands commitment to female creatives as it calls global review
General Mills ice-cream brand wants "provocative" approach to marketing.
Carlsberg admits: We probably weren't the best after all
The surprising admission comes in a UK campaign for a new recipe.
Deliveroo calls global creative pitch
Food-delivery platform has previously worked with Wieden & Kennedy and Red Brick Road.
Apple poaches Publicis Groupe creative chief Nick Law
Law joined French holding company in April 2018 after 17 years at Interpublic's R/GA.
Uber parts ways with second CMO in 12 months
Rebecca Messina's role will be abolished as part of leadership restructure that follows recent IPO.
Unilever's move to holding-company relationships akin to outsourcing CMO role
Focus could be put on efficiency rather than effectiveness, agencies argue.
Cannes Lions: #WombStories takes Grand Prix in Film Craft for AMV BBDO
Fortnite’s Travis Scott collaboration Astronomical takes the top prize in Digital Craft, while Ogilvy scores another Grand Prix for Dove. APAC wins seven awards in Digital Craft, two in Film Craft and one in Industry Craft.
Cannes Lions: Burger King wins Grands Prix in direct and social & influencer for Stevenage Challenge
R/GA San Francisco also won top prize for Reddit campaign 'Superb Owl'.
Cannes Lions: 'Project Free Period' wins creative strategy Gold for Stayfree and DDB Mudra
The winners of the Creative Strategy and Creative Data Lions were announced on Tuesday.
Cannes Lions: Nike, Lacoste and Essity work win Film Grands Prix
Wieden+Kennedy Portland, BETC Paris and AMV BBDO get top honours.
Unilever ‘fully committed to Israel’ despite Ben & Jerry’s move to withdraw brand
Brand owner is continuing to put more money into media.
WPP pulls out of defence of Facebook global media account
Mindshare has worked on the brand's account since 2014.
WarnerMedia and Discovery join to form world’s second biggest media company
AT&T, the current owner of WarnerMedia, will be the majority shareholder.
iPhone users overwhelmingly reject app tracking, but ad industry needn’t despair
The long-term consequences of Apple’s privacy shift will be complex, experts say.
Virgin hires ex-Barclays marketer Hilton for global role
Claire Hilton left the bank in October after 16 years.
Unilever pledges no more ads on Pornhub after press criticism
Kraft Heinz declines to say whether it would advertise on porn site again after Sunday Times investigation.
Imperial Tobacco retains BBDO for global advertising
Account is led by Proximity in Düsseldorf, Germany.
Diageo and Creative Equals take #CreativeComeback scheme global
Returner scheme supports women going back to work in creative industries following career break.
Google ramps up ecommerce offering with shopping ads on YouTube
Move comes after research predicting Amazon will make inroads into Google's dominance of search marketing.
Huawei's global brand chief on cultural challenges at the Chinese tech giant
Andrew Garrihy spoke about 'how to reinvent an Eastern brand for the West', but said Huawei's culture was just as much of a learning curve for him.
P&G enjoys 7% boost in organic sales
Grooming division is still poor relation in impressive quarter for FMCG giant.
Diageo stops 'ineffective' advertising and promotional spend
Drinks giant said closure of bars and restaurants was having 'significant impact on the performance of our business'.
Temporary pay cuts emerge as adland's key measure for weathering storm of pandemic
Campaign UK survey respondents twice as likely to say they have been asked to take a pay cut as report being furloughed.
How should Cannes change ahead of its return in 2021?
2020 will be first year since 1953 not to feature international Festival of Creativity or its predecessors.
Four in five multinationals are deferring campaigns
Same number are creating new messages that respond to impact of pandemic on people's lives, says WFA survey.
Why Keith Weed invested in 'gig CX' platform Limitless
'15 years' worth of people have come online in the last 15 days,' he says, noting the casual work model has plenty to offer for brands and consumers alike.
L'Oreal boosts digital's share of marketing spend from 50% to 70%
Ecommerce now accounts for 20% of sales at beauty giant.
Do brands need to decide which consumers they want to keep?
The changing relationship between businesses and society is making it harder for brands to stay silent when faced with consumers with disagreeable views.
UN and WFA make joint call for action against racism
Businesses should make public actions they take to achieve and sustain diversity, chair of Unstereotype Alliance says.
Nike CEO: We must get our own house in order on racism
Brand pledged $40m over four years for organisations supporting black community in US.
Unilever will stop advertising ice-cream to children under 12
Owner of Magnum and Twister announces 15-point plan to improve responsibility of global marketing activity.
Twitter ad revenue down 23% despite boom in users
Social-media platform's monetisable daily active users were up a third, but total revenues fell by a fifth in the second quarter of 2020.
Kraft Heinz puts ad agencies on alert with pledge to cut roster from 36 to 19
Food giant will also increase working media spend by 30%, with even bigger boost for key brands.
Unilever: we're 'miles ahead of the pack' on tackling ad fraud
FMCG company says it has made big strides in data-driven transformation of marketing operations as it reports a fall in sales for first half of 2019.
Havas wins TripAdvisor global media account
Travel platform called review at start of 2019.
New Kraft Heinz CEO pledges to rein in agency fees and production costs
Miguel Patricio took control at the struggling food company on 1 July.
Coca-Cola’s marketing spend in Q3 remained 30% down year on year
Soft drinks giant has announced plans to retire a large number of brands.
Unilever pledges increased marketing spend as it adjusts to ‘living with Covid’
FMCG giant makes emphatic case for contribution of marketing as it reports strong results.
Almost a third of UK adland still experiencing salary cut
More than half of respondents to a Campaign online survey said they had taken a pay cut at some point.
Pepsi unveils first new global brand platform in seven years
'Live for now' gives way to 'For the love of it'.
Unilever calls on brands to join pioneering cross-media measurement initiative
Partners include Facebook, Google, Kantar and Nielsen.
Wunderman Thompson: Analysts and commentators on 'bold and aggressive' merger
Restructure proves shift in balance of power at WPP, sources say.
WhatsApp launches first integration with Facebook ads
The new platform will allow brands to reply to users who contact them and send notifications such as shipping confirmations, appointment reminders or event tickets.
Twitter follows Facebook in share price plunge
Revenue was up 24% year-on-year to $711 million. Advertising revenue grew 23% to $601 million.
How Budweiser won the World Cup for brands on Twitter
The strategy was multifaceted but each aspect of it was designed to exploit the peak moments of excitement in the tournament.
Twitter purge of locked accounts welcomed by Unilever's Keith Weed
Some Twitter accounts could lose millions of followers when the social platform purges large numbers of "locked" accounts this week.
Publicis Groupe returns to growth after 'bump' in previous quarter
Holding company reports organic growth of 1.3% in the third quarter.
Amazon unites advertising services under single brand, Amazon Advertising
The names Amazon Media Group, Amazon Marketing Services and Amazon Advertising Platform will be retired.
Havas partners with JCDecaux and Facebook to profile female innovators
Media owners have donated sites in London and New York, and digital and print space.
Spotify acquires podcast companies Gimlet and Anchor
Streaming platform reported to have paid $230 million for Gimlet.
Snap partners WPP to launch AR Lab for brands
Holding company also formed a partnership with TikTok earlier this year.
PlayStation turns game of chess into citywide battle for dominance in epic spot
Global campaign, created by Adam & Eve/DDB, was launched at PlayStation showcase event yesterday.
DDB Sydney gets CEO from McCann London
Sheryl Marjoram will return to her home country next year after two decades in the UK and two years leading McCann London.
How does adland solve its talent crunch?
The problem may be linked to the pandemic, but the right solutions can offer long-term benefits.
‘Everything is at stake’: Financial Times calls on public to rise to the challenges of our time in new campaign
The news brand invited every member of staff to contribute to the campaign, created by The Brooklyn Brothers.
Facebook plans targeting changes after ‘discriminatory’ job ads allowed in UK
Campaign group Global Witness had ads approved that it asked not to be shown to women and people over the age of 55.
AnalogFolk takes on poor programmatic creative via adtech service With Robots
Proposition aims to avoid the drawbacks for advertisers or existing dynamic creative optimisation and creative management platform services.
WPP hails faster recovery than expected in Q1 with 3.1% growth
Return to growth in “all business lines and most major markets", with the strongest performance coming from Greater China.
"Don't sweat it": deodorant startup makes peace with Unilever
Fussy's founders wrote a contrite letter to Unilever CEO Alan Jope after making contentious comparisons between their product and competing offerings from the consumer goods giant.
Iris promotes Steve Bell to global CEO
Ian Millner takes on dual role at Iris and Cheil Worldwide.
Cannes Lions: AMV BBDO takes Titanium Grand Prix for #WombStories
Six other campaigns won Titanium Lions, five of which are from US entrants.
Cannes Lions: Telenor Pakistan, Ogilvy scoop second Grand Prix in Mobile
Meanwhile Wieden & Kennedy Portland won the Grand Prix in Creative Effectiveness for its Nike work, 'Crazy dreams'.
Peroni ad offers Mediterranean holiday porn to staycation-maddened public
Campaign, which will roll out to Australia later this year, was created by Trouble Maker and filmed on the Amalfi Coast.
Instagram hails the power of self-discovery in global brand campaign
“Yours to make” was created by Johannes Leonardo with Facebook’s in-house shop Creative X.
Facebook whistleblower accuses company of putting profit before safety
Frances Haugen, who left the company earlier this year, was interviewed on CBS, claiming "incentives are misaligned" at Facebook.
Pinterest hires GroupM's Martin Galvin as global agency commercial lead
Galvin was previously UK commercial strategy director at WPP media division.
Facebook to encourage teens to ‘take a break’ from Instagram, Nick Clegg says
Social media giant’s VP of global affairs also endorsed greater regulation of tech platforms.
Gaming adtech company Adverty launches interactive in-game ad format
New unit launches next week with men’s shaving brand in Magic Finger 3D.
Facebook’s Nicola Mendelsohn urges brands to ‘get their heads around’ the metaverse
Creators, commerce and 'the next computing platform' are at the heart of company's vision for the future.
Facebook promotes Nicola Mendelsohn to global advertising chief
Mendelsohn replaces Carolyn Everson, who left for Instacart in June, and will move to New York.
Goodbye Facebook, hello Metaface? Social media giant plans name change
Facebook plans to follow in the footsteps of Google parent company Alphabet with corporate rebrand.
Ikea bids to make frugality fashionable in campaign promoting eco-conscious life
‘Fortune favours the frugal’ includes TV, cinema, out of home, radio and digital.
P&G brings out the babies in ‘Lead with love’ campaign
FMCG giant is committing to carry out 2,021 ‘acts of good’ during 2021.
Olympics appoints former Lego digital chief Silberbauer to marketing role
Lars Silberbauer has spent past two years as senior vice-president at Viacom’s MTV.
Agency staff outperform in-house staff in digital skills, study shows
Agency marketers were ahead in all 12 areas examined in test of 9,000 marketing professionals.
UK advertising trade bodies to industry: get to net zero carbon by 2030
AA, IPA and ISBA launch five-point plan to eradicate carbon impact from development, production and media placement of advertising.
Nike salutes the strength of pregnant women in new film
The advertising by Wieden & Kennedy is for Nike's first dedicated maternity collection, featuring more than 20 women athletes around the globe
Asahi hands media account across 20 markets to upstart
The company chooses Trouble Maker over Wavemaker for six brands across EMEA, Central and South America.
MullenLowe Group wins global Bayer ad business
Team led by MullenLowe UK beat Omnicom in pitch.
Amnesty International restructures global comms team as agency
Move is consequence of cuts in NGO's global operations and follows branding exercise last year.
Diageo: Focus on effectiveness helped us up media spend by $260m
Drinks giant reported organic sales growth of 4% in last six months of 2019.
Unilever full-year results fall short of expectations
FMCG giant to consider sale of tea business as overall profit falls more than a third in disappointing year.
Unilever names Conny Braams as top marketer
Braams becomes chief marketing and digital officer on 1 January, filling vacancy left by departure of Keith Weed in May.
Spotify brings advanced measurement to podcast advertising with new tool
Streaming Ad Insertion provides brands with data on impressions, frequency, reach and anonymised audience insights.
Coke brings back CMO role as chief growth officer Francisco Crespo retires
Manolo Arroyo will become CMO next year, as well as president of soft-drinks giant's Asia-Pacific group.
Mars Food taps PepsiCo's Rafael Narvaez for top marketing job
Narvaez spent more than two decades at Pepsi.
How should agencies respond to 'bullying' clients over payment terms?
VoxComm, a global coalition of agency trade bodies, said agencies were in effect being asked to act as banks for clients.
Ogilvy nabs Deloitte Digital boss Andy Main to be next global CEO
Main succeeds John Seifert, who announced plan to step down in April.
Unilever could help support smaller agencies with early payment
FMCG giant has unveiled range of measures to assist global effort to tackle COVID-19, including €100m in donations.
Unilever maintains marketing spend but rethinks priorities
FMCG giant reported flat underlying sales in first quarter, due to decline in Asian markets.
WFA unveils advertiser guide on diversity and inclusion
Resource comes on back of research showing large majority of world's population feels advertising does not represent them.