CreativeX report finds brands waste millions on assets that are never used
Nearly all global campaign toolkits are never activated in local markets, according to the findings.
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Impossible Foods opens a ranch to demystify its plant-based meats
The brand will transition an old cattle ranch in South Carolina into a plant-based farm and document the daily ongoings on social media.
Coca-Cola Spiced: How Coke rolled out its first new flavour in three years
Aly Hite, director of brand, sports and strategic partnerships for Coca-Cola Company North America, shares the inside story.
‘Duolingo on Ice’ was just an April Fools’ joke. But here’s how the brand made it feel real
Duolingo's director of marketing campaigns Michaela Kron shares the strategy, tactics and results behind the language learning app’s prank.
F Cancer merges cancer detection and foreplay in campaign
Serious Foreplay encourages romantic partners to check one another’s skin for melanoma.
Documentary on McCann copywriter Ilon Specht makes global streaming debut
Specht is behind the iconic L’Oréal slogan, ‘Because I’m Worth It’ created during the ‘Mad Men’ era.
Bic rewrites Shakespeare with AI for Cristal pen’s 75th anniversary
In its latest campaign with VML, Bic used AI to reproduce William Shakespeare’s ‘Romeo and Juliet’ with the Cristal pen that turned 75 this year.
Estée Lauder skincare brand says think twice about Black Friday shopping
The Ordinary is encouraging consumers to avoid ‘flashy sales and irrational buying.’
Eleven pro-sports leagues team up for mental health PSA
The Rituals We Share campaign seizes on the trend of athletes speaking up about their mental health struggles to help people in need.
World Wildlife Fund spotlights global climate records in Olympics campaign
The 60-second spot contrasts the reality that as athletes shatter records at the Games, the world is smashing climate records.
Bella Ramsey uses Apple’s new AI features to escape awkward situations
The actress stars in three spots for the Hello Apple Intelligence campaign, which introduces the iPhone’s new enhanced AI features.
Adidas celebrates October sports in latest work
The campaign features star athletes from across leagues coaching high school athletes.
Inside Publicis Groupe’s AI strategy
Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.
Ice-T lends his voice to Sanofi's latest flu-shot campaign in the US
The French pharmaceutical company created a “movie trailer” to warn people about the upcoming flu season.
Like kicking a square ball: Allianz highlights the challenges facing female athletes
That symbolism was the key to Allianz’s World Cup-tied campaign.
Inside Super Mario’s partnership with Oreo
The campaign team saw “strong parallels” between what both brands offer to their fans.
Why an insurance company created a boy band supergroup
The group, Boys No More, includes stars from popular ‘90s bands.
#NoFilter: TBWA NZ fights against photo retouching on social media
The effort comes amid growing public scrutiny about the role social media plays in mental health, especially that of adolescents.
Celebrity Cruises taps Annie Leibovitz to create a diverse image library
The cruise line wants to help other travel brands use more diverse images for their content.
Women are exhausted, isolated and burned out: Berlin Cameron study
Two-thirds of women report feeling burnt out in the past week, according to a study from Berlin Cameron and Kantar for International Women’s Day.
How Vaseline redefined its purpose behind ‘equitable skincare for all’
The Unilever brand this month launched the See My Skin campaign.
Inside Pinterest’s Mental Health Awareness campaign
The campaign comes amid heightened scrutiny of the mental health effects of social media.
Pinterest unveils climate misinformation policy
It’s the first among major platforms to create a policy specific to climate misinformation.
Inside Moderna’s brand refresh
The company wants to emphasize its mission to deliver on the promise of mRNA science.
BTS' J-Hope names album Jack in the Box. Here's how the US fast food brand responded.
Of course, J-Hope’s favorite drink Sprite had to be involved.
Pinterest plays up status as a safe space
The social media company is looking to differentiate itself from Instagram and other networks.
Pinterest plays up status as a safe space
The social media company is looking to differentiate itself from Instagram and other networks.
Oreo claims the hamburger menu as its own
The campaign reframes the popular website icon into a depiction of its classic cookie in a rewards campaign.
Unpacking Away’s Jeremy Allen White Calvin Klein ad parody—and its search for XXL underwear
The luggage brand quickly had to find underwear that would fit its Bigger Carry-On suitcase.
Beats pits Jimmy Fallon against Kim Kardashian in latest campaign
The 90-second spot asks fans to consider which celebrity they would prefer to launch their own line of branded headphones.
Want to optimise your digital campaign? Add some good old print to the mix
“Print is being rediscovered as a premium channel… precisely because everyone’s eyes are glazed over from too many digital ads,” says Éric Blais in his latest Free to Disagree column.
The utopia and harsh reality of brand activism
It’s been 25 years since Ben & Jerry’s “merged” with Unilever. The company that gave us Cherry Garcia ice cream retained the values it was founded on longer than expected, but those hippie ideals are fading, Éric Blais writes.
The pitch market’s couples therapy
Anxious agencies should initiate discussions with clients in order to improve their relationship. Strong relationships are rarely found, they’re built, writes Éric Blais.
Marketing failed Del Monte: Éric Blais
Canned food has a good story to tell, but Del Monte was unable to make it stick.
‘It’s never just coffee,’ says Starbucks. That’s true, but the joe still matters
A recent focus on the brand’s communal experience falls short of conveying what Éric Blais believes makes Starbucks truly unique: well-crafted coffee.
Zohran Mamdani's campaign proved that design can win the ground game, and an election
“When every party starts to look the same, design becomes one of the few levers left to stand out,” says Éric Blais in his latest Free to Disagree column.