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Elon Musk’s xAI acquires X for $33 billion
ai elon musk openai tesla x xai By Joseph Arthur

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

‘Nice little advertising business you got there. Be a shame if something happened to it’
advertising elon musk ipg omnicom wall street journal x By Chris Powell

Media reports indicate that Interpublic Group is being pressured to spend more with X, or its Omnicom deal could face resistance from owner and Donald Trump ally Elon Musk.

Is Elon Musk’s X winning back advertisers?
elon musk x By Reem Makari

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

Musk's X sues Lego, Nestlé, Colgate, Shell over alleged ad boycott
ad boycott elon musk garm wfa x By Nikita Mishra

X has broadened its legal battle with advertisers over an alleged ad boycott, adding new brands to a list that already includes the WFA, CVS Health, Mars, and Twitch among others.

The great corporate pretence is finally over
2024 us election amazon donald trump elon musk jeff bezos mark zuckerberg meta tech giants x By Rahat Kapur

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.

X escalates fight against advertisers
adspend elon musk garm wfa x By Nikita Mishra

Less than a week before President-elect Trump takes office, X doubles down on legal war against advertisers with plans to expand its antitrust lawsuit.

X global agency lead leaves after 11 months
elon musk pinterest x By Beau Jackson

Christian Kimberley-Bowen is joining Pinterest.

Why Bluesky is emerging as X's most promising advertising alternative
elon musk instagram threads tiktok x By Rahat Kapur

With over one million new users since the US election and a growing professional base, Bluesky is emerging as a serious contender in the social media landscape. Here's what advertisers need to know.

PR makes the leap to Bluesky—but what’s the verdict so far?
bluesky elon musk x By Evie Barrett

As social media users appear to flee X in favour of the aptly named alternative—Bluesky—PRWeek UK asks comms pros how they’re finding the new platform in its early days of popularity.

X signs partnership with PubMatic to boost ad revenue
dsp elon musk pubmatic roblox x By Reem Makari

By leveraging PubMatic’s expertise, X is seeking to access a broader pool of advertisers having struggled with retaining users and attracting advertisers since Musk’s acquisition.

X’s ad revenue continues to fall after Musk takeover: Warc
elon musk warc x By Reem Makari

According to new research, the social media platform’s ad revenue is expected to continue to drop due to minimal content moderation.

Tech on Me: Political tension meets platform drama
baidu disney elon musk google meta x By Rahat Kapur

As big tech's entanglement with politics draws fresh scrutiny post-US election, Western platforms face a deepening trust crisis—from X's advertiser exodus to Meta's legal battles—while Asian tech firms vie to emerge as credible alternatives.

GARM vs. X: It’s not just ethics, it’s economics
data privacy elon musk garm pubmatic x By Johanna Bauman

Responsible media has been proven over again to make good business sense, argues Pubmatic CMO Johanna Bauman.

X transparency report reveals harmful content data
elon musk x By Lucy Shelley

Elon Musk’s 'free speech' social platform discloses its content moderation practices.

Angela Zepeda to lead marketing at X
elon musk linda yaccarino marketing x By Bailey Calfee

The former Hyundai CMO and CCO fills a role left vacant since late 2022.

Report: X brings on Targeted Victory for comms support
elon musk stagwell x By Diana Bradley

X taps Republican consulting firm Targeted Victory, owned by Stagwell Group, to manage the fallout from its suspension in Brazil, according to Wired.

There is no single solution for brand safety, experts warn
brand safety elon musk garm x By Michelle Castillo

In the wake of GARM’s shutdown, advertisers must work individually with platforms and make trade-offs on performance to achieve brand safety goals.

'We can’t see brands ever returning': Agency leaders on advertising with X
elon musk x By Shauna Lewis

Brands including Disney, Apple and Comcast left the platform in November 2023.

One year of Threads: Where does X's challenger stand among rivals?
elon musk instagram mark zuckerberg meta threads x By Matthew Keegan

Campaign explores how Threads has fared since its record-breaking launch including advantages for users so far and current setbacks for advertisers.

GARM vs X: A case of good cause, bad execution
brand safety darren woolley elon musk garm wfa x By Darren Woolley

"Advertisers have a responsibility to act in the best interests of their shareholders and customers, but that does not give them the right to flout anti-cartel laws," argues Darren Woolley, highlighting the complexities of brand safety in the wake of GARM's dissolution.