True

tesla

Polestar takes (subtle) aim at Tesla as EV wars heat up
forsman and bodenfors polestar tesla By Chris Powell

The new OOH campaign from Forsman & Bodenfors is promoting big rebates for Tesla owners.

Elon Musk’s xAI acquires X for $33 billion
ai elon musk openai tesla x xai By Joseph Arthur

The acquisition marks a further alignment of the two companies, holding a combined value of $113 billion.

BYD races past Tesla—surpasses $100 billion revenue milestone
automotive byd cars earnings electric vehicles quarterly results tesla By Staff Reporters

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

The fight for EV dominance in China
china chinasummit2025 electric vehicles ev tesla xiaomi By Yimin Wang

As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.

The Tesla trial: Can brands thrive without a traditional marketing team?
advertising automotive electric vehicles elon musk marketing tesla By Matthew Keegan

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

Tesla lays off marketing team
tesla By Brandon Doerrer

Affected employees sat on Tesla’s growth content team and within its design studio.

‘Advertising is awesome and everyone should do it’: Tesla's Elon Musk U-turns
elon musk tesla By Ben Bold

Musk has previously said that he hates advertising but acknowledged that Tesla was often ‘preaching to the choir’.

Can Tesla reclaim the electric vehicle crown?
brand health check elon musk tesla By Matthew Keegan

BRAND HEALTH CHECK: Following a sharp drop in its stock value, missed delivery targets, losing the sales race to competitors, and a CEO preoccupied with making a 'chief Twit' of himself, can the darling of the electric vehicle world steer itself back on track?

Can VinFast become a global electric vehicle brand?
electric vehicles elon musk tesla vietnam By Rahul Sachitanand

BRAND HEALTH CHECK: The Vietnamese brand will need to find a niche for itself in the face of Tesla's overwhelming presence and the acceleration of legacy vehicle makers towards electric propulsion.

Elon Musk’s back-to-office demands: Takeaways on employee experience
elon musk tesla By Vu-Quan Nguyen-Masse

Is Musk’s firm note to his employees a display of strong leadership or is it an indication of a strictly vertical style of management?

Twitter agrees to sell to Elon Musk, who promises string of changes
advertising content elon musk tesla By Jessica Heygate

Musk has already proposed several changes to the social media platform — such as relaxing content moderation — which could have major implications for advertisers.

Post pandemic, are brands being forgotten?
brands tesla By Ben Essen

The latest Participation Brand Index from Iris reveals a crisis in how brands are thought of by consumers.

Chinese brands record stellar year in Kantar BrandZ Most Valuable Global Brands 2021
amazon china meituan tesla tiktok By Rahul Sachitanand

Four of the five brands that doubled their values in the new Global Top 100 hail from the mainland, and China now has 18 homegrown brands in the ranking.

Has Tesla lost its luxury social status in China?
china tesla By Gemma A Williams

Can Tesla ride it out in China or will it be cripped by growing competitors? Jing Daily looks under the hood to see what’s happening.

Tesla CEO Elon Musk reaffirms no PR position
elon musk tesla By Betsy Kim

CEO believes the products speak for themselves.

Can Xiaomi repeat its smartphone exploits with electric vehicles?
china electric vehicles tesla xiaomi By Rahul Sachitanand

BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend.

Lessons from Tesla, Apple and yoga (yes, yoga) in making sustainability cool
apple fcb interface sustainability tesla By Rahul Sachitanand

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

Tesla placement in Tencent game boosts real-life test drives
china tencent tesla By Carol Huang

Getting Tesla's Model 3 and Model X into Tencent's popular mobile game, Game for Peace, resulted in a boost for test drives and orders.

Tesla dispute with Pinduoduo over discounts powers on
china data ecommerce tesla By Matthew Miller

Brand experience, pricing control and access to personal data are some of the issues on the line as the carmaker refuses to honour a discount the Chinese ecommerce platform offered unilaterally.

It’s official: China’s luxury market is exploding
apple china luxury tesla By Jessica Rapp

China’s luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.

How Elon Musk built global brands with zero marketing
elon musk tesla By Laura Ng

No agenda, no frills, no beating around the bush.

Elon Musk: Hong Kong a 'beacon' city for electric vehicles
china elon musk hong kong tesla By Jenny Chan 陳詠欣

HONG KONG - While Elon Musk's appearance in Hong Kong yesterday yielded no new multi-million-dollar projects, the famous billionaire inventor and entrepreneur, appearing in his capacity as Tesla Motors CEO, lauded Hong Kong's supportive policies and announced a new Tesla store in Macau and a possible production factory in China.