As geopolitical stakes rise, China's electric vehicle market is surging, pushing players like Tesla and Xiaomi to navigate competition, policy shifts, and global trade uncertainties in their bid to lead in branding and tech-driven innovation.
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The fight for EV dominance in China
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chinasummit2025
electric vehicles
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tesla
xiaomi
Audi China marketers on launch of new EV brand
automotive
branding
china
ev
marketing
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
BYD closes 2024 on top, but can it sustain its EV supremacy?
brand health check
byd
electric vehicles
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BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?
Singapore adds urgency to adopting EVs with thriller campaign film
electric vehicles
ev
The film by TSLA for the Land Transport Authority follows a man on seemingly desperate mission to save his family on one electric vehicle charge.
With EVs, we are at 6% penetration in India with 94% still to go: Kinetic Green's Sulajja Firodia Motwani
ev
The CEO and founder spoke to Campaign India on the sidelines of the company's two-wheeler launch and rebranding about its vision of bringing e-mobility to the masses, on reviving the 'Luna' in an e-avatar, and why the lack of charging infra is not a concern for the EV-maker
