Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.
True
automotive
Publicis Media wins back SAIC-GM media mandate in China
automotive
BBDO
china
havas
pitch
Publicis
saicgm
spark foundry
BYD races past Tesla—surpasses $100 billion revenue milestone
automotive
byd
cars
earnings
electric vehicles
quarterly results
tesla
BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.
How personality test MBTI penetrated the marketing world
7eleven
automotive
china
japan
mbti
The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?
Jaguar's contentious rebrand finally gets its car moment, but questions remain
automotive
electric vehicles
jaguar
luxury
rebrand
After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.
Audi China marketers on launch of new EV brand
automotive
branding
china
ev
marketing
In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.
Volkswagen China CMO deported from China for drug use
automotive
china
cmo
volkswagen
Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.
The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion
automotive
japan
nissan
the cmos mo
thecmosmo
An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.
FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China
automotive
china
creative
Dentsu
Publicis
saatchi saatchi
Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.
Mercedes-Benz shifts into high gear on the world's largest LED stage
australia
automotive
Watch the campaign to decide if it is a dazzling display or a dim disappointment.
The Tesla trial: Can brands thrive without a traditional marketing team?
advertising
automotive
electric vehicles
elon musk
marketing
tesla
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
Volkswagen unveils device to avoid kangaroo collisions in Australia
australia
automotive
DDB
volkswagen
Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.
Russian brands eye opportunities in China—and vice versa
automotive
china
geopolitics
With numerous Western brands having left the Russian market at the onset of its war with Ukraine, more Chinese and Russian brands are sizing up opportunities in each others' markets.
Major auto brands linked to forced labour in Uyghur region
automotive
cars
china
Based on a damning new report, brands such as Honda, Volkswagen and Mercedes-Benz are shown to have ties to forced labour in China. These claims are primarily associated with the production of steel and aluminium used in the making of nearly every major car part.
Škoda reviews global advertising
automotive
review
skoda
Car marque is working with The Observatory International.
Bentley Motors appoints global lead creative agency
automotive
ipg
London-based iX given lead creative and strategic agency status.
Audi and M&C Saatchi accused of plagiarism in new ad
automotive
douyin
influencer
mc saatchi
The Audi film—featuring HK star Andy Lau—is under fire for word-for-word similarities to a poem constructed by a Chinese influencer on Douyin.
The automotive industry’s inflection point: A consumer’s view of an industry in accelerated transition
automotive
nielsen
A whopping 87% of customers in the key Asian markets mentioned that they will soon be in the market for a new car. Of these, 24% expected their vehicle purchase to happen within the next six months.
Nissan’s marketing head on consumer targeting and revising the agency model
automotive
cars
cmo
nissan
Asia VP of marketing Nirmal Nair weighs in on ‘collapsing’ agency silos and why the brand is spending 20% of its media budget on those not looking for cars.
Trigger warning: This Hyundai ad is scary on purpose
australia
automotive
hyundai
AnalogFolk's campaign for the Australia launch of the i30 N-Line sedan sets a definite tone. If you can't bear to watch, the agency suggests, then this is not the car for you.
Who's driving brand recognition in Asia-Pacific's automotive sector?
automotive
ASIA's TOP 1000 BRANDS: Tesla pulls into the Top 20 this year as Audi, Nissan, Hyundai, and Volkswagen also overtake peers like Porsche, Ford, Mazda and Mitsubishi.
It’s about building experiences, not just selling cars
automotive
cars
experience
marketing
singapore
The lead marketer at Inchcape explains why taking your hands off the wheel when it comes to messaging in the automobile market is often the best way to drive highly prized consumer engagement.
Automotive marketing in China: Time for a re-think
automotive
china
marketing
A new approach is required as the effectiveness of touchpoints in the auto category declines.
Alibaba and Ford make splash with auto vending machine
alibaba
automotive
tmall
Buying a new vehicle becomes (almost) as easy as buying a refreshing beverage in China.
Infiniti places ambition over odds in its push for growth
automotive
Still working to define itself in Asia, the Japanese carmaker is betting on social media and aims to combine inspiring human stories with more insight into its own brand DNA.
Hyundai’s Olympic experience is dark. Extremely dark.
automotive
hyundai
sponsorship
Built in a bid to change its brand perception, the Korean automaker’s striking pavilion in PyeongChang is turning heads.
China’s luxury car market: Second-tier brands gain ground
automotive
china
intelligence
Everyone has done well. Second-tier brands have done better. Cadillac, for example, reported a 71-percent sales increase, and Lincoln 97 percent.
McLaren finds a connection with sumo's lightest star
automotive
mclaren
sports marketing
The British company has become the first international car brand to align with an athlete in Japan's national sport.
Infiniti names marketing and PR GM for China
automotive
Tim Heile joins the Nissan subsidiary's China joint venture, Dongfeng Infiniti, from BMW Japan.
Mini’s Japan story highlights importance of uniqueness for MNC brands
automotive
The BMW Group car brand continues to grow thanks to distinct positioning and British heritage.
Nissan's head of marketing: Branding needs to be couched in business language
automotive
branding
nissan
How Nissan's efforts to become more unified as a brand hold valuable lessons for marketers (and 'creative hipsters') across all industries.
Starcom Mediavest Group Thailand wins MG account
automotive
THAILAND - Starcom Mediavest Group (SMG) Thailand has been awarded the account for MG in the country, expanding its automotive portfolio.
How Nissan revs up its content-creation engine
automotive
content
japan
nissan
Passing the 'so what?' test: Lessons from the Japan-based automaker's big-budget, in-house content-creation centre
Putting the customer in the driver’s seat
automotive
Digital technologies are rapidly becoming as important to drivers as they are to consumers and office-workers.
Top 1000 2015: Disruption and evolution on the road to new car ownership
automotive
ecommerce
Global auto sales have grown every year since 2009’s recession, and though growth appears to be slowing, 2015 should still bring positive news.
ASEAN car buyers seeking prestige and value
automotive
market
research
Male and female drivers have more in common than one might think, research into car consumers across ASEAN suggests. Conducted by DentsuSense Asia, the agency’s consumer insights division, the report examines attitudes to cars and automotive advertising, and drivers of brand preference, across six markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In total, the study canvassed 3,000 people (500 per market).
Premium auto marques fall back on gimmicks
automotive
cars
china
market
SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.
Is green a selling point for Indonesia’s auto market?
automotive
indonesia
jakarta
INDONESIA - Curtailed fuel subsidies and new tax and finance reforms could be an opportunity to grow the country’s taste for low-cost green cars. But other population factors come into play, and marketers of other products could learn something from the auto market.
SUV sales gain momentum in China
automotive
china
shanghai
The market share of sports utility vehicles, particularly Chinese brands, is surging as ads promoting a culture of freedom and rugged individualism take hold.
GM media review gets underway in Asia
automotive
media
DETROIT - General Motors' global US$3 billion media pitch won't include the business for China and India, but there's still plenty of prizes in Asia.
Ford's marketing boss to headline Campaign Spotlight automotive
automotive
SINGAPORE - Chantel Lenard, vice president of marketing, Asia Pacific and Africa, for the Ford Motor Company, will be delivering the keynote address at Campaign Spotlight Automotive on 25 August at the Goodwood Hotel in Singapore.
New study by Volkswagen and MediaCom underscores changes among Chinese car buyers
automotive
volkswagen
SHANGHAI – Chinese drivers are becoming more discerning and continue to be strongly motivated by social channels, according to a large-scale study in the market conducted by Volkswagen in association with MediaCom.
CASE STUDY: Nissan uses digital content to put Australians in the driving seat
advertising
automotive
digital
nissan
AUSTRALIA - In launching its 370Z sports car in Australia, it was important for Nissan to position the vehicle as one for true sports car enthusiasts. The car was touted as offering real drivers - not Sunday drivers - the perfect blend of performance, design and innovation.
CASE STUDY: Initiative exceeds sales targets for Kia Sportage launch
automotive
case study
initiative
Initiative set out to overcome low brand affinity and a tough target market to change perceptions for the launch of new model Kia Sportage in Australia.
Mercedes-Benz activates interactive service on SingTel Mio Stadium
automotive
BBDO
automotive
BBDO
SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.
Mercedes-Benz activates interactive service on SingTel Mio Stadium
automotive
BBDO
automotive
BBDO
SINGAPORE: Mercedes-Benz has inked a partnership with SingTel Mio TV’s sports channels, Mio Stadium, to offer an interactive TV service on the 'green button'.
Dentsu drives new Honda Accord campaign in India
automotive
Dentsu
honda
INDIA - Dentsu has launched a campaign for Honda Accord in India, positioning the car as the perfect mix of performance and comfort.
Audi revs up to A8 launch in Singapore
automotive
singapore
SINGAPORE - Audi has launched a three-series pre-launch print and TVC campaign driving up to its impending launch from 1 to 3 December.
Chevrolet China tells touching true stories in 'Passion for life'
automotive
campaign
china
Chevrolet China is launching an advertising campaign with four touching stories under the ‘Passion for life’ title.
Mazda picks WE Marketing Group as creative AOR for market expansion
advertising
automotive
hong kong
HONG KONG - WE Marketing Group has sealed the creative retainer account contract for Mazda in Hong Kong after an earlier agency pitch.
Mini hands creative business to Arachnid in Malaysia
advertising
automotive
digital
malaysia
KUALA LUMPUR – Arachnid, a marketing and digital agency based in Malaysia, has been awarded AOR for BMW's Mini in Malaysia following a four-way pitch.
Mercedes-Benz launch A-Class in China with 'Are you ready?' campaign
automotive
BBDO
campaign
china
German car brand Mercedes-Benz is launching the A-Class model in China. ‘Are you ready?’ is a project that looks at the willpower of six men and women, including a film director, a music lover, a baker and an extreme sports biker, to achieve their dreams.
Learning new lessons in controlling brands
automotive
brand
entertainment
facebook
financial services
opinion
pr
social media
Craig Davis, co-chairman and chief creative officer at Publicis Mojo Australia and New Zealand and founder of Brandkarma.com, looks at how brands live and die in the public domain, no longer controlled by corporations.
The evolution of China’s follower brands
automotive
branding
china
facebook
social media
tencent
A number of Chinese brands that began as copycats have shaken off that stigma to become successful in their own right. But where do they go next?
Lu Chuan directs short film for Volkswagen Touareg launch in China
automotive
DDB
volkswagen
BEIJING – In the build-up to the 23 November launch of Volkswagen’s new Touareg flagship model, award-winning Chinese director Lu Chuan has directed an adventurous 15-minute film shot in China's wild and remote Xinjiang region.
Hyundai relaunches Accent model after 11 years 'for guys only'
automotive
campaign
hyundai
korea
Hyundai Motors is bringing back its Accent model after discontinuing the brand in 2000 with a new slogan ‘Guy’s license’.
Royal Enfield Thunderbird inspires Indian men to leave home and find love
automotive
campaign
india
Royal Enfield has tasked Wieden+Kennedy Delhi to inspire men in India to leave home and take charge of their independence to attract the attention of the fairer sex.
Nissan X-Trail appeals to thrill seekers with new campaign in Australia
australia
automotive
campaign
nissan
tbwa
Nissan has launched an integrated campaign for its X-Trail model in partnership with creative agency Whybin TBWA Tequila Melbourne in Australia.
ESPN Player revs up Mercedes-Benz sponsorship
automotive
formula one
SINGAPORE – Mercedes-Benz Singapore has signed up as the first sponsor for ESPN Star Sports’ recently launched ESPN Player, to coincide with the upcoming Singapore Grand Prix.
Mercedes-Benz leverages sponsorship in run up to Singapore F1
automotive
formula one
grand prix
singapore
SINGAPORE – Mercedes-Benz is just one of the marketers leveraging its F1 sponsorship while the teams are in town for this week’s Singapore Formula One Grand Prix.
CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’
automotive
branding
campaign
case study
ogilvy
taiwan
Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.
Caltex promotes Techron with smiley faces in Hong Kong
automotive
campaign
hong kong
Caltex Hong Kong has developed a campaign bringing happiness to town for Techron products by Chevron.
Honda Jazz asks how much can you pack in a hatchback
australia
automotive
campaign
digital
honda
The petite hatchback model Honda Jazz has launched a digital campaign in Australia to demonstrate the size of its interior with the help of a new character and Facebook.
Proton assigns Leo Burnett as creative AOR in Malaysia
account win
automotive
brand
campaign
Leo Burnett
pitch
KUALA LUMPUR – Proton has parted ways with McCann Erickson and appointed Leo Burnett to its advertising account following a four-way pitch.
Creativeland Asia India wins Audi's creative and digital business
advertising
automotive
digital
india
MUMBAI – German auto manufacturer Audi has named Creativeland Asia as its integrated creative and digital agency for India.
Cadillac discontinues CRM contract with McCann Erickson Shanghai
automotive
china
mrm
shanghai
SHANGHAI - Shanghai General Motor's (SGM) Cadillac brand has decided to discontinue its CRM contract with McCann Erickson Shanghai; the rest of the agency's account duties will remain in tact.
Chevrolet Cruze China develops campaign around film talent
automotive
campaign
china
digital
director
General Motors’ Chevrolet Cruze is boosting China's screen talent with an ‘11 degrees’ campaign with Youku and China Film Group Corporation.
Mystery, espionage and car chase fuel Golf GTI campaign
automotive
campaign
volkswagen
Dynamic Marketing Group (DMG), a full-service advertising and communications agency in China, has launched a multi-platform campaign called 'Are you GTI enough?’ for Volkswagen’s all-new Golf GTI.
CASE STUDY: Ford launches an aesthetically pleasing Fiesta in China
automotive
cars
case study
china
Ford set out to launch the Fiesta in China by demonstrating leadership in design and emphasising the car's pleasing aesthetics.
Mini renews shopping experience in Hong Kong with digital additions
automotive
carat
digital
hong kong
retail
HONG KONG – BMW’s Mini has launched a multi-channel retail strategy in Hong Kong to redesign its shopping experience with a Mini Online Store, Mini Mobile Agent, Mini Interaction Centre and Mini Spot.
Proton reviews creative account in Malaysia
automotive
creative review
pitch
automotive
creative review
pitch
KUALA LUMPUR – Proton is believed to be in the process of reviewing its creative account in Malaysia with up to five agencies including incumbent McCann Erickson lining up for the pitch.
Proton reviews creative account in Malaysia
automotive
creative review
pitch
automotive
creative review
pitch
KUALA LUMPUR – Proton is believed to be in the process of reviewing its creative account in Malaysia with up to five agencies including incumbent McCann Erickson lining up for the pitch.
Shanghai General Motor | SGM Expo Campaign | China
automotive
campaign
china
McCann Worldgroup
automotive
campaign
china
McCann Worldgroup
Shanghai General Motors (SGM) has started to roll out its Shanghai Expo initiatives under the framework 'Closing the distance with tomorrow'.
Shanghai General Motor | SGM Expo Campaign | China
automotive
campaign
china
McCann Worldgroup
automotive
campaign
china
McCann Worldgroup
Shanghai General Motors (SGM) has started to roll out its Shanghai Expo initiatives under the framework 'Closing the distance with tomorrow'.
Maruti Suzuki | Ritz Choices | India
automotive
campaign
Dentsu
india
Maruti Suzuki India (MSIL) is taking on the fierce premium hatchback car segment with a campaign launch for its Ritz car brand titled 'Choices'.
Mercedes-Benz | GLK-Class Fashion Show | China
automotive
BBDO
campaign
china
automotive
BBDO
campaign
china
Mercedes-Benz is touting its GLK-Class model in China as mature, adventurous and brave in a new branding campaign developed by BBDO/Proximity China.
Mercedes-Benz | GLK-Class Fashion Show | China
automotive
BBDO
campaign
china
automotive
BBDO
campaign
china
Mercedes-Benz is touting its GLK-Class model in China as mature, adventurous and brave in a new branding campaign developed by BBDO/Proximity China.
Hankook | Hankook Tire 2010 Campaign | China
automotive
campaign
cheil
china
automotive
campaign
cheil
china
Hankook Tire in China has signed with Chinese actress Jingchu Zhang for its 2010 branding campaign.
Hankook | Hankook Tire 2010 Campaign | China
automotive
campaign
cheil
china
automotive
campaign
cheil
china
Hankook Tire in China has signed with Chinese actress Jingchu Zhang for its 2010 branding campaign.
Mercedes-Benz | AMG Drafting | Taiwan
automotive
campaign
ogilvy
taiwan
the work
automotive
campaign
ogilvy
taiwan
the work
Ogilvy & Mather Taipei and design studio JL Design have launched a through-the-line campaign for Mercedes-Benz's AMG vehicle model.
Mercedes-Benz | AMG Drafting | Taiwan
automotive
campaign
ogilvy
taiwan
the work
automotive
campaign
ogilvy
taiwan
the work
Ogilvy & Mather Taipei and design studio JL Design have launched a through-the-line campaign for Mercedes-Benz's AMG vehicle model.
Honda | Around & About | Australia
australia
automotive
campaign
honda
Honda Australia and DraftFCB Melbourne transport the audience to an imaginary wonderland in the latest TVC for the Honda CR-V model.
Maruti Suzuki | MUV Eeco Campaign | India
automotive
campaign
india
Maruti Suzuki India has created a fictional family to promote its family-friendly Eeco model.
MG | Make the Difference | China
automotive
campaign
china
creative
automotive
campaign
china
creative
British sports car brand MG is rolling out a thematic campaign following the brand's relaunch in China last year.
MG | Make the Difference | China
automotive
campaign
china
creative
automotive
campaign
china
creative
British sports car brand MG is rolling out a thematic campaign following the brand's relaunch in China last year.
Nissan | God of Fortune Campaign | Singapore
automotive
campaign
mindshare
nissan
singapore
automotive
campaign
mindshare
nissan
singapore
Nissan Singapore continues raise the good fortunes of the city-state by taking the Chinese God of Fortune onto the streets.
Nissan | God of Fortune Campaign | Singapore
automotive
campaign
mindshare
nissan
singapore
automotive
campaign
mindshare
nissan
singapore
Nissan Singapore continues raise the good fortunes of the city-state by taking the Chinese God of Fortune onto the streets.
Castrol | Ronaldo | Global
automotive
campaign
ogilvy
singapore
sport
As one of the official sponsors of the 2010 FIFA World Cup in South Africa, Castrol has launched a global campaign developed by Ogilvy & Mather Singapore that features football megastar Cristiano Ronaldo.
Honda Jazz | Imagination | Australia
automotive
campaign
honda
Honda Jazz in Australia has released its 'Imagination' TV ad using 1.4 million virtual 'mega bloks'.
States | States Campaign | Thailand
automotive
campaign
fmcg
thailand
automotive
campaign
fmcg
thailand
Lubricant brand States is teaching motorists to specify the brand name when purchasing lubricants in a new television campaign.
States | States Campaign | Thailand
automotive
campaign
fmcg
thailand
automotive
campaign
fmcg
thailand
Lubricant brand States is teaching motorists to specify the brand name when purchasing lubricants in a new television campaign.
Harvest Automobiles | Å koda Branding Campaign | Singapore
automotive
branding
automotive
branding
Czechoslovakian automotive company Å koda is giving the brand a makeover with a series of print ads in Singapore.
Harvest Automobiles | Å koda Branding Campaign | Singapore
automotive
branding
automotive
branding
Czechoslovakian automotive company Å koda is giving the brand a makeover with a series of print ads in Singapore.
Subaru | All 4 The Driver | Australia
australia
automotive
campaign
Leo Burnett
Leo Burnett Sydney is revamping the image of Subaru, aiming to make the brand more human and connect with consumers on an emotional level.
Hero Honda | Twister | India
automotive
campaign
honda
india
Hero Honda's Karizma ZMR motorbike is the ultimate boy's toy in India, launching with a TV campaign featuring Bollywood mega-star Hrithik Roshan.
Nissan | $300,000 Cash Windfall Campaign | Singapore
automotive
campaign
mindshare
nissan
singapore
Nissan is giving away SG$300,000 (US$214,000) in cash for its latest integrated drive and it will be a crime to ignore such a crazy giveaway.