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automotive

Publicis Media wins back SAIC-GM media mandate in China

automotive BBDO china havas pitch Publicis saicgm spark foundry By Nikita Mishra

Publicis has reclaimed the US$146 million SAIC-GM account after a year-long break, marking a major comeback following a fiercely contested pitch.

BYD races past Tesla—surpasses $100 billion revenue milestone

automotive byd cars earnings electric vehicles quarterly results tesla By Staff Reporters

BYD has grown on the back of an impressive performance in APAC, even as a leading global EV market like the US remains off-limits.

How personality test MBTI penetrated the marketing world

7eleven automotive china japan mbti By Minnie Wang

The famed personality test is being utilised by brands to not just categorise its consumers to relevant products, but also to inject playfulness in their campaigns. The question then—does it sell, or is it just a social-media talking point?

Jaguar's contentious rebrand finally gets its car moment, but questions remain

automotive electric vehicles jaguar luxury rebrand By Rahat Kapur

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

Audi China marketers on launch of new EV brand

automotive branding china ev marketing By Minnie Wang

In an exclusive interview with Campaign, Audi China's marketers spoke about launching an entirely new brand targeted at younger consumers, competing in China's busy EV market, and picking Zheng Qinwen as an ambassador.

Volkswagen China CMO deported from China for drug use

automotive china cmo volkswagen By Minnie Wang

Jochen Sengpiehl, the former global CMO of the brand, was detained and expelled from the country after allegedly testing positive for drugs, with traces of cannabis and cocaine found in his blood following his return from Thailand.

The CMO's MO: How Nissan's Mikimasa Hamamatsu fuels brand transformation with innovation and passion

automotive japan nissan the cmos mo thecmosmo By Staff Reporters

An avid skier, the Nissan marketer is always seeking ways to rev up the company's competitive edge, ensuring it stands out in a cluttered market.

FAW Audi hands creative account to Dentsu Creative and Saatchi & Saatchi in China

automotive china creative Dentsu Publicis saatchi saatchi By Minnie Wang

Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand.

Mercedes-Benz shifts into high gear on the world's largest LED stage

australia automotive By Ad Nut

Watch the campaign to decide if it is a dazzling display or a dim disappointment.

The Tesla trial: Can brands thrive without a traditional marketing team?

advertising automotive electric vehicles elon musk marketing tesla By Matthew Keegan

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?

Volkswagen unveils device to avoid kangaroo collisions in Australia

australia automotive DDB volkswagen By Staff Reporters

Designed in partnership with DDB Sydney, the University of Melbourne and Wires, the potentially live-saving car device aims to prevent both kangaroo and human accidents alike.

Russian brands eye opportunities in China—and vice versa

automotive china geopolitics By Matthew Keegan

With numerous Western brands having left the Russian market at the onset of its war with Ukraine, more Chinese and Russian brands are sizing up opportunities in each others' markets.

Major auto brands linked to forced labour in Uyghur region

automotive cars china By Matthew Keegan

Based on a damning new report, brands such as Honda, Volkswagen and Mercedes-Benz are shown to have ties to forced labour in China. These claims are primarily associated with the production of steel and aluminium used in the making of nearly every major car part.