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rebrand

Singapore’s oldest insurer revamps logo and visual identity
great eastern rebrand rebranding exercises By Staff Reporters

The rebranding was led by Design Bridge and Partners.

GroupM to merge agency brands into single P&L
brian lesser groupm ma market shakeups rebrand the big consolidation wpp By Lucy Shelley

WPP to 'sunset' agency specific job titles in the shake-up.

Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
accenture song jaguar pitch rebrand By Lucy Shelley

Accenture Song is the incumbent on the account.

WPP set to drop GroupM brand in media shake-up
brian lesser groupm ma market shakeups rebrand the big consolidation wpp By Beau Jackson

WPP media arm to change name as part of ongoing restructure.

Amazon unveils first brand overhaul in 25 years, led by Koto
amazon brand refresh koto rebrand smile By Staff Reporters

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

Jaguar's contentious rebrand finally gets its car moment, but questions remain
automotive electric vehicles jaguar luxury rebrand By Rahat Kapur

After much heated debate over its 'carless' rebrand and accusations of 'woke' marketing, Jaguar unveils its Type 00 concept car in Miami. But with prices set to surge and a pivot to art-world luxury, some critics are still saying the British marque has gone too far in its reinvention.

Why do it, Nike? What makes a good brand logo?
editors picks jaguar just do it nike rebrand rebranding exercises thelongview why do it By Matthew Keegan

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the steps behind a successful transformation.

Jaguar's identity crisis: A self-inflicted wound that could have been avoided
branding jaguar marketing rebrand By Ramakrishnan Raja

Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.

NRMA Insurance rebrands with a promise to help
accenture song insurance marketing rebrand By Ad Nut

Developed in partnership with Accenture Song, the campaign features a fresh cover of The Beatles' 'Help!' by The Murlocs, introduces a new visual identity, and underscores the importance of community support.

Fresh colours, new fonts: Inside Crunchyroll's rebrand
rebrand rebranding exercises By Nikita Mishra

Merging classic with contemporary, the anime streaming service brings the focus on the fun and joy of anime with new visual assets.

Twitter's blue bird will be replaced with an X in corporate rebranding
elon musk linda yaccarino rebrand By Matthew Keegan

Elon Musk announces an interim "X" logo live since Sunday. It replaces the iconic blue bird symbol, while the site X.com now directs to Twitter.

Behind the rebrand of Northrop Grumman, the aerospace and defence company you’ve never heard of
rebrand By Alison Weissbrot

Virginia-based Northrop Grumman is well-known in government circles, but it has been doubling down on its brand communications to attract new talent and investors.

Behind Sprite’s first-ever global rebrand
coca cola openx rebrand wpp By Surekha Ragavan

Following WPP’s ‘unprecedented’ US$4 billion deal with Coca-Cola, Sprite launches a monumental global campaign. Brand and agency teams discuss this tireless months-long process.

'We wanted to make a statement': reflections on Abrdn's rebrand campaign
financial rebrand rebranding exercises By Imogen Watson

People like to scoff at change, so why would Abrdn be any different?

Weber Shandwick to rebrand and boost investment in consulting services
rebrand weber shandwick By Betsy Kim

The Weber Shandwick Collective and Weber Shandwick Futures will showcase integrated services and innovation while doubling down on consulting.

Facebook corporate is now Meta
corporate meta rebrand By Mariah Cooper

The company’s new moniker reflects its shift from social network to the metaverse.

Rockstar Energy Drink unveils rebrand following PepsiCo acquisition
pepsico rebrand By Emmet McGonagle

PepsiCo acquired the brand last March.

White Ops rebrands to Human
rebrand

Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."

MediaCom unveils global repositioning, logo rebrand
rebrand By Staff Reporters

Global CEO Nick Lawson is taking a new broom to the agency, which turns 35 this year.

Google on why the controversial Workspace rebrand was worth it
google rebrand By Natasha Bach

Google was criticised when it rebranded G Suite to Workspace this fall. But the redesign marked a strategic move for Google — and a bet that remote working is here to stay.