Omnicom's aggressive integration plan, from sunsetting agencies to deep layoffs, has left thousands of staff in limbo. Industry leaders weigh in on the current state of adland.
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the big consolidation
Industry weighs in on Omnicom-IPG acquisition, job cuts
ipg
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merger
omnicom
the big consolidation
GroupM to merge agency brands into single P&L
brian lesser
groupm
ma
market shakeups
rebrand
the big consolidation
wpp
By
Lucy Shelley
WPP to 'sunset' agency specific job titles in the shake-up.
WPP set to drop GroupM brand in media shake-up
brian lesser
groupm
ma
market shakeups
rebrand
the big consolidation
wpp
By
Beau Jackson
WPP media arm to change name as part of ongoing restructure.