The combined agency will serve clients including OCBC Bank, Cathay Pacific, Canon and Singapore government bodies.
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The 2025 Wrap: Top M&A deals
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mergers and acquisitions
Adland’s holding groups went on a 2025 buying spree, with Omnicom forming the world’s largest agency via IPG, while Publicis and Havas scooped up APAC indies amid a martech and AI boom.
MullenLowe and McCann merge in Singapore under McCann banner
ipg
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omnicom
omnicomipg
thebigconsolidation
Omnicom is folding MullenLowe into TBWA globally, but is taking a different approach in Singapore.
Whatever happens, the ghost of Bernbach will continue to haunt me: Merlee Jayme
DDB
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omnicomipg
thebigconsolidation
'You can’t bury a legacy that rewired the entire creative industry,' writes creative leader Merlee Jayme.
Omnicom reveals huge agency shake-up, unveils new leadership, cuts 4,000 jobs
ipg
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omnicom
omnicom group
omnicomipg
thebigconsolidation
Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Chaka Sobhani set for new role after Omnicom acquires IPG
chaka sobhani
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omnicom
omnicomipg
thebigconsolidation
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Omnicom's new structure: Here's who leads APAC
ipg
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omnicom
omnicomipg
thebigconsolidation
An internal memo seen by Campaign Asia-Pacific confirms market heads and senior roles across the media networks are now finalised.
Omnicom-IPG is now one company. The tough questions clients should be asking
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omnicomipg
thebigconsolidation
"If you're not asking, you're assuming. And in a post-merger environment, assumptions are expensive," writes Kevin Freedman.
Omnicom closes Interpublic acquisition for final purchase price of $9 billion
ipg
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omnicom
omnicomipg
thebigconsolidation
Acquisition creates largest holdco based on revenues for the first nine months of 2025.
EU clears Omnicom-IPG $26 billion mega merger
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omnicomipg
thebigconsolidation
Omnicom passes final regulatory hurdle in acquisition of Interpublic Group.
IPG sheds 3,200 jobs, vacates office space ahead of Omnicom merger
ipgomg
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mergers and acquisitions
thebigconsolidation
The holding company’s latest SEC filing shows 800 layoffs in Q3 2025 and over 700,000 sq ft of office space vacated as it races to streamline costs before completing its $13.5 billion merger with Omnicom.
Publicis Groupe to acquire SEA influencer agency Hepmil Media Group
hepmil
hepmil media agency
influencer marketing
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mergers and acquisitions
publicis groupe
Singapore-based Hepmil works with more than 450 brands through a network of over 3,000 creators.
Dentsu CEO responds to international sale speculation: ‘No decisions have been made’
Dentsu
dentsu sale
hiroshi igarashi
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mergers and acquisitions
'We aim to rebuild our international business on our own,' Hiroshi Igarashi says, although it is considering other options.
The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time
Dentsu
dentsu sale
editors picks
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mergers and acquisitions
thelongview
Dentsu’s potential sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work: adapt or go extinct.
Andrew Scott, WPP’s global COO and M&A guru, to step down after 27 years
andrew scott
cindy rose
exits and entrances
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mark read
wpp
Close ally of outgoing CEO Mark Read will support new boss Cindy Rose until end of 2025.
MSQ Partners approaches S4 Capital about possible deal
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martin sorrell
mergers and acquisitions
msq partners
s4 capital
thebigconsolidation
The "combination" could bring together S4 Capital with the owner of The Gate and Walk-In Media.
M&A market 'returns to growth' after difficult couple of years, new data shows
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mergers and acquisitions
The rise has been fuelled by significant investment by private equity and sellers returning to the market.
