Woolley Marketing: All I want for Christmas is… to fall in love with marketing, again
Darren Woolley unwraps his wishes for 2026—more time, more magic, more safety, and a future where humans shine brighter than ever.
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Woolley Marketing: How the holding companies built their own worst rivals
Networks continue to provide the plumbing, Darren Woolley writes, but the talent they trained runs the independent agencies marketers now call for creative magic.
While rivals look outward, WPP is consumed by its own internal crisis
WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.
Woolley Marketing: If I wanted a lucrative side hustle, I'd choose ad fraud
Ad fraud is now a top-tier global crime rivalling drug trafficking, yet barely treated as one. Darren Woolley asks why the industry tolerates losses it would never accept anywhere else.
Woolley Marketing: Why generative AI keeps thinking like an old white man
The datasets shaping AI’s creative output reflect decades of cultural bias. In marketing, that means the future we’re building could look suspiciously like the past unless humans reclaim the creative brief.
Woolley Marketing: Why generative AI keeps thinking like an old white man
The datasets shaping AI’s creative output reflect decades of cultural bias. In marketing, that means the future we’re building could look suspiciously like the past unless humans reclaim the creative brief.
Woolley Marketing: Is your marketing AI investment delivering
Darren Woolley outlines his benchmarks for validating AI marketing, including productivity, speed, scale, and quality, and states productivity and performance, efficiency and effectiveness go hand in hand.
The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time
Dentsu’s potential sale, WPP’s turmoil, Omnicom and IPG’s merger chase all point to the fact that the giants of advertising are stumbling. As TrinityP3's Darren Woolley argues, this is natural selection at work: adapt or go extinct.
Woolley Marketing: We have the data, we have the AI. So why is marketing still so broken?
We're chasing a mirage of hyper-personalisation while our AI diligently learns from our own biased data, pushing customers further away with every well-funded, poorly-targeted click, opines Darren Woolley.
Woolley Marketing: If you care, don’t tell the agency they were a close second
Because sugar-coating the truth does more harm than good, Darren Woolley explains.
Woolley Marketing: Does the work still do the talking?
There was a time when the work spoke for itself—reels packed with iconic ads that did the creative magic. Today, even award-winning work needs a story to grab attention.
Woolley Marketing: How much transparency is too much transparency?
Trust in advertiser-agency relationships hinges not on absolute transparency, but on reasonable openness that empowers both sides without drowning them in irrelevant details, says Darren Woolley.
WPP Media: How did one of the world’s biggest comms companies mess up the messaging?
OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper troubles? TrinityP3's Darren Woolley looks at the communication missteps and what this shake-up means for advertisers, employees, and the future of media buying.
Woolley Marketing: Is it pessimism or realism to manage digital marketing?
Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ones they may not want to hear, says Darren Woolley.
Woolley Marketing: Is agency new business a marketing or sales activity?
Every agency is trying to find the sales pitch that will win the business, but in the process, you might lose the very differentiation that secured your place in the pitch in the first place, says Darren Woolley.
Woolley Marketing: Walking the line between evolution and alienation
Numerous holding companies, including WPP, Dentsu, and Publicis, are rebranding their agencies by shedding legacies. Darren Woolley asks would they advise clients to undertake similar transformations?