Publicis chief executive states strategy is “polar opposite” of its peers.
True
publicis groupe
Arthur Sadoun on why 'pressure' from investors doesn’t matter, Publicis' 'resilience' and the competition
arthur sadoun
publicis groupe
Publicis and TikTok crack the code on why only 27% trends survive beyond two weeks
publicis groupe
tiktok
Thailand, Indonesia and Vietnam move as a single cultural bloc with 70% shared trending content even as they speak different languages. Japan is the self-contained opposite ecosystem that breaks every regional playbook, findings from six months of TikTok data points across seven markets.
Publicis Groupe leaders on their aim to “disrupt” the sport sector with 160over90 acquisition
publicis groupe
Campaign speaks to Arthur Sadoun, chief executive of Publicis Groupe, and Suzy Deering, CEO of Publicis Sports, about sports marketing being the network’s “next big bet”.
Microsoft appoints global media agency
Dentsu
microsoft
Publicis
publicis groupe
Globally, the tech giant's media spend reached US$700 million last year, per COMvergence.
Publicis Groupe acquires creative analytics platform AdgeAI
merger and acquisitions
publicis groupe
AI platform measures creative performance.
Publicis CEO Arthur Sadoun: 'Competitors are living in a dream' about AI replacing people
arthur sadoun
publicis groupe
As Publicis Groupe marks 100 years, CEO Arthur Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.
Publicis creates Japan and South Korea sub-region
publicis groupe
publicis japan
Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.
Publicis hires former WPP Studio X global chief operating officer Sean Palmer
publicis groupe
wpp
Previously based in Singapore, Palmer relocates to London to be Publicis' chief operational transformation officer for global clients.
Creative Minds: Why Nonthaporn Ketmanee believes adland should think more like tennis stars
creative minds
publicis groupe
Inspired by athletes Jannik Sinner and Carlos Alcaraz, the senior creative director at Publicis believes the industry could use more humility, respect, and beautifully crafted thinking.
Publicis scales Working With Cancer initiative to support 40 million workers
publicis groupe
world cancer day
Sadoun speaks to Campaign about survivors’ loss of confidence after a diagnosis and Publicis Groupe's 'most important' work.
Arthur Sadoun on Publicis’ growth, sector woes and why neglecting talent is ‘kiss of death’
arthur sadoun
Publicis
publicis groupe
CEO talks to Campaign after increasing revenue and margin.
Publicis hits record profit margin, adds 5800 staff and hikes cash bonuses 8%
arthur sadoun
publicis groupe
Revenues grew 5.6% in 2025, well ahead of rivals.
Publicis Groupe shines at Campaign’s Southeast Asia Agency of the Year 2025
aoy 2025
leo
OMD
publicis groupe
Leo dominated in the creative categories and Spark Foundry swept the media honours.
How Publicis Groupe is going beyond the marketing department to drive creative business transformation
creative
marketing
publicis groupe
Rather than restrict itself to traditional advertising, Publicis Groupe is leveraging AI and data driven solutions to take on the larger business challenges faced by its clients.
Publicis Groupe to acquire SEA influencer agency Hepmil Media Group
hepmil
hepmil media agency
influencer marketing
ma
mergers and acquisitions
publicis groupe
Singapore-based Hepmil works with more than 450 brands through a network of over 3,000 creators.
Prodigious China MD exits Publicis Groupe
china
jasmine huang
publicis groupe
The former head of content production at Publicis Groupe China left the agency suddenly after returning and successfully leading the content business for over five years.
Turning today’s workforce challenges into tomorrow’s strength
challenges
pauly grant
publicis groupe
strength
workforce
As AI reshapes work and generational expectations evolve, Publicis Groupe is leading the charge not by resisting change, but by reinventing how talent is nurtured, empowered and retained across the region. Chief talent officer for APAC Pauly Grant shares how the company is future-fitting its people strategy to offer meaningful life experiences and learning ecosystems.
Margaret Key exits MSL for a top dual role at Allison Asia and Stagwell
allison asia
magaret key
msl
publicis groupe
stagwell
Key will be based in Singapore for the new role, effective October 1.
PayPal win extends Publicis Groupe's lead in holding company new-business league
new business rankings
newbusiness league
publicis groupe
Meanwhile, Starcom surges amidst a shake-up in the individual agency rankings.