Network’s backing follows recent pushback from other holdcos.
stagwell
Stagwell backs The Trade Desk's addition of AI agents to media planning and buying
Stagwell reports 3% Q4 net revenue growth, bets on AI and political cycle for 2026
Mark Penn’s holding company reported Q4 net revenue of US$651 million.
Stagwell's Assembly and Allison win Oppo Singapore account
Agencies appointed as media and PR AORs following competitive pitch.
Stagwell launches agentic operating system, The Machine
Stagwell will be offering demos at CES.
Are brands safe next to politics? Stagwell’s APAC study says yes
Stagwell’s APAC study finds ads perform similarly across business, politics, crime, and entertainment—the Singapore Future of News forum goes ahead despite the holding company’s recent storm.
Stagwell defends work with Israeli government after criticism
Stagwell owns agencies including Assembly, Forsman & Bodenfors and Goodstuff.
Margaret Key exits MSL for a top dual role at Allison Asia and Stagwell
Key will be based in Singapore for the new role, effective October 1.
Stagwell’s Mark Penn is shooting for more government biz
The CEO and chairman of Stagwell spoke with Campaign regarding the company’s Q2 earnings report that saw an 8% increase in net revenue year over year.
Stagwell reports 8% net revenue increase, half of revenue from creative and comms
The media company’s Q2 2025 earnings cited a net loss attributable to Stagwell shareholders of $5 million versus $3 million in the prior year period.
Assembly and ADK Global officially merge
Stagwell’s long-awaited first APAC acquisition is now closed, with no layoffs, new leadership roles confirmed. Campaign sits down with Assembly APAC CEO Richard Brosgill and his ADK Global counterpart Yasuyuki Katagi to understand what’s next.
Mark Penn’s challenger playbook: Cockroach DNA, pickleball and a $5 billion bet
At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.
Connie Chan exits OMD China for Stagwell; Linda Wang named new leader
Chan, who transformed OMD China into a growth powerhouse, will move from Shanghai to Singapore to take on a regional role with Stagwell.
Stagwell revenue rises 6% in Q1
Besides the US and the UK, all other geographies which includes APAC grew by 43.6%
Forsman & Bodenfors expands earned-first model as Po Kay Lee takes on Asia role
After more than three years leading Forsman & Bodenfors Singapore, Po Kay Lee’s elevation to Asia president comes amid a series of regional wins—and signals a push to reorient the agency’s creative process around ideas, not just media spend.
EssenceMediacom breaks $100 million mark in first global new-biz league of the year
The agency climbs into the March spot following its nearly $200 million win of the Godrej Group mandate in India.
Stagwell to increase adspend on news media by 22%
The move bucks the trend for agencies to shy away from ‘hard news’ due to fears around brand safety and politically divided audiences.
Stagwell revenue up 10% organically in last quarter of 2024
The holding company is predicting net revenue growth of 8% this year.
Assembly achieves B Corp in six APAC markets
EXCLUSIVE: The agency sets sustainability targets to expand certification to India, MENA, and North America next.