The beverage giant is understood to be reviewing its $4 billion global media account, setting up a potential showdown between rival holding companies over data, tech, and agentic AI tools.
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wpp
Ex-global EssenceMediacom chief Nick Lawson lands indie role
essencemediacom
nick lawson
people moves
wpp
Lawson says industry “strongly favours” independent thinking currently.
Jaguar Land Rover appoints WPP: inside the new model
agency partner
brand partnerships
jaguar land rover
wpp
Car retailer confirms appointment of WPP.
WPP wins vote on CEO pay hike despite 25% opposition
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WPP consulted with shareholders and dropped an initial plan to increase executive pay by a higher quantum.
Arthur Sadoun to earn potential $11.3 million package after 20% salary hike
arthur sadoun
cindy rose
wpp
Salary rise follows Publicis’ finding that its chairman and CEO was lowest paid among rivals WPP and Omnicom.
WPP reports 6.7% revenue decline in Q1 2026
earnings season
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The decline is in line with the network’s expectations.
WPP integrates Google Earth AI into WPP Open
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Integration follows the $400 million Google Cloud partnership announced in October.
Clean Creatives urges Netflix to sign 'fossil-free' agency for media mandate
clean creatives
Dentsu
omnicom
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Omnicom, WPP, and Dentsu are in the running for Netflix's $190 million EMEA media business.
Cindy Rose brings in psychologist to boost WPP's culture
cindy rose
wpp
It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.
Three networks pitching for global Adidas account
adidas
global pitch
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WPP’s EssenceMediacom is the incumbent on the account.
WPP hires advisors for potential Burson sale
burson
public relations
wpp
WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.
WPP hires chief transformation officer to drive Cindy Rose's Elevate28
cindy rose
wpp
She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.
WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals
cindy rose
wpp
wpp media
WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.
WPP shakes up bonus scheme to drive collaboration as annual pot halves to $241 million
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Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.
WPP Creative will 'not sunset' agency brands
cindy rose
wpp
Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.
Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’
cindy rose
wpp
CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.