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WPP integrates Google Earth AI into WPP Open

wpp By Lucy Shelley

Integration follows the $400 million Google Cloud partnership announced in October.

Clean Creatives urges Netflix to sign 'fossil-free' agency for media mandate

clean creatives Dentsu omnicom wpp By Staff Reporters

Omnicom, WPP, and Dentsu are in the running for Netflix's $190 million EMEA media business.

Cindy Rose brings in psychologist to boost WPP's culture

cindy rose wpp By Shauna Lewis

It follows the appointment of a new chief people officer, Mark Taylor, former chief people advisor at Lego Brand Group.

Three networks pitching for global Adidas account

adidas global pitch wpp By Shauna Lewis

WPP’s EssenceMediacom is the incumbent on the account.

FTC settles alleged boycott and ‘unlawful collusion’ between WPP, Publicis and Dentsu

Dentsu ftc Publicis wpp By Lucy Shelley

Complaint alleged WPP, Publicis and Dentsu used trade associations to promote “demonetisation of disfavoured political viewpoints."

WPP hires advisors for potential Burson sale

burson public relations wpp By Siobhan Holt

WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

WPP hires chief transformation officer to drive Cindy Rose's Elevate28

cindy rose wpp cindy rose wpp

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

WPP hires chief transformation officer to drive Cindy Rose's Elevate28

cindy rose wpp cindy rose wpp

She joins from The Estée Lauder Companies and will be responsible for designing, implementing and embedding the operations that underpin WPP’s three-year growth plan.

Will chickens scream for Coke in Japan?

coca cola vml wpp By Ad Nut

WPP’s fun campaign sounds out the Japanese appetite for pairing soda with chicken dinners, but AdNut detects fowl play.

WPP hikes Cindy Rose’s potential package to $14.66 million a year to close pay gap on rivals

cindy rose wpp wpp media By Beau Jackson

WPP also found 'disparity' inside its own company as some US-based colleagues on executive committee earned more than CEO.

WPP shakes up bonus scheme to drive collaboration as annual pot halves to $241 million

wpp By Gurjit Degun

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

WPP Creative will 'not sunset' agency brands

cindy rose wpp By Gurjit Degun

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

Cindy Rose on new WPP strategy: ‘We don’t want to be a holding company any more’

cindy rose wpp By Gideon Spanier

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.