WPP’s EssenceMediacom is the incumbent on the account.
True
adidas
Three networks pitching for global Adidas account
adidas
global pitch
wpp
Adidas reviews $512 million global media account
adidas
WPP Media’s EssenceMediacom is the incumbent.
Running against the giants: Can On outpace Nike and Adidas in Asia?
adidas
brand health check
nike
sports marketing
BRAND HEALTH CHECK: Swiss sportswear challenger On is sprinting ahead in Asia with 94% sales growth and flagship expansions, but can its CloudTec innovation and community-driven hype convert into lasting loyalty?
Vietnam's top brands 2025
adidas
campaign 360 2025
campaign360
pureprofile
samsung
top 50 brands
top50brands
vietnam airlines
Vietnam’s 2025 brand landscape is dominated by tech giant Samsung, which outperforms rivals across customer service, loyalty, and purchase frequency to take the crown.
Thailand's Top 50 brands 2025
adidas
campaign360
lazada
pureprofile
samsung
top 50 brands
top50brands
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional research with Pureprofile.
BRAND HEALTH CHECK: What’s behind Adidas’ brand surge in China?
adidas
brand health check
china
Seven quarters of growth, petwear drops and a teahouse in Chengdu later, the sportswear giant is making a very local, very calculated comeback.
Adidas and FCB create performance shoe for runners with Down syndrome
adidas
disability representation
diversity
fcb
Three years in the making: After rigorous testing and development, the product is set to launch in 2026.
Adidas celebrates October sports in latest work
adidas
The campaign features star athletes from across leagues coaching high school athletes.
Brainlabs eyes global expansion with new private equity investment
adidas
amazon
private equity
The digital agency founded in 2012 has grown by 800% since Livingbridge’s investment in 2019—including launching across Latin America and APAC.
Adidas evokes the past in Originals brand platform
adidas
The trio of films echo the brand's famous three stripes.
New-stalgia: How 90s-founded Skechers is stepping into growth
adidas
athleisure
branding
culture
nike
As Skechers makes its debut foray on to the coveted Fortune 500 list, the brand's Southeast Asia managing director Zann Lee, shares the nuggets of insight, introspection and investments that got them there.
Shein, Nike, Adidas questioned over forced labour practices in China
adidas
esg
fast fashion
nike
shein
Sportswear giants Adidas, Nike, along with fast fashion retailers Shein and Temu, have been quizzed by US Senators about the possible use of forced labour in their supply chains.
Lessons from Adidas: How to respond to fake press releases
adidas
Following the recent hoax against sportswear brand Adidas, communication experts explain how to avoid being hit by a similar fake press release campaign.
Adidas hit by fake press release campaign
adidas
Adidas has become the subject of a series of hoax press releases issued by a group campaigning against human rights abuses in the clothing supply chain.
Adidas reunites its global football family ahead of the FIFA World Cup
adidas
Watch the film featuring Lionel Messi, Son Heung-Min, Karim Benzema, Jude Bellingham, Stormzy, Achraf Hakimi, Pedri and Serge Gnabry here
