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private equity

Pitch. Win. Exit? How private equity is reshaping the agency model

agency takeovers blackstone private equity rga By Humphrey Ho

Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.

Interpublic Group sells RGA

ipg omnicom private equity rga sales thebigconsolidation truelink capital By Lucy Shelley

After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.

Thailand, Malaysia draw M&A interest as Asian ad giants hit pause: Report

advertising apac ma private equity By Staff Reporters

A new SI Partners' report reveals Asian advertising groups are under pressure to adapt or face acquisition—with Q3 2024 deal volumes up 7.2% and AI investments hitting $17 billion despite concerns over its reliability for agencies.

Paramount completes $8 billion merger with Skydance Media in bid to ‘energise’ the streamer

paramount private equity By Joseph Arthur

With streaming platforms continuously turning to advertisers to remain profitable, Paramount’s merger may represent a significant move from the media and technology company to better compete with the major players.

Brainlabs eyes global expansion with new private equity investment

adidas amazon private equity By Shauna Lewis

The digital agency founded in 2012 has grown by 800% since Livingbridge’s investment in 2019—including launching across Latin America and APAC.

M&A Watch: Private equity steps up in May

private equity By James Kesner

Global activity is in line with the previous two months.

Midas Private Equity buys Korean brand commerce firm Boost Lab

private equity By Robert Sawatzky

The Seoul-based private equity firm continues to build its marcomms portfolio as part of a broader expansion plan.

Korean performance-agency deal signals new private-equity entrant in Asian marcomms

private equity By Robert Sawatzky

WPP’s former Korean chief teams up with ex-Goldman Sachs leader as Midas Private Equity acquires leading independent Mirae I&C, with ambitious plans to expand in Asia.

Nielsen to sell to private equity for $16 billion

nielsen private equity By Alison Weissbrot

The embattled measurement company rejected a previous takeover offer.

SEC Newgate plans privatisation, eyes APAC acquisition

private equity By John Harrington

The PR agency has announced plans to de-list from the stock market and form a new company backed by private equity investment.

Why private equity is set to become the dominant force in marcomms M&A

ma private equity By Jim Houghton

Unlike 20 years ago, private equity firms recognise that the role of marcomms has evolved significantly and is now a critical element of the boardroom discussion.