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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend ai connected tv nielsen report retail media networks By Matthew Keegan

Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.

Nielsen rolls out CTV measurement for APAC advertisers on YouTube
ctv google nielsen ott youtube By Shawn Lim

As free ad-supported television (FAST) content on platforms like YouTube continues to grow in Asia-Pacific, Nielsen is expanding its connected TV capabilities across 11 markets.

APAC marketers have low confidence in digital ROI measurement
media nielsen roi By Staff Reporters

TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report

Nielsen gets its MRC accreditation back in the US
measurement nielsen By Alison Weissbrot

The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.

Advertisers in APAC increased digital ad spend in 2022
ad spend nielsen By Staff Reporters

TOP OF THE CHARTS: Nielsen Ad Intel shows a big jump in ad spending in highly competitive markets.

How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
adtech martech media buying nielsen By Shawn Lim

Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.

Nielsen One Ads makes its debut, with support from ad buyers
nielsen By Alison Weissbrot

Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.

Nielsen adds YouTube in Total Ad Ratings in three SEA markets
nielsen youtube By Staff Reporters

Advertisers in Thailand, Indonesia and the Philippines can now measure YouTube inventory in their cross-platform campaigns.

The simple truth about gender pay inequity in adland
dei diversity gender pay gap inclusivity nielsen By Nikita Mishra

Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?

Unilever is top advertiser in three SEA markets: Nielsen
ad spend advertising nielsen unilever By Staff Reporters

Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.

Nielsen's Robert Gilby is Dentsu International's new APAC CEO
apac ceo nielsen By Staff Reporters

After a short stint at the media measurement company, he replaces Ashish Bhasin and will oversee 11,600 people in 18 markets.

Nielsen report: Advertisers aren’t spending enough money
ad spend effectiveness nielsen roas roi By Shauna Lewis

Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.

GroupM sets parameters for new measurement partners in the US
measurement nielsen tv By Alison Weissbrot

The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.

Electric avenues: Emerging channels dominating ad budgets as brands follow the crowd
nielsen report By Staff Writer

Nielsen’s 2022 global marketing report dives into consumer behaviour on digital platforms, the rising social media trends, and what brands should expect when adopting new channels to reach audiences.

Purpose, promise, and prevalence: Increasing brand awareness and authenticity
nielsen By Staff Writer

Nielsen’s 2022 global annual marketing report reveals why brand awareness and authenticity are more important than ever, and how brands must hold themselves accountable to elicit meaningful engagement from their audiences.

Nielsen to sell to private equity for $16 billion
nielsen private equity By Alison Weissbrot

The embattled measurement company rejected a previous takeover offer.

How brands can mimic leaders to succeed
branding nielsen By NielsenIQ

Walmart, Kraft Heinz, Tyson Foods, Samsung, Toyota, and Best Buy. All of these brands share one common thread. By the end of 2021, they had successfully leveraged their brand and excelled at a time when most brands struggled to make an impact.

Will 2022 be the year of the 'sonic boom'?
branding nielsen By David Courtier-Dutton

Ten predictions for the sonic branding and marketing industry in 2022.

Broadcast still dominates video viewing in Hong Kong
broadcast nielsen ott streaming top of the charts tv video By Staff Reporters

TOP OF THE CHARTS: Latest Nielsen data in January 2022 shows streaming platforms represent only a fifth of Hong Kongers' in-home video consumption, led by YouTube.

WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
measurement nielsen television By Sabrina Sanchez

The decision comes amid growing calls to diversify TV measurement strategies.

The automotive industry’s inflection point: A consumer’s view of an industry in accelerated transition
automotive nielsen By Kaustav Roy

A whopping 87% of customers in the key Asian markets mentioned that they will soon be in the market for a new car. Of these, 24% expected their vehicle purchase to happen within the next six months.

Nielsen rebrands amid business changes
measurement nielsen By Sabrina Sanchez

It has unveiled a new logo following media measurement turmoil and the sale of Global Connect.

Nielsen appoints new APAC president
measurement nielsen By Robert Sawatzky

The media analytics company taps Disney's former regional leader and past Singapore IMDA board member Rob Gilby to lead APAC growth.

The keys to unlocking growth in the financial services ecosystem
brands marketing nielsen By Connie Lee

As the pandemic accelerates digitisation in financial services, brands that think more holistically about their role in the larger ecosystem have an opportunity to unlock new opportunities.

VideoAmp to kick off currency test with major holding companies
nielsen By Alison Weissbrot

There’s a big opening in the US TV measurement space now that Nielsen is without MRC accreditation, and the sharks are circling in the water.

Nielsen loses accreditation for national and local TV in the US
nielsen tv By Alison Weissbrot

The Media Ratings Council accreditation loss will push the industry toward use of alternative currencies.

NBCUniversal to shake up measurement provider roster
measurement media nielsen tv By Sabrina Sanchez

The media company is reviewing more than 70 responses to its RFP, including current provider Nielsen, expected to conclude in September.

Spotify ties Nielsen demos to audience measurement on podcasts
measurement nielsen spotify By Alison Weissbrot

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers.

Nielsen: Brands are showing up next to anti-Asian hate speech
brands nielsen By Sabrina Sanchez

Advertisers are unintentionally funding sites that contain anti-Asian keywords.

Too many SKUs: 70% of bottled teas account for 2% of sales
fmcg nielsen top of the charts By Staff Reporters

TOP OF THE CHARTS: A glut of underperforming product variants is hogging valuable shelf space in Hong Kong and other markets, according to NielsenIQ.

Nielsen to overhaul flagship currency by 2024, but change will be slow
measurement nielsen By Alison Weissbrot

The industry’s measurement giant is finally responding to calls from media buyers and owners for a consistent cross-channel measurement solution.

Nielsen names global chief marketing and communications officer
cco cmo nielsen By Aleda Stam

Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.

40 Under 40 2020: Siddharth Sankhe, Nielsen
40 under 40 advertising apac leadership marcomms media nielsen By Staff Reporters

Data and analytics maven Siddharth Sankhe has introduced innovative digital intelligence solutions to keep his company growing during a downturn.

As the pandemic prolongs, here's how marketers need to rethink their plans
brand brand marketing brands nielsen By Rahul Sachitanand

Three market watchers—Nielsen, Digimind and Euromonitor—provide some fresh insights on how consumers are thinking, acting and spending.

Japanese consumer market faces strong headwinds
korea nielsen south korea By Nielsen

ASIA's TOP 1000 BRANDS: An ageing population, shrinking economy and pandemic worries means Japanese shoppers will become exceedingly selective for value and services, according to Nielsen.

Tourism-dependant Thailand turns to local needs
fmcg nielsen thailand By Nielsen

ASIA'S TOP 1000 BRANDS: As Thailand's travel and hospitality industry is rocked by COVID-19, the economy and FMCG industry is realigning to focus on home, health and safety.

Hong Kong weathers a perfect storm
fmcg hong kong nielsen By Nielsen

ASIA's TOP 1000 BRANDS: Amid protests, pandemic and pessimism, Nielsen explains how Hong Kong consumption has changed in recent months.

South Korea's shift online benefits delivery services, and trusted brands
korea nielsen south korea By Nielsen

ASIA's TOP 1000 BRANDS: Even in one of the least impacted markets, the pandemic has driven significant changes in shopping behaviours, according to Nielsen.

How purchasing has changed in markets rebounding from COVID: Nielsen
brands ecommerce nielsen retail By Rahul Sachitanand

Consumers in Japan, Hong Kong, Taiwan and South Korea likely felt the softest pandemic impact, but are yet reprioritising their purchases as home, office and school merge.

Is it better for brands to change consumer behaviour or to adapt?
asia bbc dbs havas nielsen By Carol Huang

CAMPAIGN CONNECT: While offline businesses may return, it's unlikely to expect consumer habits to remain unchanged.

MNC brands may suffer as buyers scrutinise health and hygiene: Nielsen
brands nielsen retail By Rahul Sachitanand

People will move toward brands that are locally sourced unless big brands better explain ingredient origins and packaging, says Nielsen intelligence chief.

Nimble marketers can benefit from changes in Vietnamese consumer purchases: Nielsen
brands consumer nielsen vietnam By Rahul Sachitanand

Personal care, frozen foods, online grocery could benefit from enforced COVID-19 consumption changes

Like it or not, influencer marketing is changing
influencers measurement nielsen By Barney Farmer

The metrics that agencies and brands are using to understand the impact of working with influencers are not fit for purpose.

Koreans take online shopping to new levels
nielsen By Nielsen

Sophisticated online shoppers seek healthier options, diversity in selection and better experience.

Both economy and consumer confidence subdued in Singapore
nielsen singapore By Nielsen

The financial climate in the city may be low-spirited, but FMCG ecommerce sales are surging and brands can take heart from Singaporeans' love of trying new products.

Brand-faithful, fairly optimistic and prone to save: NZ consumers
new zealand nielsen By Nielsen

Brands in New Zealand need to work hard to lure loyal consumers away from their favourite products, in a market where the economic forecast appears tentatively optimistic.

India: Sky-high shopping confidence but a slowdown in FMCG
india nielsen By Nielsen

Amid the general good news on India's economy, there are a few sticking points—most notably around growing unemployment.

Few brand loyalists among HK shoppers, who are easily swayed by value, utility
hong kong nielsen By Nielsen

As FMCG growth slows, marketers in Hong Kong face a populace that's not reluctant to switch brands if they see a good reason to do so.

Fast growth fuels trials of new brands in the Philippines
consumer nielsen philippines By Nielsen

Higher consumption and spread of mobile Internet means Filipino consumers are interacting with brand names like never before.

Indonesian consumers confident and willing to spend
indonesia nielsen By Nielsen

Shopping behaviour is changing in this Southeast Asian market, with its young population representing potentially vast unlocked opportunities.