Facing leaner budgets and a changing media landscape, APAC marketers are prioritising data-driven decisions and new channels, Nielsen’s 2025 Annual Marketing Report reveals.
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Over 50% of APAC marketers plan to cut ad spend in 2025: Nielsen
adspend
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connected tv
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retail media networks
Nielsen gets its MRC accreditation back in the US
measurement
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The measurement giant regains certification for its flagship national TV measurement product just ahead of 2023 upfront.
How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
adtech
martech
media buying
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Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Nielsen One Ads makes its debut, with support from ad buyers
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Ad buyers are generally supportive of Nielsen’s attempt to overhaul its measurement systems but are still building towards a world with multiple currency providers.
The simple truth about gender pay inequity in adland
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diversity
gender pay gap
inclusivity
nielsen
Should companies relying on employee meet-ups, happy hours and Taco Tuesdays to create a good working culture instead shift their focus to fair pay regardless of gender, race or ethnicity?
Unilever is top advertiser in three SEA markets: Nielsen
ad spend
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unilever
Plus, the biggest-spending advertisers in APAC according to Nielsen's Ad Intel solution.
Nielsen report: Advertisers aren’t spending enough money
ad spend
effectiveness
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Study finds that media spend needs to be between 1% and 9% of revenue to stay competitive.
GroupM sets parameters for new measurement partners in the US
measurement
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tv
The media buying giant aims to bring the buy side’s voice to the TV measurement conversation with a new set of standards for partners.
Purpose, promise, and prevalence: Increasing brand awareness and authenticity
nielsen
Nielsen’s 2022 global annual marketing report reveals why brand awareness and authenticity are more important than ever, and how brands must hold themselves accountable to elicit meaningful engagement from their audiences.
Nielsen to sell to private equity for $16 billion
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private equity
The embattled measurement company rejected a previous takeover offer.
WarnerMedia brings on Comscore, iSpot and VideoAmp as measurement partners
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television
The decision comes amid growing calls to diversify TV measurement strategies.