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media buying

Principal Media: Can agencies stay objective while selling inventory?

media buying transparency By Matthew Keegan

SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.

WhatsApp officially introduces ads in updates tab

media buying meta social media advertising whatsapp By Matthew Keegan

For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.

CCI raids raise questions on price-fixing and collusive ad structures in India

competition commission of india Dentsu groupm ipg media buying price fixing Publicis

The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.

How to put creativity back into media buying

ai automation machine learning media buying By Vladyslav Zhovtenko

RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.

What do you do if you're Dentsu?

advertising Dentsu earnings ian whittaker media buying opinion By Ian Whittaker

As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.

Female and working in media investment? Practise your golf swing

gender equality media buying By Shauna Lewis

Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?

Year in Review: The biggest media stories of 2023

adtech media buying programmatic By Shawn Lim

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

GroupM ramps up decarbonisation efforts in new partnership with SeenThis

carbon emissions groupm media buying sustainability By Staff Reporters

With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.

Carlsberg appoints global media agency to $229 million account

alcohol Carlsberg media agencies media buying By Shauna Lewis

Shortlist comprised Wavemaker Global, iProspect and Zenith.

Google misleads advertisers, violating standards, says video ad research report

advertising google media buying youtube By Rahat Kapur

The tech giant has failed to meet promised standards when placing video ads on third-party sites, reveals a new study by the brand ad-analysis company, Adalytics.

How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC

adtech martech media buying nielsen By Shawn Lim

Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.

Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure

media buying spotify By Brandon Doerrer

The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.

China’s media buying costs to rise less than 3% in 2023: Ebiquity

china ebiquity inflation media buying By Minnie Wang

Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.

Agencies on alert as Tesco goes shopping for media account

media buying wpp By Arvind Hickman

WPP’s MediaCom has handled the UK’s largest supermarket since 2015.

Wavemaker lifts veil on AI media planner Maximize

artificial intelligence media buying wavemaker By Omar Oakes

The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.

Campaign Crash Course: How Facebook's ad auction works

facebook media buying vaynermedia By Staff Reporters

Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.

Why the buying exercise is flawed in a media pitch

media buying By Darren Woolley

Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.

How a media planner's job has changed in a decade

media buying By Natalie Mortimer

Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.

Are trading scale and size of billings no longer vital in media?

agencies groupm ipg mediabrands media media buying By Gideon Spanier

IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?

Save the date: tuning in to seasonal events

media buying ramadan tv video By Rashmi Paul

Advice from a media buying platform on how advertisers can take better advantage of media around their seasonal offers.

Initiative's Mat Baxter: Accenture should beware the 'pain' of media planning and buying

initiative ipg mediabrands media buying By Alex Brownsell

Initiative's global chief executive Mat Baxter on the agency's fightback in 2017, why he welcomes competition from the consultancies, and a crucial 12 months for the UK business.

Accenture faces 'conflict of interest' questions over buying programmatic and auditing media

media buying By Gideon Spanier

Media consulting firms and media agencies charge that Accenture's launch of a programmatic media planning and buying unit presents a "clear conflict" of interest.

At last, brands begin telling agencies to diversify; advocates cheer

advertising agencies campaign360 diversity media buying By Ilyse Liffreing

HP and General Mills say they will require agencies to meet diversity goals, signaling a shift in client involvement.

Japan gets to grips with programmatic technology

japan media media buying programmatic By Helen Roxburgh

In the second of our two-part series on the evolution of media in Japan, we explore an area that’s destined to become part of the mainstream planning and buying—as soon as enough people understand what it’s all about.

Fiat launches EMEA and Asia-Pacific media rethink

media buying new business By Gurjit Degun

Fiat, the Italian car manufacturer, is reviewing its media planning and buying arrangements across EMEA and Asia-Pacific.

Ikea picks GroupM and Dentsu Aegis in ground-breaking $388.4m media review

account win carat media buying mindshare new business By Gideon Spanier

Ikea has picked two media-buying groups, GroupM and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated $388.4 million media account.

Mondelēz consolidates media with Carat across region

asia carat media buying mondelez By Matthew Miller

ASIA-PACIFIC - Aegis Media's Carat has won media planning and buying for all of Mondelēz International's brands across a wide swath of North Asia and Southeast Asia, taking the business from Mindshare, Campaign Asia-Pacific has learned.

Indofood consolidates media duties at Havas’ Arena

indofood media buying mindshare By Byravee Iyer

JAKARTA - Indonesia’s largest food company, Indofood, moved its global media planning and buying duties to Havas Media Group’s Arena in Indonesia after a competitive pitch process.

Brands not keeping up with buying behaviour, social media habits : Ogilvy One

brands media buying ogilvy one social media By Jin Bo

BEIJING – Ogilvy One Worldwide has launched a new offering, 'Social selling', to help companies drive top-line growth through the use of social media, following research that reveals a social media adoption gap exists between salespeople and sales organisations.

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