The media mandate sits with Mindshare.
True
media buying
OMD China expands Yili remit with $100 million digital win
account win
media buying
OMD
omd china
pitch review
Principal Media: Can agencies stay objective while selling inventory?
media buying
transparency
SOUNDING BOARD: As agencies move closer to owning the media they sell, the debate shifts from whether principal media belongs in the mix to how transparent and responsible it can truly be.
WhatsApp officially introduces ads in updates tab
media buying
meta
social media advertising
whatsapp
For the first time, WhatsApp will display ads and offer paid subscriptions for exclusive content in its Updates tab, expanding its revenue streams while keeping personal messages ad-free.
CCI raids raise questions on price-fixing and collusive ad structures in India
competition commission of india
Dentsu
groupm
ipg
media buying
price fixing
Publicis
The recent raids on GroupM, Publicis, Dentsu and IPG have put newfound regulatory heat on top agencies, raising uncomfortable questions about price-fixing, market dominance, and the future of media buying in India.
How to put creativity back into media buying
ai
automation
machine learning
media buying
RedTrack’s Vladyslav Zhovtenko examines the impact of context-switching, yet at the same time why marketers shouldn’t automate everything.
What do you do if you're Dentsu?
advertising
Dentsu
earnings
ian whittaker
media buying
opinion
As a growing divergence in financial performance between Japan and the rest of the world emerges, Ian Whittaker explores if it's time for Dentsu to evaluate whether or not to keep its international assets.
Female and working in media investment? Practise your golf swing
gender equality
media buying
Investment teams at media agencies are 'chest-beating, cliquey old boys' clubs'. Can they ever hope to change?
Year in Review: The biggest media stories of 2023
adtech
media buying
programmatic
GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.
GroupM ramps up decarbonisation efforts in new partnership with SeenThis
carbon emissions
groupm
media buying
sustainability
With this partnership, GroupM will aim to reduce its carbon output and cut down on unnecessary emissions for every individual campaign.
Carlsberg appoints global media agency to $229 million account
alcohol
Carlsberg
media agencies
media buying
Shortlist comprised Wavemaker Global, iProspect and Zenith.
Google misleads advertisers, violating standards, says video ad research report
advertising
google
media buying
youtube
The tech giant has failed to meet promised standards when placing video ads on third-party sites, reveals a new study by the brand ad-analysis company, Adalytics.
How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC
adtech
martech
media buying
nielsen
Nielsen believes that independent data sets should be made available to all SME advertisers to gain critical data and insights across all media platforms in APAC.
Media buyers confident in Spotify’s ad biz despite Dawn Ostroff departure
media buying
spotify
The audio streaming platform said this week it would put just under 600 people, or 6% of its workforce, out of work as its advertising and content lead leaves the company.
China’s media buying costs to rise less than 3% in 2023: Ebiquity
china
ebiquity
inflation
media buying
Real media buying cost inflation stands at 2.5%, while advertisers cut media budgets by 10% to 15% in 2022, says a recent report.
Agencies on alert as Tesco goes shopping for media account
media buying
wpp
WPP’s MediaCom has handled the UK’s largest supermarket since 2015.
Wavemaker lifts veil on AI media planner Maximize
artificial intelligence
media buying
wavemaker
The WPP agency says Maximize can run 100 million media plans at the click of a button and then 'optimise it to death'.
Campaign Crash Course: How Facebook's ad auction works
facebook
media buying
vaynermedia
Understand the intricacies of the advertising auction powering one of the world's biggest platforms, with tips on how to 'game' the algorithm and best guarantee success.
Why the buying exercise is flawed in a media pitch
media buying
Especially during the pandemic, trying to lock in a media-buying position in a state of so much uncertainty is bound to create distrust and disappointment.
How a media planner's job has changed in a decade
media buying
Three media planners in Australia tell Campaign they're more responsive, contributing more to business outcomes than at the start of the 2010s.
Are trading scale and size of billings no longer vital in media?
agencies
groupm
ipg mediabrands
media
media buying
IPG Mediabrands' CEO thinks it is all about strategic capabilities. What about the rest of the industry?