RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.
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pitch review
Samsung embarks on global CRM review
pitch review
rga
samsung
Shell puts global PR up for review
pitch review
The review, expected to wrap in Q1 2024, comes after holding company Havas faced backlash for winning and accepting Shell’s media business.