The media mandate sits with Mindshare.
True
pitch review
OMD China expands Yili remit with $100 million digital win
account win
media buying
OMD
omd china
pitch review
Samsung embarks on global CRM review
pitch review
rga
samsung
By
Lucy Shelley
RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.
Shell puts global PR up for review
pitch review
By
Ewan Larkin
The review, expected to wrap in Q1 2024, comes after holding company Havas faced backlash for winning and accepting Shell’s media business.