Brands must embrace counter-culture, RGA APAC's Ben Miles opines. As AI takes over the predictable, the creative industry's greatest asset is its humanity.
True
rga
Be more punk: Why design needs to get messy again
brand design
design
rga
From indie to holdco and back again: RGA’s PE-owned independence
rga
RGA leadership talks about the agency’s first year of returning to independence.
Ad creatives share the Super Bowl LX spots they wish they worked on
digitas
mccann
rga
super bowl
vml
For Question of the Week, Campaign asked Adland to share the Super Bowl LX work they wish they did.
RGA shuts Singapore operations
ipg
rga
truelink capital
Majority of staff affected as the agency takes this step just six months after regaining independence from parent company IPG.
Samsung embarks on global CRM review
pitch review
rga
samsung
RGA previously held some of Samsung’s global CRM account, but it is understood that the agency has not worked with the brand in this capacity for over a year.
2025 Cannes Contenders: RGA creatives weigh in
cannes contenders 2025
cannes lions 2025
canneslions2025
rga
A ubiquitous surname, a sexually transmitted infection, the printing of memories and an animal god that helps gamers might all bring fame glory to campaigns in Cannes next week.
RGA appoints Melissa Jackson Parsey as global chief strategy officer
melissa jackson parsey
rga
Position has been vacant for more than a year after Tom Morton's departure.
RGA debuts global AI Products Team, hires Ben Cooper as lead
ai
ben cooper
michael titshall
rga
The new offering is backed by RGA's $50 million Innovation Fund.
‘It’s about tools and taste’: RGA's creative chiefs on creativity, tech and the return to independence
ipg
nick pringle
rga
tiffany rolfe
truelink capital
Tiffany Rolfe and Nick Pringle talk to Campaign about the critical relationship between creativity and AI.
Pitch. Win. Exit? How private equity is reshaping the agency model
agency takeovers
blackstone
private equity
rga
Private equity is no longer circling the ad industry—it’s taking over. As agencies transform into investment assets, Helios & Partners CEO Humphrey Ho unpacks the high-stakes tension between creative independence and financial control.
Interpublic Group sells RGA
ipg
omnicom
private equity
rga
sales
thebigconsolidation
truelink capital
After 23 years as part of IPG, the sale will return the creative innovation agency to independence as a privately owned company.
IPG announces flat Q3; RGA and Huge held for sale
earnings
financials
interpublic
ipg
ma
rga
thebigconsolidation
The holding company’s full-year organic growth forecasting remains at 1%.
How Ponos' Battle Cats clawed back more than a million lost players
case study
esports
gaming
rga
CASE STUDY: Gaming company Ponos and creative arm RGA resurrected a struggling mobile game that was deemed too 'complex'. The game eventually achieved triple-digit growth and regained over a million lapsed players.
IPG unifies Acxiom and Kinesso under one leader
ipg mediabrands
kinesso
rga
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
IPG turns down investor who made approach to buy MullenLowe
ipg
mullenlowe
rga
News coincides with IPG exploring a potential sale of RGA to Tata Consulting Services.
IPG reportedly in talks to sell RGA to Tata Consultancy Services
dow jones
interpublic group
rga
wall street journal
Based on a report by WSJ, the potential acquisition by TCS would place the company alongside other consulting giants like Accenture and Deloitte in offering integrated digital transformation and creative services.
Embracing my truth as a gay Muslim man
lgbtq
pride
pride month
rga
Growing up in a strict Muslim family in Singapore, coming out as queer seemed impossible. But a pivotal moment taught RGA's Amirul Nasir the importance of living authentically and the power of patience and support.