Leadership in digital marketing often comes wrapped in analytics and product launches. But Mennell demonstrates it’s also about empathy, flexibility and proving that parenthood and high performance are not mutually exclusive.
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Women to Watch 2025: Louisa Mennell, Kinesso
IPG unites agencies and clients under all-in-one data platform ‘Interact’
The move forms part of a larger trend for holding companies to break down information silos across their agencies and partners with shared platforms.
IPG unifies Acxiom and Kinesso under one leader
EXCLUSIVE: Jarrod Martin has been charged with better activating Acxiom data to power “precisely targeted” solutions for IPG clients.
Move and win roundup: Week of April 8, 2024
VaynerMedia, Kantar, Reed Woods, Hero, L’Oréal, Kellanova, AS Watson, Time Out, BBDO, OpenX, TBWA, Google Cloud, Kinesso, Mindshare, and others in our weekly collection of people moves and account news.
IPG Mediabrands merges Kinesso, Reprise and Matterkind
Merger forms part of network’s transition to a simplified model under one P&L as clients demand greater speed and flexibility.
Women to Watch 2021: Nikki Ding, Matterkind
Ding has pioneered new products and processes for IPG’s practices that have driven significant business results, and is actively working to bring greater gender diversity to the tech industry in China.
IPG: Being responsible with data-driven marketing
IPG companies Kinesso and Acxiom help marketers amplify the impact of traditional and addressable media through the better use of data
IPG rolls out new martech company Kinesso in Asia
New data-driven firm launching today in Singapore, Hong Kong and Japan absorbs Cadreon, built to leverage Axciom deal.