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programmatic

StackAdapt launches integrated platform to connect programmatic and email marketing
programmatic stackadapt By Staff Reporters

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

Why traditional programmatic is holding you back
performance marketing programmatic By Ramakrishnan Raja

The media ecosystem in Asia is now embracing app-driven, performance-first advertising. It's a shift that demands immediate attention from regional CMOs, says Resonant Agency's principal Ramakrishnan Raja.

Brand safety tops list of concerns for programmatic advertisers: WARC
brand safety programmatic warc By Chris Powell

The survey of 100 programmatic experts found that verification, viewability and measurement are also among the common worries

Maximising e-commerce success: Proven strategies for modern advertising
advertising ai ecommerce generative integration programmatic By Meher Patel

Meher Patel, founder of Hector AI, outlines the key technologies enhancing e-commerce advertising performance, driving higher engagement and conversions.

Inside Reddit's strategy to court advertisers in Asia Pacific
adtech programmatic reddit By Shawn Lim

Durgesh Kaushik, the platform's APAC leader explains to Campaign why Reddit has already put down roots in Australia, Taiwan, Hong Kong, Cambodia, Malaysia and Vietnam.

Rory Sutherland: 'Programmatic is a load of bollocks' and what’s wrong with podcast ads
digital marketing programmatic roi By Lucy Shelley

The vice chairman of Ogilvy UK argues digital advertising is broken.

Can curation revive the programmatic open auction?
adtech programmatic By Shawn Lim

Campaign explores the value of the open auction for publishers, and whether the risk of vulnerability can be subsided with curation.

Will zero-party data restore consumers' trust in brand value?
adtech ai programmatic By Shawn Lim

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

Roblox to offer in-game programmatic video ad buys via PubMatic tie-up
programmatic pubmatic roblox By Reem Makari

Partnership will enable more brands to tap into over 71 million daily active users on Roblox, nearly half of which are Gen Z.

Why does such a lack of transparency still exist in adtech?
adtech programmatic transparency By Shawn Lim

Although many adtech players remain incentivised to keep the ecosystem opaque, new business models and auditing practices are challenging the status quo to demonstrate value for clients.

Forbes ‘mistakenly’ ran MFA site for years
adalytics adtech programmatic By Shawn Lim

The MFA site featured ads from global brands while all major holding companies were found to have purchased ad space on the now-disgraced platform.

P&G’s Marc Pritchard on using media to grow markets: “The only ‘currency’ that matters is sales dollars”
ai media pg programmatic By Joseph Arthur

Speaking at the ANA’s Media Conference, P&G’s chief brand officer emphasised the importance of reach, effectiveness and efficiency—and integrating the three.

Inside Burger King's performance-marketing strategy in Korea
adtech performance marketing programmatic By Shawn Lim

The fast-food joint started with a vision to obtain high-value users in South Korea. We speak to the brand’s digital marketing representative to learn about the brand’s data-driven approach to obtain long-term users and optimise creative campaigns.

Is it time for publishers to reassess their adtech stack?
adtech media programmatic By Shawn Lim

Publishers are struggling to assess the value of multiple vendor relationships while streamlining their tech stack. Campaign asks experts in the region for suggestions on what publishers should do.

Billions in ad revenue untapped due to inefficient programmatic advertising: What needs to change?
adtech fraud jellyfish programmatic By Shawn Lim

Presently, investment in programmatic media does not provide advertisers with the reach and viewability they are paying for. We ask experts how marketers should navigate problems such as made-for-advertising websites.

Accenture Song enhances adtech arsenal with Jixie acquisition amid cookie apocalypse
accenture accenture song adtech programmatic By Staff Reporters

To address the challenges arising from the phasing out of third-party cookies, Accenture Song has acquired Jixie to help digital publishers navigate the digital media ecosystem.

Year in Review: The biggest media stories of 2023
adtech media buying programmatic By Shawn Lim

GroupM's media buying practices in China come under the spotlight, Google's battle with Adalytics and retail media networks continue to prosper - we recap some of the biggest headlines in adtech and media in 2023.

Privacy Sandbox: Unlocking the potential of a more private internet
adtech cookies programmatic By Kunal Guha

With Google set to turn off cookies for millions of people on January 4, 2024, Kunal Guha, the platform's director of privacy partnerships for APAC, says the ad industry support is crucial.

Only one third of every ad dollar spent reaches an end user: ANA report
effectiveness programmatic transparency By Joseph Arthur

The US advertisers' industry body has exposed the $88 billion programmatic market's damning lack of transparency in a recent report – here’s where your programmatic ad dollars may really be going.

PubMatic's Activate rolls out in APAC, adtech battle heats up
adtech ctv dsp programmatic pubmatic By Shawn Lim

PubMatic’s new tool, Activate, allows agencies to go directly to the SSP, bypassing DSPs. How will this change the ad tech landscape in APAC?