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email

StackAdapt launches integrated platform to connect programmatic and email marketing

email programmatic stackadapt By Staff Reporters

Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.

Why email (yes, email) will be hot in 2024

email By Jon Beck

Email isn’t boring. In fact, with cookies finally getting punted in 2024, email in all its forms — advertising, newsletters, monetisation, and data sourcing — is set to dominate.

8 best practices for successful email marketing

email marketing By Victoria Perera

Permission to email your customer is a valuable privilege, as email remains one of the most powerful forms of communication. A senior digital consultant with Archetype provides eight guidelines to make sure you use that position effectively—and don't abuse it.

Email “still an alpha channel” for marketing

email marketing salesforce By Faaez Samadi

Still one of the most effective channels, email should still get as much attention as other marketing mediums, according to marketing heads at Toyota and JAM Direct.

CMOs: Our bad emails fail with existing customers

email marketing By Simon Gwynn

Only 13% of CMOs in a CMO Council study said they were realising the revenue potential of existing consumers.

Don't batch-and-blast away your brand

email marketing By Charlie Loo

Email blasts can come back to bite you in today's customer journey.

Contact strategy: Let data be your guide

analytics data email By Stacie Tureson

It’s imperative marketers develop and implement a knowledge-based contact strategy the governs the cadence and content of messaging across channels.

Adobe expands digital experience-building capabilities

adobe digital email marketing By Gabey Goh

Showcase of tools taking place at annual conference event in Singapore

Email still the key to ROI, customer data: Ematic Solutions

asia email marketing By Gabey Goh

SINGAPORE - Startup company Ematic Solutions is hoping to help marketers in the region increase return on investment on their email marketing efforts.

Inbound marketing giving SMEs a competitive edge

b2b content email seo By Gabey Goh

SINGAPORE - Small and medium sized businesses (SMEs) are using inbound marketing to challenge the marketing budgets of bigger competitors.

Asian consumers still find marketing content irrelevant: Experian

asia content email By Gabey Goh

SINGAPORE - Personalised mail reaches 74 percent of Asian consumers, but 70 percent find the content irrelevant, according to a study by Experian Marketing Services Asia Pacific.

'Tis the season for intelligent email marketing tactics

email marketing By Barry Adams

The end of the year through Chinese New Year is a clutch time for Asian retailers, with consumer spend taking a 15 to 20 per cent jump. Experian’s Barry Adams gives insight from his firm’s recent Holiday Marketeer Survey, looking at the tactics retailers used globally this season as well as how the internet has turned local traditions into global propositions.

Q&A: Simon Grabowski of email-marketing firm GetResponse

email marketing By Nikki Wicks

SINGAPORE - Email marketing can provide startups and small businesses with a platform to compete with large organisations, according to the founder and CEO of GetResponse.

Experian redesigns platform for consumer-centric universe

digital email marketing online salesforce By Matthew Miller

ASIA-PACIFIC – Experian Marketing Services rolls out a ground-up overhaul of its Experian Cross-Channel Marketing Platform. The intent is to make it easier for marketers to design and deliver coordinated communications across multiple channels in response to consumer actions.