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The Grinch and McDonald's team up to ruin Australia's Christmas spirit
ad mcdonalds By Ad Nut

If you thought Christmas in the Aussie summer was odd, wait till you see how McDonald’s and the Grinch are successfully ruinin’ it.

Samsung's new ad puts AI to work so people don't have to
ad ai samsung By Staff Reporters

Less chores means more time to unwind. Samsung's AI Home promises to handle the errands and literally everything else.

X retires ‘unnecessary’ ads hashtag to help eradicate spam
ad ai grok hashtag x By Beau Jackson

Ads on X will be processed by AI.

Neverland set for global expansion with franchise model
ad agency marketing By Alessandra Scotto di Santolo

The set-up includes expansion plans in Asia Pacific, with rollout due in 2025.

40 Under 40 2024: Megan Reichelt, Integral Ad Science
ad advertising apac leadership marcomms media By Staff Reporters

Reichelt’s rapid ascent is marked by her exceptional business acumen, partnership prowess and commitment to educating brands about the ever-evolving digital landscape.

Sara Ali Khan's spicy comebacks with Kurkure defy gender norms in new campaign
ad Leo Burnett By Campaign India Team

The film conceptualised by Leo Burnett takes a stance against conformity, aiming to inspire individuals to liberate themselves from the pressures of a set culture.

Tinder empowers a woman to swipe right on new bonds and experiences
ad campaign tinder By Campaign India Team

Tinder has rolled out a campaign 'you up' as a part of its global message 'it starts with a swipe' to redefine the narrative around dating by exploring the possibilities that extend beyond the search for 'the one’.

Vivo urges parents to #SwitchOff their smartphones and rekindle family bonds

ad vivo By Campaign India Team

Vivo has rolled out the fifth edition of its #SwitchOff campaign, to highlight the essence of meaningful relationships, especially between parents and children.

Ferrero Rocher unwraps Christmas joy with Hrithik Roshan and Sara Ali Khan

ad campaign By Campaign India Team

Hrithik Roshan and Sara Ali Khan star in Ferrero Rocher's holiday campaign.

Colgate-Palmolive flosses away bad hygiene in their cheeky new ad with a sweet tooth
ad campaign By Campaign India Team

Who doesn't love enjoying a nice sweet treat. But would you use one to brush your teeth with before bed?

Cadbury Celebrations unwraps prosperity for homepreneurs
ad campaign ogilvy india By Campaign India Team

Cadbury Celebrations has rolled out a campaign #ThisAdIsMyStore, putting the spotlight on small business owners and gifting them the visibility they need to have a joyous Diwali.

McDonald's serves up accessibility with colour blind friendly features
ad campaign By Campaign India Team

The fast food giant's 'EatQual campaign' underscores its commitment to breaking down barriers, ensuring that every customer is able to access the brand easily.

HSBC transforms dream getaways into tangible realities
ad campaign hsbc By Campaign India Team

Watch the film conceptualised by BornHi Digital here.

Disney Star ignites social change by advocating for respectful queer lexicon
ad campaign By Campaign India Team

Watch the film conceptualised by 22Feet Tribal here.

Roe vs Wade: Saatchi & Saatchi recreates famous 'Pregnant man' ad in protest
ad By Imogen Watson

UK agency reacts to recent comments by US Supreme Court Justice Samuel Alito.

Don’t forget: funny is your brand superpower
ad advertising brand campaign comedy By Staff Writer

Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?

Stayfree tells fathers what their daughters left unsaid

ad campaign By Campaign India Team

Conceptualised by DDB Mudra, the film highlights how Indian daughters could be extremely close to their fathers, and yet not be able to discuss one of the main phenomena in their lives—their period

UK's advertising watchdog censures Alibaba over programmatic ad sexualising young girl
ad alibaba programmatic By Ben Bold

ASA censures Chinese platform for Ad served programmatically via open marketplace.

Adland reacts after Google rolls out further ad controls for users globally
ad adland google youtube By Shauna Lewis

YouTube users can now limit ads relating to pregnancy, parenting, dating and weight loss, in addition to gambling and alcohol.

LinkedIn makes space for employees in India to find their professional tribe
ad linkedin By Campaign India Team

Watch the film conceptualised by The Glitch.

Snap’s first Oscars ad promoted new filter for the deaf community
ad oscars snap By Shawn Paul Wood

The ad was the social media giant’s first to air during the Academy Awards.

Amazon delivers love labelled with gratitude this Diwali
ad amazon By Campaign India Team

The campaign titled, 'deliver the love' ahead of the festive season, aims at spreading the message of spending Diwali with covid heroes.

Lego's Christmas ad mixes Star Wars with a firefighting dragon and dancing cacti
ad lego By Shauna Lewis

The film transforms children’s fantasies into tangible scenes for the viewer.

Amazon Prime Video urges less binging and more time with family this Diwali
ad amazon prime video campaign diwali By Eularie Saldanha

Campaign India catches up with marketing director Sushant Sreeram to learn more about the growth of OTT and its surprising Diwali campaign.

Ad fraud: The other pandemic
ad ad fraud By Bob Hoffman

THE AD CONTRARIAN: Despite predictions that we're turning the corner on ad fraud, the problem keeps getting worse, to the point where even experts who have studied fraud across industries for decades are stunned by the scale of waste.

Digital adspend shows signs of revival Down Under
ad australia digital iab spend By Rahul Sachitanand

Market shows 11.3% growth from the second quarter to reach $2.26 billion in Q3, retail leads growth.

How big brands can rejuvenate and stay on top
ad digital transformation ias By Staff Reporters

Here are just some of the many key lessons from yesterday's Asia's Top 1000 Brands event in Singapore.

Removal of condom ads in Shenzhen sparks widespread discussion
ad By Staff Reporters

A metro station in the southern Chinese city was heavily covered with Okamoto adverts — but these were later pulled down.

China breaks in two Pocari Sweats over Hong Kong protest furore
ad china hong kong pocari sweat By Jingjing Ma

Pocari Sweat in China disowns Hong Kong sister company's decision to pull ads from TVB for its allegedly biased protest coverage.

Updated: 'RedEye' fraud op suspected to exploit digital ad industry in China
ad fraud By Jenny Chan 陳詠欣

An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.

Protecting your brand from fake news during the Indonesia elections
ad elections fraud ias indonesia integral ad science media news By Felicia Li-Gaillard

Integral Ad Science's Felicia Li-Gaillard explains what brands should look out for during the election period, and how to protect their reputations.

Want a little Pepsi in your CNY space epic? Neither does Ad Nut
ad cny pepsi pepsico By Ad Nut

Cinematic extravaganza jarringly brought back to Earth by beverage intervention.

'What is Peppa?' trailer injects much Chineseness into British cartoon
ad By Jenny Chan 陳詠欣

The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.

Singtel really likes revamping old songs
ad ad nut campaign singtel By Ad Nut

Selling Singtel Power in the same way you sold broadband? Meh.

‘Fast-track’ Asia to lead adspend growth in 2019: Zenith
ad advertising forecast spend top of the charts By Staff Reporters

TOP OF THE CHARTS: China and India among the nations driving highest growth.

Global programmatic spend up 24% in 2018, slowing in 2019: Zenith
ad advertising asia forecast global marketing spend By Faaez Samadi

New forecast predicts slowing of growth as programmatic becomes the dominant form of trading digital media.

Lexus launches ad scripted entirely using AI
ad ai artificial intelligence By Magda Ibrahim

Spot is directed by Oscar-winning Kevin Macdonald.

APAC mobile ad fraud to hit US$56 billion by 2022
ad advertising apac asia fraud top of the charts trafficguard" By Faaez Samadi

TOP OF THE CHARTS: New research from TrafficGuard and Juniper Research says fraud remains rampant across mature and maturing Asian markets.

BRAC and Ogilvy urge us not to forget the Rohingya
ad campaign ogilvy By Faaez Samadi

New campaign highlights plight of people one year on from their forced exodus from Myanmar.

Online video ad spend growth slows: Zenith
ad online report spend study video By Faaez Samadi

The agency’s latest report finds that while spend is still high, its rate of growth is slipping year-on-year.

Groovy ghosts liven up the party in Ikea spot
ad mother By Ad Nut

WORK WORTH A WATCH: 'Ghosts' for Ikea by Mother London

New Australian lamb ad divides opinion, again
ad australia By Faaez Samadi

While not as controversial as its previous offerings, the latest campaign has drawn criticism for its political satire, or lack thereof.

See human run. See human jump. Go human, go.
ad france mondelez video By Ad Nut

From France: 'Agility masters', by Marcel for Granola (Mondelez).

A cricket anthem about buckets? Ok then, KFC
ad australia cricket KFC By Faaez Samadi

To launch the new cricket season in Australia, KFC is encouraging an 'army' to don camo-coloured KFC buckets on their heads. Guess you sort of have to be there.

MSF puts people first in new HK campaign by Ogilvy
ad hong kong ogilvy ooh By Ad Nut

Impartiality at the core of the humanitarian orgranisation's new outdoor visual campaign.

9 campaigns (good and bad) for Singapore National Day 2017
ad brand marketing singapore By Faaez Samadi

In honour of Singapore’s 52nd birthday, we take a look at some of the brand campaigns and promotions celebrating the Lion City.

Transparency issues about maturity, not corruption: AdParlor
ad advertising brand safety cannes lions corruption digital technology transparency By Faaez Samadi

As more markets, particularly in Asia, become more digitally advanced, the big-ticket issue of transparency in online advertising will eventually be solved, said AdParlor’s APAC CEO.

Philippines tourism fires McCann over 'Sights' ad (Updated)
ad mccann philippines tourism By Faaez Samadi

Agency statement says work for Phillipines Tourism is original, and not a ripoff of a 2014 South African ad.

Watsons Malaysia apologises for ‘blackface’ ad (Updated)
ad hari raya malaysia watsons By Faaez Samadi

The pharmacy says the video is based on an old legend and celebrates inner beauty.

Postr announces tie-up with Hutchison 3 Indonesia
ad advertising indonesia tech By Faaez Samadi

Ad tech company launches new lock-screen app with third-largest local telco.