SPIKES PREVIEW: Ahead of his keynote at Spikes Asia, the global CEO doubles down on his advocacy for bringing back humour in advertising—despite how difficult it can be to pull off—with or without AI.
True
comedy
Don’t forget: funny is your brand superpower
ad
advertising
brand
campaign
comedy
Done brilliantly, humour in advertising can lead to global brand awareness and huge acclaim. But if a joke fails to land, it can be disastrous. How can companies navigate the comedy challenge?
The world needs comedy right now: Brands should be delivering it too
comedy
"This is no time to bury your sense of humour."
