Recent research and shopper trends point to a clear shift in China’s retail landscape with the most durable growth in categories including AI wearables, experiential luxury and premium pet care coming from brands that respond to the evolving priorities of consumers with meaningful innovation.
How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth?
In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI.
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Creative leaders from Tag discuss the array of creators needed to power a content engine — and what tomorrow will hold for creatives and the industry at large.
As Japan faces an ageing population and dwindling workforce, we hear from leaders at EssenceMediacom Japan and Uber Japan about why generational diversity, gender diversity, and familial aid are the way forward for a more compassionate workplace.
We take a closer look at Publicis Groupe’s award sweep at Campaign Asia-Pacific’s 2023 Agency of the Year awards.
In a digitally driven world, TikTok has successfully replicated the outsized push that brands would get by being at the consumer’s eye level in traditional retail, through the platform's unique strengths of reach, relevance, and results.
Delving into strategy, AI-driven solutions, and ESG compliance helped Carat Taiwan race ahead of the pack to become Taiwan Media Agency of the Year.
Engaging customers in a digital world is more hands-on than ever. Meta shares insight into how to leverage your channels to maximise conversations with consumers.
We hear from experts at Tag about how organisations can deliver on their sustainability goals by embracing incremental change and cross-functional thinking.
Golds for Australia and New Zealand’s Agency Head of the Year, Performance Agency of the Year, and Independent Agency of the Year confirms remarkable 12 months of growth.
In the face of external challenges, the Singapore-based team found a winning formula by embracing ‘insider knowledge’ and doubling down on existing clients.
WE Red Bridge’s most recent report ‘ESG means business in China’ focuses on the growing importance of ESG-linked themes for B2B companies in China and recommendations on how such initiatives need to be communicated.
Zenith went from surviving to thriving by pivoting its entire business strategy, which paid off in record revenue and lit the way for the next generation.
‘Virtual influencers’ making a real-world impact and creators who cut across generational divides, have helped T&A Ogilvy Vietnam become the only agency from the country to win Southeast Asia Influencer Marketing Agency two years in a row, besides securing its second win in the PR category at a national level.
‘Provocative’ data solutions see Wavemaker build on its silver win from 2022 to nab the title of Data Analytics Agency of the Year.
Diversity, equity, and inclusion are among the reasons for high staff retention as Dentsu Creative Hong Kong eradicates the gender pay gap, champions mental health and well-being, and supports neurodiverse youth.
EssenceMediacom’s experts on Gen Z and Gen Z staff weigh in on their expectations from their workplace, and how the advertising business can navigate the often fraught landscape of diversity, equity, and inclusion.
With over 750 entries and 126 jurors over six markets, the first-ever YouTube Works Awards Southeast Asia came in with a bang. Celebrating the best advertising on the platform, the winning entries are an illustration of industry-wide trends, from the increasing adoption of AI to authentic creator collaborations and multi-format, multi-device storytelling.
Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.
EssenceMediacom leaders across APAC shared how unconscious bias can be detrimental to the workplace, the very real impact it has on employees, and why the onus is on agencies to educate their clients on bias.
Leaders at Publicis Groupe, Heineken, and Suncorp share how embedding creative thinking at the heart of a business can empower its growth.
In our era of fluid consumer journeys and rapid tech development, it’s time for brands to go beyond omnichannel and think about creating omni experiences.
As we prepare for the new year, we hear from leading marketing and media professionals about their top concerns for 2024, from the balance of upper- and lower-funnel ad dollars to the benefits and risks that artificial intelligence poses.
The latest report from DoubleVerify and WARC shows just how much impact media quality and performance have on advertising outcomes in APAC.
At Southeast Asia’s ForYou Summit, TikTok revealed its flagship products for 2024 and gave an audience of marketers an insight into how its solutions will help brands and advertisers succeed in the age of content.
Changing economic conditions and media consumption habits are among the many factors prompting a shift in marketing approach. Meta’s latest whitepaper charts the path forward.
At Campaign Game Changers, We Are Social Singapore debuts its revamped innovation arm, .XYZ, with a refreshed proposition.
In its mission to create authentic localised experiences and foster an emotional connection with Chinese consumers, the heritage whisky brand has rolled out a Mid-Autumn campaign inspired by Fujian culture and the spirit of reunion.
A jury of marketing and advertising industry leaders give exclusive insights into how the first-ever Southeast Asia YouTube Works awards represent the future of creativity, effectiveness, collaboration, and the use of AI in marketing.
For luxury brands, it’s no longer a question of whether to market themselves on Douyin, but rather how to do so.
As Mega Sales Season kicks off in APAC, we hear from experts at Meta about how AI can help supercharge the year-end festive sales season.
With more content being produced and consumed than ever, how can a content engine help brands and agencies reach consumers across all touchpoints and drive business efficiency?
Publicis Groupe and Meta are leveraging AI to create more bespoke, creative, and effective marketing campaigns, finally living up to the promise of personalisation at scale.
We caught up with Virginia Loh, AMD’s marketing director for Asia Pacific and Japan, about how the company is making strides in APAC and beyond, driven by its challenger spirit and “exceptional culture.”
In its odyssey to capture the hearts and minds of China’s younger generation, the historic Cognac brand looks towards rejuvenation and localisation.
According to DoubleVerify’s Global Insights Report, APAC is stacking up well compared to other regions — but it’s important to consider all the factors at play when making media investments.
For the third annual edition of Diversity Talks, we hear from brand marketers around APAC about why we need DEI more than ever and how companies can (and should) embrace DEI initiatives both internally, and in their products and services.
In the quest for audience attention in our saturated digital media landscape, how can brands ensure that no moment goes wasted? We dive into the details of an illuminating joint study from TikTok and WARC to find out.
With the industry shifting to content-first commerce, brands should aim to delight by tapping into consumers’ experiential needs — as well as the tools to leverage them.
The Publicis Groupe Asia-Pacific CEO shares her thoughts on this year’s Titanium winners, the state of creativity in APAC, and what she hopes to see from future award entries.
Instead of reserving our best creative selves for tentpole occasions — Super Bowl, shopping seasons, awards — we should infuse creativity into everyday moments, says TikTok’s Shant Oknayan.
In the interconnected, gamified world that’s Web3.0, it’s time brands moved from story telling, to story living. See how brands can co-create narrative arcs to let consumers “live the journey,” and brand equity cues that work in the virtual realm.
Armed with wide-ranging influence and innovative solutions, Alibaba is tackling sustainability alongside its partners and consumers.
At an exclusive Campaign360 roundtable, regional marketers unpacked the most persistent challenges they face in brand advertising, influencer marketing, and ad spends — and how a holistic, full-funnel approach can address those concerns.
In an ever-changing industry, your greatest defence is staying informed about the latest digital marketing tools and insights.
Meet Petal Ads, Huawei’s newly rebranded ad platform built to harness the potential of the Huawei ecosystem.
As Taobao marks its 20th anniversary, the Chinese e-commerce giant is tapping into its rich ecosystem and technology-driven background to continue delivering for both merchants and consumers.
Staff turnover is dropping in Publicis Groupe Greater China thanks to a new initiative which grants employees the autonomy to volunteer for new roles, promotions, or pay hikes outside the regular evaluation cycle.
Taobao’s flagship festival makes a triumphant return with exhibitions across 10 cities showcasing the shopping trends of China’s Gen Z consumers.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.
On the wish list is acing a hole-in-one with Tiger Woods in attendance, evoking emotions with words, getting six-pack abs. But first, pizza. He can't live without pizza, even those with pineapple.
The new agency will be led by Masaya Hosogai of FCB Health and Junji Yokokawa of McCann Health Japan.
We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.
Using a portion of Foodpanda Singapore’s advertising budget from its Green Label sustainability accreditation scheme, Teads Care is helping Wateroam in its mission to provide clean drinking water free of charge to 65,000 people in Myanmar.
Focusing on ‘Generation Now’ through ‘creator-led, commerce-centred partnerships’ between brands and social media’s shining lights reaps rewards.
New CEO Sharlene Wu masterminds golden turnaround that sees focus shift to mid-tier clients and working smarter.
Tokyo’s UltraSuperNew earns another gold award with its focus on Gen Z, commitment to causes and shattering taboos.
Shinji Tsukamoto of Amazon Ads shares his thoughts on changes within the advertising industry, the challenges Amazon Ads is working on solving, and why it’s best to always work backwards from the customer.
Brand owners everywhere have lots to learn from a young, mobile-first population in APAC, who are at the vanguard of many of the emerging trends in marketing.
Marketing spend is often the first victim of a recession. As talks of an uncertain economy and budget cuts deepen, marketers need to find a way to do more with less, and chart long-term brand growth while meeting short-term milestones. Across multiple studies, data points, and insights, one finding is clear: Companies that invest in brand-building amid a downturn emerge stronger, more resilient, and see more long-term benefits than brands that don’t.
Age is, actually, more than just a number — it’s key to our individual perspectives and, harnessed correctly, generational diversity can benefit us all in the workplace. We hear from EssenceMediacom China’s Yolanda Gao and Joy Long about the importance of a workforce with a diverse age range and how the company is fostering a culture of age inclusivity.
At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Gen Z is set to inherit the earth and they’ll be livestreaming on Twitch while it happens. Here’s how to understand, connect with and align your brand values to digital natives.
Insights unlocked by Alibaba can help merchants to translate emerging consumer trends into product development.
Inputs from senior leaders at the Japan operations of EssenceMediacom and AKQA on navigating a path through male allyship.
Today’s sophisticated marketers are using discovery commerce to connect with customers well before their intent to purchase using powerful technology that drives results. We’d love your insights on how you are using discovery commerce in this quick 1 minute survey!
SPORTFIVE’s Echo Li expounds on how Chinese brands can use 'the beautiful game' to raise their global profile.
Alibaba’s strong consumer mindshare and integrated e-commerce approach enable brands to generate long-term value through livestream commerce — here’s how.
Through the upcoming 11.11 shopping festival and beyond, Alibaba’s unique membership management programme helps retailers on the platform reap the rewards of having a loyal, engaged customer base.
As innovations make leaps and bounds and shopping increasingly shifts online, brands have to proactively implement sophisticated strategies to drive sales. Discover a major aspect of e-commerce that can pique consumer interest, before they even know they want to purchase.
With ‘Real Magic’, Coca-Cola is taking a fresh look at flavours, collaborations, distribution, and festive consumption, seeking inspiration from pop culture and its own storied past.
Leading marketers in Asia Pacific expound on the shift towards open discussion of mental well-being and why brands are duty-bound to spearhead the conversation.
What could we be doing better in our DEI content? Help us give a platform to unsung causes, tell us what topics you've had enough of, and voice your thoughts on what we should cover for Women to Watch 2022 and 2023.
Manulife Philippines’ CMO and DEI lead on how a keen understanding of your consumer, curiosity, tenacity, and cooperation can lead to lasting change.
We spoke to marketing leaders from Google, Manulife, Haleon, and Colgate-Palmolive about how empathetic leadership can set brands apart both internally and externally.
How Braze helped Bukalapak cut through its own noise and drive sales
In these challenging times, it is harder than ever to argue for ad spend investments. The Trade Desk and other experts dissect changes in media behaviour, analysing the right metrics, and the death of the third-party cookie.
We speak to top marketers from PepsiCo, Dole Sunshine Company, and Colgate-Palmolive on how to create tangible change within the sustainability sphere.
Landing on the perfect creative style for your brand’s TikTok presence requires artistic flair and a test-and-learn approach in equal measure.
Dwivedi will continue to be a member of the Global Board of Directors at the international body.
PepsiCo’s APAC chief marketing officer and chief sustainability officer on why innovation is the mark of great marketers.
Marketing leaders at DBS, Spotify and Twitter share their thoughts on how out-of-the-box partnerships can bring about great things.
Some of Asia’s leading marketers have a candid discussion on the most pressing issues facing the industry, as it navigates a return to business as usual.
Haleon’s global head of media business units on why internal authenticity is critical for brands and marketers looking to change the game.
Spotify’s head of marketing for Southeast Asia on how a “creative as usual” mindset can push brands to do bigger, better, things.