Jenny Chan 陳詠欣

The luxury company plays by its own distinct rules when it comes to marketing. Elsewhere in China's Top 100 Brands chart, Apple slips a few spots, while Uber plummets down the list.

We saw much longer strides in brand perception as a result of an intentional focus on service. The opposite is true for local losers, even if their drops are not as dramatic.

A dispute that resulted in a public argument outside WPP's Shanghai offices last October has now led to an official civil complaint.

Influencer marketing is a multi-billion dollar industry that is both glamorous and ugly. A discussion at our CampaignComms conference explored ideas like a Glassdoor equivalent for influencer reviews and a '4R' vetting criteria.

McDonald's and Starbucks triumphed over 230 other fast-food restaurant and coffee-shop brands in the whole of Asia Pacific.

Huawei has taken over from Xiaomi as the top Chinese brand across APAC.

Dentsu China Xover Center (CXC for short, and pronounced 'C by C') will launch on 1 June.

Efforts to address authentic differences between men and women need not be held back in the name of political correctness or progressiveness, say practitioners.

Wild served in leadership roles in China for both PHD and OMD over the past eight years.

A tool that lays out hidden markups of digital media buying and potential arbitrage in China has caused a stir following its release last month.

New shop takes Resonance China's ex research lead back to New Zealand.

An ad-fraud network is reaping as much as RMB20 million (US$3 million) per day, and fraud-detection measures have failed to detect it, according to verification company Adbug.

The invented pictogram is not a brand name; the Swedish company intends it as a conceptual signifier for plant-based milks. And it already shows signs of catching on.

On World Intellectual Property Day, we take a look at China, where the law surrounding IP infringement increasingly has teeth.

JWT male executives win out and a Wunderman man was culled in the agency's first post-merger shakeup at the sub-region level.

Competition from Alibaba and JD proved too costly for Amazon China's domestic retail business, say industry experts.

R3 whitepaper finds marketers in China can no longer only rely on agencies to select and launch KOL campaigns.

An Ogilvy study says to make luxury matter to the post-90s generation of young Chinese, brands have to change six marketing rules.

Winner in FAW-Volkswagen pitch unseats MediaCom, claims account is worth RMB2 billion (US$298 million) in billings.

Bima Said, formerly of DAZN Group, will head Mailman's regional ops out of Indonesia.

How can esports 'n00bs' (newbies) get in on the marketing action, so they can later say to themselves GGWP ('good game, well played')?

Telecom and smartphone maker ranks No. 1 in brand power despite its struggles.

The company appoints Cary Huang to a dual role.

Text, images and video takeaways from the Digital360Festival, which took place March 28 in Shanghai.

Caught the influencer influenza? We take stock of the contagious KOL industry in China and determine how effective the spread really is.

Elizabeth Edmiston is stepping down after six and a half years at the US apparel brand.

China newbies like The Beyond Collective, London Advertising, VCCP, and Feref are sussing out new business opportunities in the mainland.

The client worked with DDB previously.

The Chinese investment conglomerate has set up a pure play operation company to serve fashion brands with ambitions in Greater China.

The centre was the result of six months of research to understand GenZ's makeup purchase behaviour in China.

Following a pitch, reportedly against Carat China and Blue449 China, Mindshare increases its remit from two to 13 brands.

Wan-Gyn Ang is the new CEO of Carat China, filling a post that has been vacant for more than eight months.

Matt Sutton has joined Whalar as CEO in Asia.

Baidu's daily active user (DAU) count grew 87% over eight days.

We highlight three domestic Chinese brands utilising technology, nostalgia, and humour to their advantage.

Another CDF subsidiary, Duty Zero, at the Hong Kong International Airport, is an existing client.

The group also names an APAC MD for Publicis Sapient.

Hear from the model in the videos that led to the cancellation of D&G's 'The Great Show', and the experiential agency behind the doomed Shanghai production.

The Chinese internet has oinked in approval for a Peppa Pig ad that is half a movie trailer and half a sponsor promo for China Mobile.

CEOs and founders in China do not speak out enough, according to communications and marketing executives in a new survey from Weber Shandwick.

Her job scope as COO will cover Omnicom Media Group China's media agencies, OMD and PHD, as well as the group’s data and analytics division, Annalect.

Social media posts had suggested the agency was closing its doors by the end of this year.

Taking a life of its own, Chinese-style marketing has followed neither existing textbooks nor tenets of ad gurus like David Ogilvy and George Lois.

A Huawei ad at Berlin's Tegel airport taps Germans' desire for order and cleanliness to make a point.

Why China's carnival of consumption may be at a turning point

What brands won the day, and what we learned.

Mindshare China expands scope of work beyond Wyeth and the Nestlé core portfolio.

The Hong Kong head has been setting up the agency's 13th office since July.

Ahead of Singles Day, many multinational brands find themselves still trying to keep up with the omnichannel footprints of Alibaba and JD.

Effective content marketing takes a concerted effort, according to speakers at Campaign's third China Innovation summit yesterday in Guangzhou.

Digitas China waited six months to remove the "LBi" from its former name, in order to make sure localisation and office renovation were in place.

Clients have had to rely on multiple providers in the past for a complete picture of their online sales performance.

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

A public altercation yesterday at the WPP Campus in Shanghai, apparently over a payment issue involving GroupM, has been escalated to the local police.

The tide is turning from outside investors coming in, to inside investors looking out.

Antony Yiu replaces David Paysant, the outgoing MD of Digitas Hong Kong.

The much-vaunted initiative could very well be China’s ‘brand promise’ as the face of globalisation, or not.

The move, under an overall reorganisation, signifies an intention to generate more revenue from advertising properties.

News of Starcom's retainer follows that of Juice Network being named as creative agency in July.

Nadeem Amin will be managing partner for PHD's dedicated HSBC ASP unit.

Uniqlo China continues its winning streak at the Smarties Awards, the key annual event of the Mobile Marketing Association held this year on 13 Sept in Shanghai's Xintiandi.

Scope of work includes integrated planning and strategising on branding, communications and media.

Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.

Only 7% of Chinese brands are generating more than half their revenues from new businesses, according to Accenture research.

Video content put out by KOLs and brands doesn't command as much viewer attention in Hong Kong as you might think, according to Wave III of Omnicom Media Group’s video landscape report.

The Beijing-based agency decided to formally enter the space due to a desire "to increase mutual understanding between global citizens".

China-based agency claims its purchase of a European firm is a "first of its kind" deal.

Alibaba to exchange its reliance on Jack Ma's personal brand with "the next level of corporate governance".

Q Lab will work with its own clients in addition to those of TBWA.

Sandy Tan and Ian Dolan join the agency's China management team.

The new CEO comes over from Carat to replace Dominic Ng, who is leaving to pursue personal projects, according to the agency.

Remit includes national integrated campaigns and store openings, as well as digital, social and retail communications.

The scope of work involves media strategy, execution, and performance evaluation for a period of two years.

The remit covers strategy and buying for Tmall World, Alibaba Cloud, Dingtalk, Lazada, and Taobao International.

Industry sees the account retention as a surprise given Mindshare's planning stronghold on the client globally.

The airline has chosen the winner of its creative, media and social assignments, an account reportedly worth US$100 million.

The newly-minted M&CSaatchiSpencer threw a launch party on 30 Aug at the Naked Hub Sheung Wan in Hong Kong.

Our story sparked a debate about what it is like to work in China as a foreigner. Some feel it's necessary to let "linguistic misunderstandings" slide; others feel the company in question could do much better. Do you agree?

Angry Chinese netizens have dredged up past ads for the ride-sharing service, which are filled with sexual innuendo that seems foreboding in retrospect.

Troy Liu, founder and CEO of Mileslife, does not classify his startup as a coalition loyalty marketing program.

Chevrolet's logo looked like a red cross, a crucifix or a sanitary napkin to many adults in China. A group of (much) younger ‘consumers’ helped change that.

Y&R China won the business via competitive tender against five other agencies.

Company says enhanced platform yields some surprises that defy conventional wisdom about where to advertise in Hong Kong's MTR system.

Perception of the brand in Asia has sunk to its lowest point in a decade amid a CEO resignation, falling profits and store closures. We asked four experts to explain what the shoemaker can do.

Sources estimate the stake at hand to be roughly 20% of WPP China, valued at between US$2 billion and US$2.5 billion.

"There's still a lot of room for loyalty marketing to develop," says Chang.

Alibaba Group acquired a minority 6.62% interest in China’s Focus Media and plans to take another 5% share in the Shanghai-based firm within the next 12 months.

"There was no collaboration in my first week", chuckled Publicis Hong Kong CEO Tom Kao in our exclusive interview, sharing his plans for the unification of the group's 13 sub-agencies.

ICLP, Collinson Latitude and Welcome Real Time will now be divisions under the new brand.

After three years and 30 pilots, the Foundry shows no sign of stopping

When high style and high tech meet

More than 30 domestic ad agencies are crying foul after Chinese electric-car brand BYD indirectly absolved itself of payment obligations for RMB1.1 billion worth of ad production fees.

Vatti and its franchisees must pay consumers some RMB79 million (US$11.8 million) in reimbursements after Les Bleus claimed the World Cup crown last night.

It will not be possible for foreigners, except in Hong Kong and Malaysia, to use WeChat Pay local-currency wallets in the near term, as the payment brand is prioritising Chinese outbound tourists.

Is Xiaomi a smartphone brand? Is it a hardware ecosystem incubator? Is it an internet company? Confused investors did not buy into Xiaomi's narrative, but its intangible brand equity remains, experts posit.

The duo show off the system's capabilities, such as personalised recommendations based on prior Taobao/Tmall purchases, in a concept store in Hong Kong.

Lin-Baden will support Isobar’s regional leadership transition until July.

Your comprehensive guide to the official and unofficial Chinese sponsors on display at the World Cup — and what their presence says about China's long-term football ambitions.

Car Inc, Ikea, Oreo, and iQiyi shoot through the ranks while Dumex is down in the dumps as it drops 159 spots.

Social-management platform Kawo wants to help ease the angst of brand managers who worry about posts running afoul of China's ever-shifting list of banned topics.