Coke and McCann promote new-year dolls as China equivalent of Santa

SHANGHAI - For the annual Chinese New Year campaign, Coca-Cola China is reintroducing two clay-doll characters, A Fu (阿福) and A Jiao (阿娇), originally created by McCann in 2001. And in an intentional move reminiscent of how Coke refashioned Santa Claus in the 1920s, the cherubic figures are here to stay as long-term creative assets.

by Jenny Chan 陳詠欣

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